Autumn Marks
Orange Beach
Summary
Account Manager with over 5 years of experience in online marketing, branding, and business strategy across the travel and event planning industries. Expertise in maintaining client relationships, evaluating rental revenue, and crafting multi-pronged digital strategies that drive revenue and bolster brand growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Customer Success Manager
StayFi
09.2024 - Current
- Collaborate with the sales team to understand and document client requirements and expectations during the onboarding process.
- Manage the end-to-end onboarding process for new clients, including conducting kickoff meetings, gathering necessary information, and setting up accounts.
- Deliver training sessions and product demonstrations to clients, ensuring they are proficient in using the platform.
- Act as the primary point of contact for clients throughout the onboarding phase, addressing questions, concerns, and troubleshooting as needed.
- Work closely with the product team to provide feedback and suggest improvements to enhance onboarding efficiency and product usability.
- Monitor client progress during onboarding and proactively identify and address issues or roadblocks for a successful onboarding experience.
- Establish and nurture long-term relationships with key clients, ensuring their ongoing success with the product.
- Document best practices and develop onboarding resources to streamline future onboarding processes.
- Identify opportunities for clients to enhance their StayFi usage and upsell StayFi products and devices.
Account Manager
Vintory
11.2022 - 09.2024
- Develop and maintain portfolio of 50 partner accounts with 99% retention rate.
- Create and strategize successful marketing plans for vacation rental companies to acquire new rental properties.
- Address potential issues, risks, and opportunities for improvement proactively within partner accounts.
- Analyze account health metrics and utilize data to inform strategies for partner retention and growth.
- Act as liaison between partners and internal teams, ensuring efficient communication and collaboration.
- Spot opportunities to upsell memberships and products.
Director
Ballyhoo Festival
09.2019 - 09.2024
- Provide leadership to 17 committee members in the execution of event strategies.
- Develop and implement robust marketing plans and strategies for the festival.
- Efficiently manage an event budget of $25,000, seeking sponsorships to increase available funds.
- Design the event's site map and orchestrate the entertainment schedule.
- Coordinate and communicate with 110 art and food vendors on applications, setup procedures, and schedules.
- Maintain and regularly update the festival website to ensure up-to-date information.
- Recruit and oversee volunteers, ensuring smooth operations during the event.
Marketing Coordinator
Harris Vacation Rentals
09.2017 - 11.2022
- Manage website and social channels, focusing on brand positioning and growth.
- Source and develop new strategic partnerships, including social engagements and advertising opportunities.
- Collaborate with an external marketing agency to roll out advertising campaigns.
- Design owner acquisition campaigns to onboard new rental properties.
- Craft a $120,000 ad spend budget while identifying avenues to reduce advertising expenses.
- Analyze rental revenue, subsequently crafting and rolling out strategies to boost these numbers.
- Develop rental revenue projections for prospective property owners.
- Track property vacancies, adjusting pricing and nightly minimums to encourage bookings.
- Curate and maintain property listings to effectively market rental properties.
Education
Hospitality Management
The University of Alabama
Tuscaloosa, AL Skills
- Digital Marketing
- Revenue Analysis
- Customer Relations
- Google Analytics
- HubSpot
- Adobe Photoshop
- Streamline
- Microsoft Office
- MailChimp
- WordPress
- Hootsuite
Certification
Google Analytics Certification
Affiliations
Member of the Pleasure Island Junior Women's Club
Timeline
Customer Success Manager
StayFi
09.2024 - Current
Account Manager
Vintory
11.2022 - 09.2024
Director
Ballyhoo Festival
09.2019 - 09.2024
Marketing Coordinator
Harris Vacation Rentals
09.2017 - 11.2022
Hospitality Management
The University of Alabama
Similar Profiles
Amanda HarrisAmanda Harris
Reservationist /Senior Customer Service Representative at Prickett PropertiesReservationist /Senior Customer Service Representative at Prickett Properties
Kelly JohnsonKelly Johnson
Front Office Assistant at Rettberg Plumbing and HeatingFront Office Assistant at Rettberg Plumbing and Heating
Reid BlairReid Blair
Barista at Bad Ass Coffee Of HawaiiBarista at Bad Ass Coffee Of Hawaii
Benjamin GoodmanBenjamin Goodman
Senior Customer Success Manager /Customer Success Manager at SpearSenior Customer Success Manager /Customer Success Manager at Spear
Wendy ClarkeWendy Clarke
Customer Success Manager - NA Customer Success at IBMCustomer Success Manager - NA Customer Success at IBM