Austin Farnsworth
Charleston,SC
Summary
Programmatic advertising professional proficient in helping clients hit their KPI's. 5+ Years of programmatic experience. Knowledgeable in DSP's like The Trade Desk, Xander, and Appnexus, as well as social platforms like Facebook and Instagram, Snapchat, and Tiktok.
Overview
6
6
years of professional experience
Work History
Programmatic Campaign Manager
GSD&M
07.2022 - 01.2024
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Managed vendor relationships, negotiating contracts and ensuring adherence to established timelines and budgets.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
Ad Ops Manager
Digital Ignite
11.2020 - 06.2022
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
- Leveraged social media analytics tools to monitor performance metrics and adjust strategies as needed in real time.
Advertising Manager
Display Logix
07.2018 - 10.2020
- Managed the health of over 100+ active campaigns every quarter.
- Developed advertising strategies for improved product visibility and increased sales.
- Analyzed market trends to identify new opportunities and adjust advertising plans accordingly.
Education
Bachelor's - Communication Studies
University of South Carolina Beaufort
Beaufort, SC2018
Skills
- Programmatic Buying
- Data Analysis
- Sales Funnel Optimization
- Digital Strategy Development
- Retargeting Strategies
- Campaign Monitoring
- Conversion Rate Optimization
Timeline
Programmatic Campaign Manager
GSD&M
07.2022 - 01.2024
Ad Ops Manager
Digital Ignite
11.2020 - 06.2022
Advertising Manager
Display Logix
07.2018 - 10.2020
Bachelor's - Communication Studies
University of South Carolina Beaufort
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