Summary
Overview
Work History
Education
Skills
Timeline
Generic

AUTUMN PAVAO

Marketing
Laguna Beach,CA

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Excellent analytical, organizational and decision-making abilities. Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment.

Overview

6
6
years of professional experience

Work History

Growth Marketing Associate

AYTM (Market Research)
10.2022 - Current
  • Worked alongside Growth Marketing team to hit marketing KPIs around MQLs, SQLs, and closed-won revenue.
  • Built, maintained and reported on over 50 email nurture campaigns at a single time in HubSpot and Groove with the goal of turning warm leads into booked sales meetings.
  • Created and executed account expansion strategies for existing key accounts worth 50 million and more in revenue.
  • Inbound lead prospecting - researching and connecting with high quality inbound leads in order to nurture, qualify and ultimately book demos / discovery meetings for sales team.
  • Tracked key performance indicators through Groove and Hubspot to measure success of campaigns.
  • Ultimately increased Open Rates and CTR by 37% since implementing marketing strategies.

E-Commerce Seller

Amazon
01.2022 - Current
  • Selected correct products based on customer needs, product specifications and applicable regulations to begin selling on Amazon Marketplace.
  • Performed ongoing keyword discovery using Helium10, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Built, implemented and updated effective SEO strategies while optimizing e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Currently averaging Profit Margin of 37% across all products.
  • Maintained knowledge of current market trends and algorithm updates of top search engines while analyzing competitor websites to gain insight into new strategies.

Marketing Specialist

Anchor Point Capital (Commercial Real Estate)
11.2019 - 10.2022
  • Designed and developed and over 100 digital property proposals and presentation packages for real estate professionals and investors across the nation
  • Supported sales staff by providing market trends, account analyses and new product information.
  • Collected sales data to prepare analytical reports on marketing and sales metrics.
  • Managed record of current and potential clients through ClientLook.

Marketing Associate

Desert Pacific Properties (Commercial Real Estate)
05.2015 - 09.2016
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Developed and maintained list of available properties suited to different needs and budgets for both commercial and industrial use.
  • Wrote contracts to outline sales and purchases of properties.

Education

Bachelors - Marketing

University of San Diego
San Diego, CA

Skills

  • Digital Marketing
  • Business Development
  • HubSpot
  • Groove
  • Asana
  • Canva
  • ClientLook
  • Microsoft 365
  • Adobe Acrobat
  • Amazon Seller Central/PPC
  • ZoomInfo
  • Salesforce

Timeline

Growth Marketing Associate

AYTM (Market Research)
10.2022 - Current

E-Commerce Seller

Amazon
01.2022 - Current

Marketing Specialist

Anchor Point Capital (Commercial Real Estate)
11.2019 - 10.2022

Marketing Associate

Desert Pacific Properties (Commercial Real Estate)
05.2015 - 09.2016

Bachelors - Marketing

University of San Diego

Similar Profiles

CREATE PROFILE
AUTUMN PAVAOMarketing