Autumn Marks

• Collaborate with the sales team to understand and document client requirements and expectations during the onboarding process.
• Manage the end-to-end onboarding process for new clients, including conducting kickoff meetings, gathering necessary information, and setting up accounts.
• Deliver training sessions and product demonstrations to clients, ensuring they are proficient in using the platform.
• Act as the primary point of contact for clients throughout the onboarding phase, addressing questions, concerns, and troubleshooting as needed.
• Work closely with the product team to provide feedback and suggest improvements to enhance onboarding efficiency and product usability.
• Monitor client progress during onboarding and proactively identify and address issues or roadblocks for a successful onboarding experience.
• Establish and nurture long-term relationships with key clients, ensuring their ongoing success with the product.
• Document best practices and develop onboarding resources to streamline future onboarding processes.
• Identify opportunities for clients to enhance their StayFi usage and upsell StayFi products and devices.

• Develop and maintain portfolio of 50 partner accounts with 99% retention rate.
• Create and strategize successful marketing plans for vacation rental companies to acquire new rental properties.
• Address potential issues, risks, and opportunities for improvement proactively within partner accounts.
• Analyze account health metrics and utilize data to inform strategies for partner retention and growth.
• Act as liaison between partners and internal teams, ensuring efficient communication and collaboration.
• Spot opportunities to upsell memberships and products.

• Provide leadership to 17 committee members in the execution of event strategies.
• Develop and implement robust marketing plans and strategies for the festival.
• Efficiently manage an event budget of $25,000, seeking sponsorships to increase available funds.
• Design the event's site map and orchestrate the entertainment schedule.
• Coordinate and communicate with 110 art and food vendors on applications, setup procedures, and schedules.
• Maintain and regularly update the festival website to ensure up-to-date information.
• Recruit and oversee volunteers, ensuring smooth operations during the event.

• Manage website and social channels, focusing on brand positioning and growth.
• Source and develop new strategic partnerships, including social engagements and advertising opportunities.
• Collaborate with an external marketing agency to roll out advertising campaigns.
• Design owner acquisition campaigns to onboard new rental properties.
• Craft a $120,000 ad spend budget while identifying avenues to reduce advertising expenses.
• Analyze rental revenue, subsequently crafting and rolling out strategies to boost these numbers.
• Develop rental revenue projections for prospective property owners.
• Track property vacancies, adjusting pricing and nightly minimums to encourage bookings.
• Curate and maintain property listings to effectively market rental properties.

Coursework completed 2013-2015