Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

AVA JORDAN

Baltimore,MD

Summary

Hardworking employee with customer service, multitasking, and time management abilities. Devoted to giving every customer a positive and memorable experience.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Mortgage Loan Officer

NACA
Baltimore, Maryland
10.2024 - Current
  • Processed new loan applications adhering to established guidelines.
  • Analyzed customer financial data, including income, assets, and liabilities, to assess loan feasibility.
  • Conducted interviews with prospective clients to collect pertinent information for loan applications.
  • Engaged with applicants to clarify loan process and address inquiries regarding applications.

District Event Manager

Renewal By Anderson
Baltimore, Maryland
01.2024 - 10.2024
  • Developed and implemented comprehensive event plans, covering budgets, venues, catering, and entertainment.
  • Coordinated logistics for home improvement showcases and customer appreciation events.
  • Managed vendor relationships to secure services for successful promotional activities.
  • Oversaw on-site execution of events, ensuring smooth operations and attendee satisfaction.
  • Trained junior staff on best practices in event management and customer engagement.
  • Served as primary contact for inquiries about upcoming events.
  • Managed registration set-up and audio-visual equipment during events.
  • Attended industry events to enhance professional knowledge and network.

District Event Marketing Manager

Leaf Home/Leaf Gutter Protection
07.2023 - 12.2023
  • Led a team of marketers to drive successful lead generation.
  • Managed marketing budget to optimize financial resources.
  • Coordinated asset and schedule management to streamline operations.
  • Generated activation recaps to analyze ROI effectively.
  • Recruited, hired, staffed, and trained new and current employees.
  • Tracked key performance indicators to monitor success.
  • Scheduled weekly and monthly tasks for marketing personnel.

Market Manager

Discover Books
Baltimore, MD
07.2020 - 06.2023
  • Manage a team of drivers and all aspects of the market
  • Attend weekly management meetings
  • Determine the best strategies for collecting high quality books in quantity from a target area
  • Identify, establish, and maintain additional supply relationships
  • Community outreach
  • Partner with local non-profits or charities to establish donation relationships
  • Act as Customer Service & Point of Contact for book inquiries, questions, and concerns
  • Outside sales (business-to-business)
  • Asset/route management
  • Manage invoices, orders, reports, inventory, etc.
  • Negotiate Deals
  • Bin Placement
  • Multitasker

Promotional Specialist/ Team Lead

TEAMS Maryland/DMV
DMV, MD
07.2014 - 04.2023
  • Executed community outreach initiatives to enhance engagement and participation.
  • Conducted activations and recaps of events to ensure thorough documentation.
  • Devised effective strategies for collecting high-quality pictures and videos for event recaps.
  • Coordinated storage unit pickups to streamline logistics and inventory management.

Market Manager

PREMIUM RETAIL SERVICES
Baltimore, MD
01.2019 - 01.2020
  • Hired to take over a vacant 4-state region (Maryland, Delaware, Virginia, West Virginia) that had no Market Manager for 12 months and turned around the underperforming market by building/motivating teams, ensuring outstanding customer experiences, and leading efforts that resolved a backlog of merchandising resets.
  • Managed and directed a 180-employee team that provided in-store merchandising, displays, pricing, and resets with major national chains including Target, Best Buy, Home Depot, Walgreens, and more.
  • Hired four additional Field Supervisors and provided direction to the Supervisors that identified the top reps, recognized and reported problems in the field, improved staff training/support, and provided support to rebuild employee morale and staff performance.
  • Optimized service quality for retail customers by expanding from 85 merchandising reps to 180, and fully staffed the region with a substantial cost reduction from not having to use temporary staffing services.
  • Resolved issues with high turnover and implemented strategy to improve staff training and provide better communication that improved employee performance and confidence in their responsibilities.
  • Recognized and replaced poor performing staff that were not committed to following procedures with higher quality reps that were committed to success and teamwork.
  • Increased the region's performance rating from 60% to an average of 93% rating for what was considered one of the three most challenging markets in the company.

Field Marketing Manager

SEARS HOME SERVICES - DMV TERRITORY
Baltimore, MD
01.2018 - 01.2019
  • Managed a team of 15 reps that generated leads and marketed Sears Home Services including HVAC, window/doors, siding, flooring, and roofing.
  • Teams promoted services at convenience stores, home shows, military bases, festivals, and events in Maryland, Delaware, and Virginia.
  • Launched services in Virginia and set up field marketing locations at all the military bases in Virginia that included hiring, training, and scheduling the representatives.
  • Led Virginia team to achieving #1 ranking in Q3 and Q4 2018.
  • Built a high performing team by recruiting/hiring college students, coaching/developing employees, communicating goals and expectations, and conducting performance reviews to assist staff in their career growth.
  • Earned quality performance bonuses every quarter in 2018.
  • Maximized lead generation performance by coordinating efforts with the Event Marketing Team, monitoring daily/weekly results, and developing incentive programs for the lead generation team.

