Austin Parkison
Beavercreek
Summary
Results-driven Marketing Leader with expertise in building and optimizing customer acquisition systems and marketing operations. Proficient in strategy execution, offer positioning, conversion path development, and measurement using GA4 and GTM. Skilled in automation with GoHighLevel, enhancing lead flow and scalable follow-up through repeatable systems and performance testing.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Account Manager/Founder
Auspark Marketing
05.2024 - 01.2026
- Achieved strategic growth for 15 active accounts, optimizing campaign priorities.
- Generated approximately 200 leads monthly, lowering CPL from $75 to $30.
- Increased close rates from 10% to 30% through refined funnel strategies.
- Established reliable measurement using GA4, standardizing conversion tracking frameworks.
- Managed paid growth efforts with $50K–$125K monthly spend, ensuring accurate tracking.
- Automated operations in GoHighLevel, saving an estimated 120 hours weekly.
Senior Strategist
Social Firm
07.2023 - 05.2024
- Increased client growth through strategic planning for 30+ accounts.
- Oversaw paid media strategies, managing $65K–$100K monthly across multiple platforms.
- Created detailed proposals, achieving a 50% close rate on three monthly submissions.
- Developed ad campaigns, collaborating with design teams for effective creative production.
- Audited conversion tracking setups to enhance reporting accuracy and optimization.
- Led quarterly reviews, presenting performance insights and actionable next steps.
Marketing Specialist
Sweet Manufacturing Company
03.2021 - 08.2023
- Increased marketing ROI by over $750K through strategic initiatives and analysis.
- Generated over $5M in quoting opportunities via targeted marketing campaigns.
- Executed annual budgets of $120K - $200K for company initiatives and projects.
- Orchestrated industry tradeshows, enhancing attendance strategies and execution plans.
- Revamped branding, website, and literature, enhancing company image and outreach.
- Developed landing pages and user interfaces to improve website engagement.
Marketing Coordinator
All American Fire Equipment
09.2019 - 03.2021
- Increased brand awareness through targeted social, print, and email campaigns.
- Responded to marketing inquiries via email, phone, and mail efficiently.
- Created engaging social media posts to enhance corporate presence online.
- Monitored and analyzed responses to marketing campaigns for performance insights.
- Developed marketing materials including brochures and promotional content from inception.
- Coordinated large-scale promotions with vendors, ensuring successful execution.
- Managed company website, consistently updating and adding new content pages.
- Established a comprehensive marketing department, providing necessary tools for success.
Senior Building Manager
Wright State University
04.2016 - 09.2019
- Enhanced team dynamics by coaching staff for a positive work environment.
- Oversaw campus's largest facility and managed a team of 15 crew members.
- Executed hiring processes and provided onboarding for new employees.
- Documented daily activities and workload progress in detailed reports.
- Resolved workplace issues through active listening and effective communication.
- Collaborated weekly with Managers and Directors to address workplace challenges.
Education
Bachelor of Science - Marketing
Wright State University
Dayton, OH12.2019
Skills
- AI Enablement & Workflow Optimization (ChatGPT Voice AI)
- Systems Thinking & Automation-First Execution
- Growth Strategy & Funnel Architecture
- Conversion Rate Optimization
- Marketing Operations Systems Design
- CRM & Pipeline Management (GoHighLevel)
- Marketing Automation & Nurture Sequencing
- Analytics & Attribution (GA4 GTM)
- Paid Growth Oversight
- Executive Stakeholder Communication
- Vendor & Contractor Leadership
- Offer & Proposal Development
Accomplishments
Growth & Acquisition:
- Generated ~200 leads/month for Auspark and reduced CPL from ~$75 → ~$30.
- Maintained ~5x ROAS on internal acquisition while scaling inbound lead flow.
Funnel Strategy & Conversion Optimization:
- Improved close rates from ~10% → ~30% (typical ~20%) through landing page strategy, conversion-path refinement, and follow-up sequencing.
- Increased conversion performance by tightening offer positioning and optimizing the lead-to-booked-call experience.
Marketing Operations, Automation & Measurement:
- Built GoHighLevel pipelines, automations, nurture sequences, dashboards, and SOPs that replaced an estimated ~120 hours/week of manual work (≈ 3 FTEs).
- Standardized tracking frameworks using GA4 + Google Tag Manager to improve conversion reporting consistency across builds.
Affiliations
Alpha Sigma Phi (Wright State University) September 2015 to December 2018
Certification
- Google Data Analytics Specialization, Coursera – Jan 2023
- Google Digital Marketing & E-commerce Certificate, Coursera – Oct 2022
- The Leadership Excellence Course, Academy Leadership – Oct 2020
Timeline
Account Manager/Founder
Auspark Marketing
05.2024 - 01.2026
Senior Strategist
Social Firm
07.2023 - 05.2024
Marketing Specialist
Sweet Manufacturing Company
03.2021 - 08.2023
Marketing Coordinator
All American Fire Equipment
09.2019 - 03.2021
Senior Building Manager
Wright State University
04.2016 - 09.2019
Bachelor of Science - Marketing
Wright State University