Austin Lau

• Managed and expanded direct business accounts, with a focus on independent hotels and short-term rental companies, driving growth through targeted strategies.
• Increased the book of business from $400K to $700K in just 10 months, leveraging strategic account management, upselling, and growth initiatives to maximize revenue.
• Negotiated long-term agreements with key customers, securing stable, recurring business and strengthening client relationships.
• Prospected and qualified high-potential new customers, consistently expanding the client base by identifying and nurturing key leads.
• Developed and customized RFPs, bids, and quotes, delivering tailored solutions that addressed the specific needs of prospective customers and improved conversion rates.
• Collaborated closely with customers to build precise demand forecasts, preventing backorders and ensuring seamless supply chain operations.
• Represented the company at key industry trade shows, cultivating new business relationships, enhancing brand visibility, and staying ahead of industry trends.

• Outside Sales Representative for the North Shore and NE Twin Cities metro, leveraging prior experience as a Territory Manager (2017-2020) to drive growth in new markets.
• Achieved 106% territory growth, generating an impressive average of $3.3 million in annual sales through strategic account management and customer engagement.
• Successfully navigated supply chain and service disruptions during the COVID-19 pandemic, restoring customer trust and strengthening long-term relationships.
• Implemented a consultative sales approach, expertly identifying customer needs and delivering tailored product recommendations to maximize value and satisfaction.
• Specialized in managing $1 million in annual Manchester Mills sales, driving a 132% cumulative business growth and establishing the brand as a key product category within the market.

• Outside Sales Representative, responsible for accelerating sales growth of maintenance, repair, and operations (MRO) products within the multi-family housing industry.
• Developed strong, lasting customer relationships through regular in-person visits and deep product expertise, cultivating trust and long-term partnerships.
• Successfully negotiated supplier agreements with key management groups, skillfully identifying decision-makers and showcasing the value of LPS solutions.
• Expanded the territory from $0 to $600K within 12 months, leading the successful launch of a new branch and driving impressive growth in a competitive market.

• Outside Sales Representative responsible for increasing sales of amenities, textiles, janitorial supplies, hotel room accessories, electronics, and FF&E to branded and independent hotels, resorts, and casinos.
• Developed long-term relationships with over 100 customers, consistently demonstrating the value of Guest Supply’s offerings and building customer loyalty.
• Coordinated complex, large-scale orders for hotel openings, remodels, and conversions, collaborating with customers to assess needs and managing product ETAs from multiple sources.
• Established a strategic routine of daily, weekly, and monthly activities to identify new opportunities, manage ongoing customer projects, and drive the sales cycle, leveraging company training and territory-specific trends.

Increased business by 33% in the first fiscal year, growing from $1.75M to $2.34M.

• Pacesetter Award (2019) – Awarded for exceeding sales quota.