Summary
Overview
Work History
Education
Skills
Timeline
Generic

Austin Allen

Fort Worth,TX

Summary

Strategic media leader with over a decade of experience building and optimizing paid search programs. Skilled at uniting paid and organic strategies to deliver measurable growth, strengthen brand presence, and enhance customer experience while navigating the demands of highly regulated industries.


Proven track record of leading high-performing teams, developing forward-thinking search strategies, and integrating emerging technologies to stay ahead of evolving search behaviors. Brings a collaborative, data-driven approach to delivering results at scale.

Overview

7
7
years of professional experience

Work History

Director, Client Strategy & Service

January Digital
01.2022 - Current
  • Directed cross-channel media strategy to meet brand and business objectives with a strong focus on measurable growth.
  • Championed advanced testing and measurement initiatives, including incrementality studies and AI-driven bidding, unlocking new performance efficiencies that led to a 28% increase in incremental revenue.
  • Modernized search and media approaches for legacy retail brands, aligning strategies with evolving consumer behaviors and market demands.
  • Partnered with senior leadership to deliver insights and recommendations for board presentations, quarterly earnings, and enterprise planning.
  • Led high-performing teams, balancing competing priorities while fostering professional growth and securing major new business wins.

Associate Director, Digital Activation

OMD
06.2021 - 12.2021
  • Responsible for all campaign planning and digital activation on assigned lines of business.
  • Lead several initiatives to innovate media execution including new campaign types, management platforms and conversion measurement.
  • Prioritize deliverables across multiple campaigns and client stakeholders.
  • Oversee reporting process, insight development and presentation across all channels.
  • Mentor and train team members to help them achieve their career goals.

Manager, Digital Activation

OMD
11.2019 - 06.2021
  • Managed $50MM+ in investment for a large financial services client.
  • Decreased CPA by 50% raising CVR and new customer acquisition by 214% YoY.
  • Architected media and audience targeting strategies for various types of financial services products and goals ranging from new account acquisition to current customer outreach.
  • Modernized search practices by implementing SA360 Budget Bid Strategies, Data Driven Attribution, Auction Time Bidding & Responsive Search Ads.
  • Managed all aspects of campaign planning, building, optimizing & reporting.

Account Supervisor

Agency Entourage
12.2018 - 11.2019
  • Overall responsibility for client satisfaction and SLA requirements.
  • Develop best practices for teams and client management.
  • Lead marketing strategy development for clients.
  • Participate in new business discovery meetings, pitches and on-boarding.
  • Research and develop new product and service opportunities.
  • Manage, optimize and analyze campaigns across multiple paid media channels.

Education

Bachelor of Science - Strategic Communications

University of North Texas
Denton, TX
05.2015

Skills

  • Advanced Search Strategies
  • AI Tool Adoption
  • Budget Planning & Management
  • Prioritizing Media Initiatives
  • Data Analysis & Interpretation
  • Marketing Investment Auditing
  • Collaborative Partner
  • Conscientious Leader

Timeline

Director, Client Strategy & Service

January Digital
01.2022 - Current

Associate Director, Digital Activation

OMD
06.2021 - 12.2021

Manager, Digital Activation

OMD
11.2019 - 06.2021

Account Supervisor

Agency Entourage
12.2018 - 11.2019

Bachelor of Science - Strategic Communications

University of North Texas

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