Summary
Overview
Work History
Education
Skills
Leadership Experience
Affiliations
Timeline
Generic

Auston Roberts

Marketing Strategist | Leader | Analyst | DEI Champion
Austin,TX

Summary

A passionate marketer inspired by providing stimulating connections between brands and consumers. A leader with a demonstrated history of delivering creative, data-driven strategies to Fortune 500 companies, fueling growth. An entrepreneur that exhibits innovative thinking with a healthy dose of objectivity. An experienced visionary in DEI and corporate strategy.

Overview

5
5
years of professional experience

Work History

Marketing Manager, Season Pass Acquisition

Vail Resorts
7 2021 - 04.2024
  • Managed growth strategies for Epic Pass, resulting in FY23 revenue of $850M+ - 11% increase in YoY revenue
  • Navigated complex web of direct stakeholder relationships that spanned over 200 employees and 15 functions
  • Partnered with PR and Paid Media, driving growth through programs, such as Influencers, CRM, and Addressable Market
  • Led enterprise Press Releases, such as product launches for My Epic App and Epic Pass Sales Deadlines
  • Curated weekly business results, industry, and competitive reporting to guide market positioning and strategic planning
  • Created product and creative briefs to drive innovative GTM plans
  • Led full-funnel channel innovation, such as Native and YouTube adoption for growth and consumer experience opportunities
  • Presented cases to senior leadership that drove adoption of ideas such as Red Rocks, Stanley Cup, and Airport sponsorships
  • Directed annual planning alongside agency partners

Sr. Media Planner

Bader Rutter
05.2019 - 07.2021
  • Shaped full-funnel, omnichannel marketing initiatives to fuel Zoetis' sales team, providing 250k+ new B2B and B2C accounts
  • Developed and optimized Zoetis' first ever digital strategies, resulting in +55% YoY spend increases and 90% decreased CPAs

Associate Media Planner

Digitas
07.2017 - 05.2019
  • Planned $125MM+ in media for Hilton that spanned channels, such as Programmatic, Experiential, Influencers, OTAs, and Social
  • Expanded Hilton into mid-funnel strategy - driving 30%+ brand lift; led Lenovo into ABM - resulting in $400MM+ in increased revenue
  • Led audience and creative strategy, resulting in Hilton's novel celebrity campaign with Anna Kendrick tackling OTAs
  • Tested into new channels, including YouTube and Amazon, that drove revenue +96% above goal with 40% increase in spend

Associate Media Planner

Camp
08.2016 - 07.2017
  • Led digital strategy across all clients, growing business from $1.7MM to $3MM in annual billing - 76% increased revenue

Education

BS in Advertising -

The University of Texas At Austin
05.2016

Skills

GTM Strategy, Product Strategy, B2C/B2B Strategy, eComm, Tableau, Adobe Analytics, Programmatic Platforms (Adobe, Google, Meta, LinkedIn), Think Cell, CRM, Digital Marketing, Social Media Marketing, and more

Leadership Experience

  • Vail Resorts ERG Lead ('21-'23)
  • Bader Rutter Exec Lead ('20-'21)
  • Bader Rutter ERG Lead ('19-'21)
  • Publicis Center of Excellence ('19)
  • Publicis ERG Lead ('18-'19)

Affiliations

  • HRC
  • EQIL
  • AAF

Timeline

Sr. Media Planner

Bader Rutter
05.2019 - 07.2021

Associate Media Planner

Digitas
07.2017 - 05.2019

Associate Media Planner

Camp
08.2016 - 07.2017

Marketing Manager, Season Pass Acquisition

Vail Resorts
7 2021 - 04.2024

BS in Advertising -

The University of Texas At Austin

Similar Profiles

CREATE PROFILE
Auston RobertsMarketing Strategist | Leader | Analyst | DEI Champion