Visionary leader with proven track record in steering organizations toward success through strategic planning and effective management. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives. Demonstrated ability to transform challenges into opportunities, resulting in significant impact on company growth and profitability.
Overview
29
29
years of professional experience
4
4
Certifications
Work History
Chief Executive Officer
MET Agency Sports LLC
McDonough, USA
12.2022 - Current
Founded and scaled a marketing and NIL brand development agency supporting athletes, influencers, and digital creators.
Secured and negotiated more than $3.26M in NIL partnerships through strategic sponsorship alignment and brand collaborations.
Forged strategic partnerships with universities, brands, and sports organizations, enhancing market reach and collaboration opportunities.
Designed scalable brand development strategies enabling long-term monetization opportunities for athletes and content creators.
Led integrated marketing initiatives, including digital branding, social media growth strategies, and SEO optimization.
Executed innovative marketing strategies that significantly boosted brand visibility within the sports industry.
Oversaw program management for athletic camps, marketing activations, and community engagement initiatives, driving participant engagement and brand awareness.
Developed digital campaigns that grew social media audiences beyond 25,000 followers.
Fostered a high-performance culture by mentoring leaders and developing talent.
Directed operational workflow to ensure efficient project execution and resource allocation.
Analyzed industry trends to inform decision-making and enhance competitive advantage.
Cultivated a company culture focused on collaboration, integrity, and excellence.
Developed creative solutions for complex problems facing the organization.
Led organization by establishing business direction and actualizing operational plans to meet goals.
Negotiated and approved contracts between company and distributors, suppliers and other external entities.
Represented the company at conferences, trade shows, networking events.
Built strategic business partnerships by cultivating relationships with employees and experts.
Drove company vision with collaborative employee engagement techniques and strategic leadership.
Partnered with executives to design corporate security communication strategies and risk mitigation frameworks, aligning security initiatives with business objectives.
Implemented proactive security strategies to strengthen resilience against emerging cyber threats.
Oversaw staffing, vendor collaboration, and outsourcing initiatives to optimize enterprise security operations and ensure seamless integration of security practices.
Delivered cybersecurity consulting, enhancing organizational security posture through threat modeling, enterprise risk assessments, and security awareness programs.
Application Security Architect | Cybersecurity Lead
Blue Cross Blue Shield of Michigan
Detroit, USA
08.2012 - 12.2021
Led enterprise cybersecurity programs protecting large-scale healthcare IT infrastructure.
Collaborated with executive leadership and cross-functional technology teams to establish and enforce secure architecture standards.
Directed project efforts and influenced security decision-making throughout Software Development Life Cycle (SDLC).
Conducted root cause analysis and executed vulnerability remediation efforts to mitigate enterprise security risks.
Conducted security assessments and audits across systems and applications.
Advised on compliance with healthcare regulations and standards.
Evaluated existing security architectures and identified areas of improvement in terms of performance, scalability, reliability, cost-effectiveness, and security.
Provided guidance on data protection best practices such as encryption technologies, authentication protocols.
Collaborated with various stakeholders from different departments in to define requirements for secure solutions.
Participated in internal meetings related to cybersecurity initiatives, including penetration testing efforts.
Security Engineer | Project Lead
DTE Energy
Detroit, USA
02.1997 - 01.2011
Managed cross-functional teams for incident response, monitoring, and ensuring enterprise system security, enhancing overall security posture.
Directed project planning and resource coordination for delivery of secure technology solutions, aligning security initiatives with business objectives.
Implemented security governance within enterprise SDLC, establishing protocols that minimized operational risk.
Led security programs supporting enterprise ERP implementations and large-scale infrastructure initiatives.
Education
Associate of General Studies - Business Management
Macomb Community College
Warren, MI
10-2022
Bachelor of Science - Personnel Administration
Central Michigan University
Mount Pleasant, MI
03-2026
Skills
Executive leadership
Strategic Leadership
Change Management
Crisis Management
Revenue growth
Market Expansion
Partnership Development
Innovation Leadership
Brand strategy
Brand Development
Marketing Strategy
Digital marketing
Negotiation
Risk assessment
Project Management
Operational Excellence
Certification
Life & Health Insurance License, Arizona, California, Georgia, Michigan