Overview
Work History
Education
Skills
Certification
Timeline
Generic

Autumn Witter

Atlanta,GA

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Manager, SEO and AI Search Strategist

HubSpot
05.2024 - Current
  • Optimize product page content for AI search, improving brand visibility and citation rates in Google AI Overviews and other LLM-generated responses while boosting authority across HubSpot's product ecosystem.
  • Conduct deep competitive analysis and track AI search visibility and attribution across platforms, identifying data-driven optimization opportunities to increase demand.
  • Design and execute scalable search experiments across AI-influenced SERPs, leveraging insights from Looker, GSC, Ahrefs, and Xfunnel to guide content strategy and influence product roadmap priorities.
  • Present AI search strategies and results to cross-functional stakeholders, serving as a strategic partner in driving organic growth through emerging technologies.
  • Stay ahead of evolving AI search trends by testing and operationalizing new methodologies, platforms, and techniques, translating them into actionable strategies that improve brand visibility and performance.

Associate Marketing Manager, Linkbuilding SEO

HubSpot
01.2022 - 05.2024
  • Prospected high-authority websites, blogs, and digital publications to identify strategic backlink and guest post opportunities that supported SEO authority and referral traffic growth.
  • Conducted personalized outreach to site owners and content teams, forming long-term, value-driven partnerships that enhanced link equity and expanded content reach—resulting in over 2,500 backlinks built across hundreds of referring domains
  • Delivered partnership assets, including guest content, editorial placements, and link exchanges, on time and to spec, ensuring ongoing partner satisfaction and campaign success.
  • Recruited, onboarded, and trained virtual assistants, creating detailed process documentation to scale prospecting and outreach with consistency and efficiency.
  • Created and refined internal systems to track outreach performance, manage link acquisition pipelines, and ensure delivery on SEO KPIs.
  • Designed and scaled global internal linking strategies that improved product page discoverability, domain authority, click-through rates (CTR), and conversion rates (CVR).

Education

Bachelor of Arts - Media, Journalism And Film

Howard University, Cathy Hughes School of Communications
Washington, DC
05-2021

Skills

    Core Skills: On-Page SEO, Off-Page SEO, AI Search Optimization, Internal/External Link Building Strategy, SERP Analysis, Vibe-Coding, AI Prompt Engineering, Copywriting, Public Relations, Social Media Strategy, Influencer Marketing

    Tools & Platforms: Google Search Console (GSC), Looker, Ahrefs, Xfunnel, Google Workspace (Docs, Sheets, Slides, Drive, etc), Microsoft Office Suite (Word, Excel, etc), Final Cut Pro, Logic Pro X, Pro Tools, MuckRack, Asana, Loom

    Soft Skills: Cross-Functional Collaboration, Creative direction, Brand Development

    Languages: English (Native), German (Intermediate)

Certification

SEO Certification (HubSpot Academy) - May 2023 - July 2025

Timeline

Marketing Manager, SEO and AI Search Strategist

HubSpot
05.2024 - Current

Associate Marketing Manager, Linkbuilding SEO

HubSpot
01.2022 - 05.2024

Bachelor of Arts - Media, Journalism And Film

Howard University, Cathy Hughes School of Communications

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