Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic
Auston Luther

Auston Luther

College Station

Summary

Experienced and highly motivated Technical Sales Professional seeking a challenging sales position. With a strong background in Data Center technologies, I am confident in communicating product architectures, designing proposals, and negotiating options at management levels. Creative and detail-oriented, I strive for excellence in all aspects of my work and am dedicated to delivering results that exceed expectations. A team player with excellent communication skills, I am committed to building strong relationships with clients and colleagues alike.

Overview

13
13
years of professional experience

Work History

Account Executive

Superna
12.2023 - Current


  • Spearheaded revenue growth across East Coast, Public Sector, and LATAM regions, achieving 107% year-over-year revenue growth by driving CyberStorage solutions focused on ransomware detection, automated recovery, and data protection.
  • Orchestrated customer migrations from perpetual to subscription licensing, resulting in a 7–10x increase in renewal revenue run rates through strategic alignment with customer timelines and value-based selling.
  • Closed high-value enterprise contracts including deals exceeding $1M, securing long-term relationships with key accounts and reinforcing Superna's leadership in data security for unstructured data.
  • Partnered with OEM and Channel stakeholders to co-sell and close large-scale CyberStorage projects, expanding Superna’s footprint in critical data protection across hybrid and on-prem environments.
  • Delivered tailored, consultative sales approaches to C-level stakeholders, aligning Superna’s data-layer security solutions to strategic customer initiatives in healthcare, public sector, and enterprise verticals.

Technical Sales Representative IV

Dell Technologies
01.2018 - 01.2023
  • Managed a 40 million dollar R&D business where I provided end-to-end IT solutions with a customercentered focus; increased IT efficiency and strategical planning to help customers reach and enhance their operational goals; completed regular training on the latest IT business solutions and products.
  • Provide competitive product positioning in relation to Dell Enterprise Products and services.
  • Pre-sales consultant for servers, storage, and networking products.
  • Listen to customers' business challenges and ask probing questions to architect full solutions by using your own product knowledge and engaging appropriate resources.

Sales Representative

Wayfair
01.2017 - 01.2018
  • Leveraged strong interpersonal and communication skills to establish rapport with clients, driving repeat business and fostering brand loyalty.
  • Distinguished as the top closer for FY17, showcasing exceptional sales acumen and a commitment to achieving results.

Parts Specialist

Utility Fleet Sales
03.2012 - 03.2016
  • Tracked parts use and charged items to customer accounts for billing.
  • Worked with vendors to place new orders, handle shortage and resolve defective parts issues.
  • Maintained current knowledge of manufacturers' options and parts availability to offer expert support.
  • Operated fork truck to move heavy pallets and containers of parts between vehicles and storage locations.

Education

Economics -

Texas A&M University
01.2018

Skills

  • Client Relationship Management
  • Establishing Strategic Relationships
  • Sales Operations
  • Forecasting - Salesforce
  • Complex Sales

Awards

  • Presidents Club, Dell Technologies, 2022
  • Velocity Award Winner, Dell Technologies, 2022
  • Competitive Takeout Award, Dell Technologies, 2021

Timeline

Account Executive

Superna
12.2023 - Current

Technical Sales Representative IV

Dell Technologies
01.2018 - 01.2023

Sales Representative

Wayfair
01.2017 - 01.2018

Parts Specialist

Utility Fleet Sales
03.2012 - 03.2016

Economics -

Texas A&M University

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