Autumn Martinez
Lubbock,TX
Summary
Experienced in orchestrating development of collateral. Well-organized and diligent with good communication and team leadership abilities. Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
4
4
years of professional experience
Work History
Freelance Social Media Manager
Self-employeed
01.2024 - Current
- Develop and curate engaging and visually appealing social media content tailored to the client's brand identity and target audience, ensuring consistency and alignment with strategic objectives.
- Execute a proactive content creation strategy by conceptualizing, designing, and producing posts, photographs, and videos at least two months in advance, allowing for ample time for review and refinement.
- Prepare comprehensive content calendars outlining upcoming posts and campaigns, meticulously scheduling content for optimal timing and relevance, and submitting them for client approval well in advance.
- Utilize social media management tools to schedule and automate posts across various platforms, ensuring consistent and timely dissemination of content while maximizing audience reach and engagement.
- Seamlessly transition between roles of photographer and videographer, capturing high-quality visual content that aligns with brand messaging and resonates with target audiences, employing creative techniques to enhance storytelling and captivate viewers.
- Continuously monitor and analyze social media metrics and audience feedback to optimize content performance, identify trends, and refine content strategy accordingly, driving measurable improvements in engagement, reach, and conversion rates.
- Collaborate closely with clients to understand their objectives, preferences, and feedback, fostering strong communication and trustful relationships to deliver results that exceed expectations and align with business goals.
Social Media Content Creator
Stephen Joseph
09.2023 - Current
- Spearheaded day-to-day social media operations, including proactive management of user-generated content, direct messaging, and fostering engagement with both customers and partner brands.
- Cultivated meaningful interactions with our social media audience, ensuring prompt and personalized responses.
- Orchestrated the conception, production, and dissemination of compelling Instagram/Facebook posts, reels, and videos, enhancing our online visibility and brand recognition.
- Conducted extensive research to stay abreast of prevailing trends across Instagram, Facebook, TikTok, and Pinterest.
- Collaborated with the creative team to conceptualize and execute graphic promotional materials, contributing to cohesive brand representation.
- Innovated strategies for amplifying product visibility and engagement through our social media channels.
- Upheld brand integrity and consistency across all social media platforms.
- Mastered the art of crafting captivating short-form content to captivate audiences effectively.
- Collaborated seamlessly with the Marketing team, under the guidance of the Marketing Director, to align strategies and deliver weekly progress reports.
- Engaged directly with retail stakeholders during Market/Tradeshow events, showcasing the Stephen Joseph Brand and facilitating direct sales.
- Orchestrated catalog printing processes to ensure the seamless production and distribution of promotional materials.
Photographer
Self-employeed
04.2021 - Current
- Captured memorable moments at a diverse array of special events, parties, and portrait sessions, utilizing a keen eye for detail and creativity to immortalize cherished memories.
- Played a pivotal role in streamlining general office operations, orchestrating seamless scheduling of appointments, meticulous maintenance of financial records, and efficient procurement of essential supplies, contributing to enhanced organizational efficiency and productivity.
- Spearheaded the seamless transition of digital images through the post-production pipeline, skillfully uploading files for editing, archiving, and electronic transmission, ensuring the preservation and accessibility of valuable visual assets.
- Took charge of managing and optimizing various social media platforms, leveraging expertise in content creation, ad creation, and executing paid campaigns to bolster brand visibility and engagement, driving tangible results in audience growth and customer acquisition.
- Demonstrated strategic acumen in project planning, meticulously determining project objectives, scouting optimal locations, and identifying requisite equipment needs through thorough analysis of assignments and collaborative consultations with clients or advertising stakeholders, ensuring successful project outcomes and client satisfaction.
Marketing Coordinator
Simflo Pumps
09.2022 - 08.2023
- Fostered collaborative efforts with marketing and sales teams to conceptualize and refine branded collateral and literature, ensuring alignment with overarching brand strategies.
- Played a pivotal role in supporting strategic objectives by actively participating in the development and execution of marketing programs and campaigns.
- Orchestrated the development and dissemination of marketing materials to pertinent stakeholders, ensuring comprehensive distribution and accessibility.
- Proposal of multifaceted communication campaigns, spanning diverse formats such as social and online media, print media, email marketing, and direct mail, to optimize audience engagement and retention.
- Maintained company social media accounts, curating up-to-date campaign information and leveraging expertise in photography, video production, and reel creation for dynamic social media content.
- Took an active role in company trade shows and events.
- Coordinated and contributed to the planning of company and customer meetings and events, fostering a conducive environment for productive interactions and relationship-building.
- Provided versatile support across various marketing initiatives and undertook additional duties as necessitated by evolving organizational needs, demonstrating adaptability and a proactive approach to contributing to team success.
Barista
Starbucks
07.2020 - 07.2022
- Greeting customers as they enter and exit the store
- Make coffees and cold drinks during the shift as well as heat up bakery items
- Worked front and drive through cashiers
- Cleaned dishes as well as the store.
Boutique Owner
Self Employed Web
07.2020 - 04.2022
- Cultivated loyal customer base by providing excellent customer service.
- Wore clothing to represent brand and aesthetic of boutique.
- Trained staff to have extensive product knowledge and upselling skills.
- Devised pricing strategies based on company policies and promotional considerations.
- Kept records for production, inventory, income and expenses.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
Education
MBA - Marketing Research & Analytics
Texas Tech University
Lubbock, TX05.2025
Bachelor of Administrative Studies - Business Management
Texas Tech University
Lubbock, TX05.2022
High School Diploma -
Abernathy High School
Abernathy, TX05.2019
Skills
- Canva Builder
- Adobe Creative Suites
- Social Media Management
- Internet Marketing
- Project Management
- Event Planning
- Web Site Content
- Trade Show Coordination
- Google Analytics
- Online Marketing Strategies
- Web Management
- Photo and Video Editing
- Teamwork and Collaboration
- Content Creation
Timeline
Freelance Social Media Manager
Self-employeed
01.2024 - Current
Social Media Content Creator
Stephen Joseph
09.2023 - Current
Marketing Coordinator
Simflo Pumps
09.2022 - 08.2023
Photographer
Self-employeed
04.2021 - Current
Boutique Owner
Self Employed Web
07.2020 - 04.2022
Barista
Starbucks
07.2020 - 07.2022
MBA - Marketing Research & Analytics
Texas Tech University
Bachelor of Administrative Studies - Business Management
Texas Tech University
High School Diploma -
Abernathy High School