Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic

Austin Lutz

Leesburg,VA

Summary

Diligent [Desired Position] with strong background in channel sales management. Proven track record of driving revenue growth through strategic partnerships and effective sales strategies. Demonstrated ability to build and nurture relationships with key stakeholders, leveraging negotiation and communication skills to achieve business objectives.

Overview

11
11
years of professional experience

Work History

Channel Sales Manager

Synology America Corp.
02.2025 - Current
  • Fostered new regional relationships with Direct Market Resellers to grow pipeline by $10 million annually.
  • Established clear expectations for performance within the role, promoting accountability among team members.
  • Campaigned for executive leadership to increase product margins, leading to 3-5% market share growth across named SI/VAR and DMR accounts.
  • Increased average win rate on open projects by 15% in Q2 and 20% in Q3 2025 by coaching the Project Team on diligent follow-up with stakeholders to overcome barriers.
  • Assisted in gathering partner and end user testimonials to developed a paid support program that launched in July 2025, promoting adoption and satisfaction with offered solutions while incentivizing resale.

Business Development Manager for North America

Synology
12.2022 - 02.2025
  • Led the development of a comprehensive webinar series in partnership with marketing, engaging over 1,000 accounts and generating $500,000 in sales opportunities, resulting in a 50% increase in lead conversions.
  • Established a customer-centric sales cycle that generated $10 million in 2023, achieving 20% YoY growth by aligning solutions with client needs.
  • Collaborated with cross-functional teams to refine product demonstrations, leading to a 150% increase in customer inquiries and improved satisfaction.
  • Developed a six-week technical sales training program, enhancing team performance and onboarding efficiency, with a 30% improvement in retention rates.

Technical Account Manager

Synology
02.2022 - 12.2022
  • Managed relationships with over 100 accounts in the health and government sectors, ensuring compliance and delivering exceptional customer service.
  • Facilitated a 200+ location product rollout by coordinating with key stakeholders, resulting in successful project delivery within tight timelines.
  • Delivered customized product demonstrations focused on data security solutions, enhancing client understanding and trust.

Sales Manager

Apple Inc.
11.2018 - 02.2022
  • Championed sales initiatives and product launches, achieving a 25% increase in customer engagement and satisfaction through consultative selling techniques.
  • Improved Genius Bar processes through targeted coaching, resulting in a 20-point increase in NPS and an award for outstanding service in Q1 2019.
  • Mentored a diverse team of ten, fostering professional development and a results-driven culture, leading to improved team performance.

Lead

Apple Inc.
02.2017 - 11.2018
  • Managed operational efficiencies by optimizing team schedules and customer queues, resulting in a smoother service experience.
  • Drove a 30-point increase in store Net Promoter Score through feedback loops and targeted coaching for staff.

Sales Expert

Apple Inc.
08.2014 - 02.2017
  • Delivered exceptional customer experiences through personalized service and effective problem-solving, resulting in high customer retention rates and positive referrals.
  • Constantly handed the most difficult customer support candidates along with impossible technical support issues and trusted to disarm the customer and restore faith in the brand, quickly rising to a mentor and trainer for the team.

Market Trainer - Mid Atlantic

Apple Inc.
09.2015 - 03.2016
  • Onboarded over 100 new employees and facilitated hiring events for 1,500 candidates, ensuring a strong talent pipeline.
  • Developed training modules that increased warranty attachment rates by 20%.

Education

Bachelor of Science - Information Technology

George Mason University
Fairfax, VA

Associate of Science - Computer Science

Northern Virginia Community College
Annandale, VA

Associate of Arts - Business Administration

Northern Virginia Community College
Annandale, VA

Skills

  • Consultative Selling
  • Customer Needs Analysis
  • Solution Development
  • Relationship Management
  • Technical Expertise
  • Project execution management
  • Agile project management
  • Team leadership
  • Proficient in Salesforce CRM
  • ServiceNow administration
  • Skilled in using Microsoft Office tools
  • Java programming
  • Data analysis

Accomplishments

  • Achieved [Result] through effectively helping with [Task].

Interests

  • Cooking
  • Adventure Travel
  • DIY and Home Improvement
  • Blockchain Technology and Cryptocurrency
  • Artificial Intelligence (AI) and Machine Learning
  • Tech enthusiast, passionate about exploring the latest advancements and innovations
  • Personal Development and Self-Improvement

Timeline

Channel Sales Manager

Synology America Corp.
02.2025 - Current

Business Development Manager for North America

Synology
12.2022 - 02.2025

Technical Account Manager

Synology
02.2022 - 12.2022

Sales Manager

Apple Inc.
11.2018 - 02.2022

Lead

Apple Inc.
02.2017 - 11.2018

Market Trainer - Mid Atlantic

Apple Inc.
09.2015 - 03.2016

Sales Expert

Apple Inc.
08.2014 - 02.2017

Bachelor of Science - Information Technology

George Mason University

Associate of Science - Computer Science

Northern Virginia Community College

Associate of Arts - Business Administration

Northern Virginia Community College

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