Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Websites
References
Timeline
Generic

Austin James Skelton

Birmingham,USA

Summary

Results-driven marketing professional with expertise in diverse marketing functions. Proven track record of enhancing operational efficiency and executing strategies that drive internal and external marketing ROI growth. Proficient in managing stakeholder relationships and utilizing tools like Google Analytics and Datorama for actionable insights.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Specialist, Media Ops and Reporting

Ascension
St. Louis, MO
05.2024 - Current
  • Provide critical support to marketing processes, including KPI setting, campaign building, ad server trafficking and technical troubleshooting.
  • Manage data reporting and visualization, including multi-channel integrations, cross-channel trend analysis and forecasting, and full-service reports.
  • Effectively pinpoint and establish process refinements through comprehensive project planning and management, delegation, and cross-team communication to enhance internal team operations.
  • Evaluate, diagnose, and establish conversion tracking across all webpages.
  • Oversaw data quality control in reporting to identify inconsistencies and malfunctions.
  • Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
  • Evaluated needs of the marketing department and delegated tasks to optimize overall production.

Digital Marketing Manager / Digital Advertising Strategist

Rocket Clicks
Milwaukee, WI
10.2022 - 05.2024
  • Created high-impact marketing strategies and priorities to achieve client marketing goals, resulting in an average of a 20% increase in client ROI.
  • Strategically executed full-funnel marketing tactics across channels, including email, social media, ad platforms, programmatic, and SMS, to guide targeted audiences from top of funnel to conversion or purchase.
  • Developed in-depth knowledge of client marketing funnels through marketing and competitor research, audience persona development and data analysis.
  • Oversaw and directed strategy implementation with associates and freelancers to accomplish client goals.
  • Executed detailed client communication and reporting, clearly illustrating trends, strategies, and opportunities, ultimately supporting client needs.
  • Provided data-driven solutions for complex advertising challenges, improving campaign efficiency by 15%.
  • Refined, managed, and purposefully advanced Rocket Clicks website through WordPress, Elementor, and Cloudflare.

Senior Associate, Ad Operations

JPMorgan Chase & Co.
Chicago, IL
03.2022 - 10.2022
  • Configured and specified digital data criteria for site tagging to advance campaign performance, monitoring, and targeting across diverse platforms.
  • Partnered with business associates and technology teams to convert data into analytically accessible and valuable datasets.
  • Identified key data variables and ensured their accurate delivery.
  • Applied controls for tag deployment, data collection and JPMC data protection.
  • Enhanced Paid Media Operations processes by managing campaign intake, building ad server objects, ensuring quality control, generating reports, and resolving technical challenges.
  • Proactively identified and implemented process improvements and internal automation, reducing reporting time by 20%.

Digital Advertising Strategist / Senior Digital Advertising Analyst / Digital Advertising Analyst

Rocket Clicks
Milwaukee, WI
01.2019 - 03.2022
  • Developed high-impact marketing strategies and priorities to achieve client goals, consistently exceeding performance benchmarks by 15% per quarter.
  • Drove account growth and performance through product adoption and optimization.
  • Delivered high-level client communication and reporting, clearly presenting trends, strategies and opportunities to address client needs and goals.
  • Managed advertising budgets and bidding strategies to align with client objectives.
  • Executed and optimized paid search, social media, and display campaigns to achieve specified goals.
  • Evaluated internal PPC management processes and proposed improvements for enhanced performance.
  • Delivered measurable improvements in ROAS and CPA across all channels, achieving a 10% average increase in ROAS YoY.

Senior Account Strategist / Performance Marketing Coordinator

Randall-Reilly
Tuscaloosa, AL
06.2016 - 12.2018
  • Executed and managed high-level performance marketing accounts to enhance client satisfaction.
  • Developed strategic plans for business retention and growth, facilitating client communications.
  • Led performance marketing coordinators to optimize team effectiveness and project delivery.
  • Managed daily campaigns across all ad platforms, generating error-free performance reports.
  • Delivered quantifiable ROI and improved cost-per-conversion, surpassing targets by 12%.
  • Conducted assessments, market analysis, and competitor research for new accounts.
  • Analyzed data in Google Analytics, guiding art and design teams in digital asset creation.

Education

Bachelor of Science - Mass Communication; Concentration in Public Relations, Minor in Marketing

University of West Georgia
Carrollton, GA
04.2016

Skills

  • Datorama
  • Data analysis
  • KPI development
  • Ad server trafficking
  • Campaign management
  • Conversion tracking
  • Project management
  • Cross-channel integration
  • Technical troubleshooting
  • Reporting and visualization
  • Operational enhancement
  • Crisis management
  • Stakeholder management
  • Adaptability and flexibility
  • Performance management
  • Technical communication
  • Project planning
  • Multitasking capacity
  • Documentation management
  • Operational efficiency
  • Workflow automation
  • Budget management
  • Problem-solving abilities
  • Quality control
  • Trend analysis
  • Client communication
  • Process improvement
  • Looker Studio
  • Salesforce
  • Agency Analytics
  • NinjaCat
  • Supermetrics
  • WordPress
  • Elementor
  • Cloudflare
  • SEMrush
  • Google Ads
  • Microsoft Office Suite
  • Bing Ads
  • Google Analytics (UA/GA4)
  • Google Tag Manager
  • DoubleClick Campaign Suite
  • Adobe Experience Manager
  • Jira
  • Social Media Platforms ( Facebook, X (formerly Twitter), TikTok, Instagram)
  • Data Analytics
  • Marketing Automation
  • Marketing Operations
  • Data Visualization
  • Marketing Analytics
  • AP Writing
  • New Media Communication
  • Windows/Mac OS

Affiliations

  • National Honors Society
  • Cum Laude
  • Hiking and Sports Enthusiast
  • Animal Shelter & Park Volunteer

Certification

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Shopping ads
  • Facebook Ads

References

References available upon request.

Timeline

Specialist, Media Ops and Reporting

Ascension
05.2024 - Current

Digital Marketing Manager / Digital Advertising Strategist

Rocket Clicks
10.2022 - 05.2024

Senior Associate, Ad Operations

JPMorgan Chase & Co.
03.2022 - 10.2022

Digital Advertising Strategist / Senior Digital Advertising Analyst / Digital Advertising Analyst

Rocket Clicks
01.2019 - 03.2022

Senior Account Strategist / Performance Marketing Coordinator

Randall-Reilly
06.2016 - 12.2018

Bachelor of Science - Mass Communication; Concentration in Public Relations, Minor in Marketing

University of West Georgia

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Austin James Skelton