Austin Haga
Racine,WI
Summary
Quality-driven Product Manager with a 7-year background carrying products from conception to production. Excellent technical knowledge and presentation skills. Firm grasp of product composition, structure and applications.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Principal Product Manager
West Monroe
Chicago, IL
03.2024
- Prioritized features by assessing their value proposition through market research, user feedback, and data analysis, optimizing product roadmap and enhancing user experience
- Crafted and championed the product vision, aligning cross-functional teams and stakeholders towards common objectives, fostering innovation, and driving business growth
- Orchestrated Agile processes in a SAFe environment, leading a diverse team through PI Planning, Sprint Planning, backlog grooming, and retrospectives, ensuring timely delivery of high-quality products
- Acted as a liaison between business stakeholders and engineering teams, translating requirements into actionable development tasks, fostering collaboration and alignment
- Spearheaded consulting engagements with a focus on delivering rapid, high-impact solutions tailored to client needs, driving client satisfaction, and fostering long-term partnerships
- Managed a diverse portfolio of projects spanning various industries, leveraging industry knowledge and best practices to drive project success and client satisfaction
- Fostered a culture of experimentation and continuous improvement, encouraging team members to explore new ideas and technologies to enhance product capabilities with emphasis on providing visibility into capacity and planning accuracy
- Led Greenfield build projects from ideation to launch, defining product requirements, conducting market analysis, and overseeing development efforts to bring innovative solutions to market
- Directed SaaS implementations, working closely with clients to understand their needs, configure solutions, and deliver value-added services, resulting in increased customer satisfaction and retention
- Established strategic partnerships with third-party vendors and technology providers to enhance product capabilities and expand market reach, driving product differentiation and competitive advantage
- Acted as a subject matter expert in product management, providing mentorship and coaching to junior team members, fostering professional development and team cohesion
- Established key performance indicators (KPIs) and metrics to track product success and drive data-driven decision-making, ensuring ongoing product optimization and competitiveness in the market.
Sr. Product Manager
West Monroe
Chicago, IL
06.2021 - 02.2024
- Consult numerous clients on product strategy and vision as well as execution of bringing existing or greenfield products to life
- Facilitating agile scrum ceremonies, developing business requirements, and analyzing information needed to provide Functional Requirements, Business Requirements Documents, Use Cases, Wireframes, Analytics, Deliverables, Test Cases, and User Guides for new systems and enhancements to existing systems
- Collaborate with internal and external stakeholders to envision, define and actualize the vision of the product
- Work with internal and external stakeholders and the development team to create user stories, epics, roadmaps, timelines, and more
- Identify beta user groups to support product launch and feedback loops
- Prioritize work for each sprint with the team to ensure the project and product are meeting customer demands
- Support development and QA processes for multiple teams
- Work with testing lead to define testing strategy and identify use cases
- Manage and prioritize JIRA backlog to ensure stories meet the requirement of Definition of Ready to allow the development team to pick up work with no ambiguity
- Translate customer feedback into requirements to iterate on products for continuous improvement
- Collaborate with internal and external technology teams to ensure that product requirements match line items from SOW
- Prepare formal presentations, written reports, and general project documents, including workflows and new process documentation
- Coach internal team and clients on Agile process and SDLC.
Product Manager
LPI
Milwaukee, WI
10.2020 - 06.2021
- Act as the liaison between the team and the stakeholders by managing stakeholder communications and progress reporting
- Elicit, analyze, and document user stories by communicating directly with customers to resolve complex issues
- Support an Agile Software Development process, working in conjunction with end users/stakeholders and technical delivery team
- Work closely with counterparts in Product Management to align on the vision, program backlog, and roadmap
- Groom and maintain backlog with prioritized user stories
- Plan and monitor the progress of release items
- Communicate effectively with all team members, stakeholders, and project sponsors on technical and non-technical topics
- Assists in the development of training material
- Conducts training as appropriate
- Current State, Future State, and Gap Analysis: Document and assess the current state in a few processes or single business area/domain
- Assist with task-based work items in more complex situations
- Responsible for requirement gathering, including all system, technical and intake requests
- Interviewed business clients and users to analyze their business requirements and recommend and design technological improvements to their business processes and operational procedures
- Acting as a Scrum Master for more than one team where needed
- Working knowledge of agile methodologies, techniques, and frameworks, such as Scrum and Kanban, to deliver solutions
- Adept at refinement, story splitting, story pointing and estimating, fostering velocity, actionable retrospection, and other Scrum techniques
- Maintain product backlog in Jira for multiple projects.
