Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Austin Callahan

Austin Callahan

Norman,OK

Summary

Marketing, data analysis, and client services professional with an MBA and a dual degree in Marketing and MIS. Known for blending creative thinking with analytical skills to drive strategy, optimize performance, and deliver business impact.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Account Coordinator

Tivly
Norman, OK
01.2024 - Current
  • Managed a portfolio of commercial insurance clients, aligning closely with their marketing budgets and growth goals to deliver high-quality, targeted lead generation strategies that maximized return on investment and minimized lead waste.
  • Utilized advanced data tools such as Domo and Excel to track key performance indicators, uncover campaign trends, and provide actionable insights that improved lead quality, reduced return/decline rates, and increased contact rates.
  • Collaborated directly with the product team to advocate for client needs and internal feedback, resulting in meaningful enhancements to client dashboards and the internal CRM that streamlined workflows and improved data transparency.
  • Worked cross-functionally with sales, business intelligence, and operations teams to ensure campaign alignment, resolve delivery issues, and proactively identify opportunities to scale client success, performance, and satisfaction.
  • Crafted and presented tailored performance reports and data visualizations, translating complex analytics into clear, strategic narratives that guided client decision-making and fostered stronger long-term relationships.

Integrated Marketing Coordinator

Texas Monthly
Austin, TX
01.2022 - Current
  • Led national and local sales teams in creating and managing print, digital, custom, and experiential marketing campaigns catered to client strategies, budgets, and parameters
  • Communicated and collaborated cross-functionally with digital operations and audience development teams to compile relevant performance data and audience research specific to advertiser KPIs utilizing Power BI dashboards and data analysis tools
  • Managed large Texas-based and national accounts, solving problems within client campaigns and adapting media scheduling and proposed solutions as objectives and circumstances changed
  • Optimized sales team performance and preparedness with consistent updates to sales materials and sales support documents, facilitating efficient access and document storage on collaborative content management platform
  • Attended client meetings to gather requirements and identify campaign objectives, risks, requirements, deliverables, and constraints
  • Oversaw execution of client projects, collaborating with project managers and ensuring successful transition from the sales process to the production process

Optimization Specialist - Intern

Tivly
Norman, OK
05.2021 - 11.2021
  • Led IT projects focused on generating comprehensive performance reports to review SEO and SEM practices, utilizing software skills and business analytics
  • Applied insights to adjust and create more engaging web content within Google Ad digital campaigns, resolving issues and identifying inefficiencies in web traffic
  • Managed client relationships using proprietary CRM software to oversee billing delinquencies, update internal systems, and utilize lead generation features to drive business growth
  • Orchestrated HR projects, leveraging technical expertise to conduct optimization of candidate experience, such as increasing traffic, qualifying candidates, and streamlining interview processes.
  • Gained exposure within multiple departments, allowing for familiarity with multiple business functions and organizational structures.

Accounts Payable Specialist - Intern

Essee, Inc.
Norman, OK
01.2021 - 08.2021
  • Utilized bookkeeping software to track daily deposits and sales numbers for two local restaurant franchise locations
  • Prepared bills, statements, and entered invoices for various accounting and managerial purposes

Marketing and Events - Intern

Texas Monthly
Austin, TX
05.2019 - 08.2019
  • Coordinated with sponsors and vendors for organized integration and exposure within Texas Monthly events
  • Optimized team performance throughout the event production process, then adapting and prioritizing requirements accordingly
  • Leveraged business analysis skills to derive insights from applicable event performance metrics for future marketing use

Education

MBA - Specialization in Digital Technologies

University of Oklahoma
Norman, OK
12.2021

BBA - Marketing & Management Information Systems (MIS)

University of Oklahoma
Norman, OK
05.2020

Skills

  • Client Services - Relationship Management, Customer Service, Client Success
  • Digital Marketing - SEO, Campaign Management, Sales Support
  • Programming - Python, C#, VBA, Javascript, SQL, HTML/CSS
  • Data Analysis / Visualization - SQL Server, Excel, Domo, Power BI, Tableau, Qualtrics
  • Project Management - Agile Methodologies, Scrum, Risk Management
  • Communication - Clarity, Concision, Technical Accuracy
  • Leadership - Reliability, Organization, Planning, Coaching
  • Problem-Solving - Troubleshooting, Diagnosing, Removing Inefficiencies

Certification

  • Certified Scrum Master (CSM), Scrum Alliance - 2023
  • Financial Modeling, Training The Street - 2020

Timeline

Account Coordinator

Tivly
01.2024 - Current

Integrated Marketing Coordinator

Texas Monthly
01.2022 - Current

Optimization Specialist - Intern

Tivly
05.2021 - 11.2021

Accounts Payable Specialist - Intern

Essee, Inc.
01.2021 - 08.2021

Marketing and Events - Intern

Texas Monthly
05.2019 - 08.2019

MBA - Specialization in Digital Technologies

University of Oklahoma

BBA - Marketing & Management Information Systems (MIS)

University of Oklahoma

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Austin Callahan