Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Work Preference
Timeline
Austin West

Austin West

Fort Collins,CO

Summary

Experienced creative entrepreneur and marketing professional with a proven track record of spearheading impactful digital marketing campaigns and on-shelf initiatives that yield tangible results. Entrepreneurial background and mindset drives the creation of innovative strategies to enhance brand visibility and engage customers effectively. Emphasis on fostering team collaboration, adaptability, and achieving measurable outcomes while working in a lean environment. Skilled in leadership and cultivating results-driven work teams.

Overview

20
20
years of professional experience

Work History

Ecomm/Brand Manager - Ecommerce and Digital Marketing

Church & Dwight /Waterpik
08.2023 - 04.2025
  • Launched and managed a third-party marketplace, overseeing setup, onboarding of team members, and operational execution.
    Managed inventory and pricing strategies, ensuring competitive positioning and stock availability across multiple product lines.
    Developed and executed SEM campaigns, driving targeted traffic and increasing ROI through paid search and keyword optimization.
    Handled billing and financial reconciliation, ensuring accuracy in inventory management, order processing, and revenue tracking.
    Conducted in-depth competitive research on low-cost market entrants, analyzing pricing models, supply chain logistics, and importation strategies. This resulted in a 40 page report presented to executive leadership.
    Identified key sourcing and distribution trends, providing strategic recommendations to enhance cost competitiveness.
    Analyzed marketplace performance data, using insights to refine marketing, pricing, and inventory strategies for growth.
    Owned budget and oversaw full-funnel external communication for Showers Division. Generated efficiencies to achieve lowest CPC (.08) for social traffic campaigns. Optimized digital budget by removing third party agencies and bringing work in-house.

Marketing Manager

Church and Dwight/Waterpik
06.2017 - 04.2025
  • Led the development of product planning to ensure annual and long-term financial targets are achieved while executing product launch plans to include pricing, volume forecasts, and distribution rollout plan.
  • Developed and executed consumer market research (primary and secondary) projects to determine new product potential and viability.
  • Planed, developed and executed communication strategy including packaging, product images, POP, video content, and digital web content
  • Worked closely with Sales and other cross functional internal teams to ensure success in new product development, product improvements, marketing strategies/programs, consumer messaging and product lifecycle management.
  • Managed line review process strategy and served as marketing expert alongside sales team in high-stakes presentations to buyers at national retailers.
  • Dotted-line management of marketing interns, coordinators, and associates.

Co-Founder (Marketing)

Peregrine Kidswear
01.2017 - 12.2024
  • Worked within a partnership to develop and market line of gender-neutral bamboo baby clothes that eclipsed over $1MM in sales and developed 1000+ SKUs.
  • Handled all marketing related initiatives including website development, copy/content creation, SMS marketing, email marketing flows, and digital ads.
    Managed relationships with marketing partners including SEO, email marketing, Public Relations, Facebook and Google Ads.
  • Developed and refined KPIs through analysis including Google analytics, FB Business Manager, Shopify reporting, A/B testing.

Co-Founder (Design, Marketing, Sales. Business sold in 2016)

Bloombagz
01.2012 - 01.2016
  • Worked within a partnership to develop and market eco-friendly product line in the gardening industry.
  • Conceived, designed, and refined product line obtaining utility and design patents.
  • Managed manufacturing relationship, with regular travel to China.
  • Developed and promoted website, marketing content, and social media.
  • Executed Tradeshows, TV events, and regional promotions.


Producer/Host and Business Manager

Wuhan 6 TV Show
01.2009 - 01.2011
  • Oversaw the production of a low-budget weekly television show on Wuhan 6 TV in Wuhan, China; developed all sponsor and investment relationships, while scripting, directing and hosting.

Sales Account Manager

Aerotek
07.2005 - 01.2009
  • Managed client relationships (including Fortune 500) to supply talent for their work force needs.
  • Daily client communication including 10 face-to-face weekly meetings.
  • Targeted HR decision makers, as well as C-level management.
  • Executed a minimum of 20 cold-calls per day.
  • Directly managed 3 recruiters with daily development activities.

Education

Bachelors - English with a concentration in Communication

Saint Olaf College, Northfield, MN
05.2005

Certification - 60 Hour TEFOL/TESOL

Oxford Seminars
10.2008

Study - Chinese Mandarin Language

Wuhan Hua Shi University
01.2011 - 06.2011

Skills

  • PPC campaigns
  • Performance reporting
  • Online advertising
  • Video marketing
  • Social media activities
  • Digital marketing
  • Competitor analysis
  • Content strategy
  • CRM management

Entrepreneurial personality

Accomplishments

Managed the launch of Waterpik's Walmart Market Place business. Brought sales from zero to over $1MM in 1 year

Languages

English
Native or Bilingual
Chinese (Mandarin)
Elementary

Work Preference

Work Type

Full TimeContract Work

Work Location

HybridRemote

Important To Me

Career advancementWork-life balanceCompany Culture

Timeline

Ecomm/Brand Manager - Ecommerce and Digital Marketing - Church & Dwight /Waterpik
08.2023 - 04.2025
Marketing Manager - Church and Dwight/Waterpik
06.2017 - 04.2025
Co-Founder (Marketing) - Peregrine Kidswear
01.2017 - 12.2024
Co-Founder (Design, Marketing, Sales. Business sold in 2016) - Bloombagz
01.2012 - 01.2016
Wuhan Hua Shi University - Study, Chinese Mandarin Language
01.2011 - 06.2011
Producer/Host and Business Manager - Wuhan 6 TV Show
01.2009 - 01.2011
Sales Account Manager - Aerotek
07.2005 - 01.2009
Oxford Seminars - Certification, 60 Hour TEFOL/TESOL
Saint Olaf College - Bachelors, English with a concentration in Communication

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