Product Owner
MAYA PARTNERS
St. Louis, MO
12.2019 - 10.2020
- Facilitated Agile events like daily stand-up, sprint planning, sprint review, and sprint retrospective)
- Defined vision and product roadmap alongside stakeholders
- Interviewed business clients and users to analyze their business requirements and recommend and design technological improvements to their business processes and operational procedures
- Acted as Product Owner for go-to-market strategy for white labeled SaaS products
- Created numerous user stories and acceptance criteria utilizing JIRA
- Supported application development from the ground up
- Developed process mapping of current and future business processes
- Collaborated with offshore developers to clarify the user stories/requirements
- Utilized wireframe.cc to create high-level wireframes for application UI/UX
- Identified small bugs or issues through User Acceptance Testing
- Worked with analysts and scrum team in backlog refinement and backlog grooming
- Developed Use Case Diagrams and User Story Map on Miro for development initiatives
- Integrated business solutions with organizational goals while reaching a consensus of the stakeholders.
Business Analyst
VIVE
Milwaukee, WI
01.2017 - 12.2019
- Managed a majority of all business accounts, acting as the front line for any website initiatives for our manufacturing clients
- Analyzed the client’s business requirements and processes through document analysis, interviews, workshops, and a workflow analysis
- Gathered client user requirements for new websites and support the build from the ground up
- Managed a variety of digital media campaigns and developed strategies and tactics for clients CX
- Managed 6+ website CMS and SEO strategy
- Worked with 3rd party developers, photographers, videographers to support requirements
- Acted as project manager multiple website builds with 3rd party developers (www.ppind.com, www.polymaxtpe.com, www.gbie.com, www.westminstertool.com)
- Utilize various CMS systems to manage client websites (WordPress, Wix)
- Prepared informational and easy to read analytic reports utilizing Google Analytics and SEMRush
- Implemented lead and call tracking on website and emails for segmented campaigns
- Researched and analyzed keyword rankings to improve client SEO utilizing SpyFu and SEMRush for both new and existing website content
- Supported the content team with topical content strategies and analyzed performance over time
- Worked with web developers in completing link building and cross-platform optimization for web pages
- Facilitated weekly, bi-weekly, and quarterly meetings with all business stakeholders
- Communicate client business requirements to the development team during website builds
- Produce website wireframes for stakeholders to guide the direction for the development team
- Liaise between business and technical personnel to ensure a mutual understanding of processes and applications
- Facilitated business relationships on an on-going basis through weekly calls and client visits
- Identified and reconciled errors in client data to ensure accurate business requirements
- Fostered each individual in the team to be their best by bringing transparency, accountability, collaboration, and continuous improvement.
Education
Bachelor of Business Administration -
University of Wisconsin-Milwaukee
Skills
- JIRA
- Figma
- Stakeholder Management
- Agile Software Development
- Product Lifecycle Management
- Data-driven decision-making
- Roadmap Planning
- Product performance metrics
- Product vision
- Voice of Customer
Certification
- Agile Boot Camp (6-Month Cohort), 2020, 2020-01-01
- ICAgile Certified Professional, ICAgile, 2020-01-01
- SAFe PO/PM, Scaled Agile Inc, 2020-01-01
- Agile Business Analyst, Lean-Agile Institute, 2020-01-01
- Agile Team Facilitator, ICAgile, 2021-01-01
- SAFe Scrum Master, Scaled Agile Inc, 2021-01-01
References
References available upon request.
Timeline
Principal Product Manager
West Monroe
03.2024
Sr. Product Manager
West Monroe
06.2021 - 02.2024
Product Manager
LPI
10.2020 - 06.2021
Product Owner
MAYA PARTNERS
12.2019 - 10.2020
Business Analyst
VIVE
01.2017 - 12.2019
Bachelor of Business Administration -
University of Wisconsin-Milwaukee
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