Event Manager

MOSAIC
Baltimore, MD
01.2017 - 01.2018
  • Hired on a contract basis to implement and oversee large two-day Customer Appreciation Events following store remodelings or new store grand openings at Walmart locations in a multi-state region covering Maryland, Virginia, DC, Delaware, and Pennsylvania.
  • Managed, trained, and provided leadership for up to seven Brand Ambassadors to ensure their understanding of event responsibilities as positive representatives of Walmart to the customers.
  • Hire and staff promotional models for on premise events.
  • Coordinated the shipping and delivery of event displays and equipment, including interaction with Walmart managers to ensure the appropriate set up for the event.
  • Accountable for creating a fun experience by planning all children's activities, food preparation/sampling, product sampling/distribution, and engaging shoppers to generate excitement about store remodelings and grand openings.
  • Completed comprehensive reports during and after events to provide information to Walmart and Mosaic managers on customer feedback and success of the event.

Brand Activation Manager (BAM)

ANHEUSER-BUSCH / CAPITAL EAGLE DISTRIBUTING
District of Columbia
12.2014 - 12.2016
  • Developed and implemented Anheuser-Busch promotional events at on-premise accounts (restaurants, bars, and night clubs) to gather input on customer demographics, implement events, distribute promotional items, engage customers, increase points of distribution, and perform brand building initiatives.
  • Planned and executed 12 to 15 promotional events per week that included Bud Light Party, Ladies Buy A Drink Event, Bud Light Pride Week, and Who's Your Hero for US Troops.
  • Expanded minority accounts by adding six new bar/nightclub accounts; gained sponsorship connections with other minority groups including the LGBT community.
  • Provided extensive consumer engagement to gather feedback on product satisfaction, build customer rapport, increase brand awareness, and increase overall sales volume.
  • Help measure and create KPI's.
  • Worked collaboratively with wholesaler to administer promotional budgets to maximize marketing ROI.

Event Manager

BRAND BUILDERS/BARETC/PRESTON/GC MARKETING/TEAM ENT/ASM
Maryland
01.2012 - 01.2015
  • Optimized product promotion results by fulfilling multiple event manager roles with the above contractors that included traveling across numerous states to execute mobile marketing tours for several large nationally-recognized manufacturers and Fortune 500 companies.
  • Optimized event management results by overseeing event set up, at on and off premise accounts.
  • Brand messaging, event staff scheduling/management, and post-event reporting.
  • The following lists some of the larger event management and mobile tour responsibilities:
  • KitchenAid Roadshow: Recruited for this Event Manager/Field Manager role based on proven record of event management success and reputation with a former manager.
  • Traveled to Target and Costco stores in Virginia, Maryland, and DC to oversee multi-day events (averaging 8 to 16 days per event) to promote KitchenAid stand mixers and attachments.
  • Managed simultaneous promotional events at up to three stores, managing 22 Brand Ambassadors.
  • Recruited Brand Ambassadors in multiple markets to optimize staffing requirements and shift coverage.
  • Earned bonuses for achieving 100% of goals, selling almost $24,000 in mixers/attachments for each event.
  • Ford Motor Company / Chevrolet Automotive: Served as Event Manager for mobile tour to increase brand awareness for Ford and Chevy at Baltimore Raven and Washington Redskins home football games.
  • Drove a cargo van with Point of Sales displays and promo items, and facilitated the delivery/pickup of Ford/Chevy model vehicles to be displayed at each stadium.
  • Assisted in generating new sales leads by coordinating set up of touch screens and iPads for consumer sweepstakes registration, used for data capturing purposes on potential new customers.
  • Planned set up 10 display areas throughout the stadium and scheduled nine Brand Ambassadors.
  • Managed 20 Brand Ambassadors at both stadiums when Ravens and Redskins played simultaneous home games.
  • Exceeded expectations by signing up 500 consumers per event, achieving 166% of the goal.
  • Mars Drinks: Served as an On/Off-Premise Account Manager to promote a commercial-grade specialty coffee or tea maker for businesses including BMW, Toyota, Apartment Complexes, and Sysco.
  • Provided site visits to service equipment, promoted new flavors, provided demos for up to 500 employees, and generated pipeline of new business by generating referrals for other commercial customers.
  • Earned recognition as one of the company's top performers.

Education

Mortgages

NMLS
10-2024

A.S. - Business Administration

STRAYER UNIVERSITY
Chesapeake, VA

Cosmetology Degree -

REGENCY BEAUTY INSTITUTE
Baltimore, MD

Skills

  • Merchandising and event management
  • Client service orientation
  • Employee recruitment and development
  • Task prioritization and independence
  • Event coordination and management
  • Collaboration and influence
  • Financial management and strategy execution
  • Problem-solving and multitasking
  • Creative and adaptable mindset
  • Detail-oriented and results-driven
  • Financial counseling expertise
  • Loan application oversight
  • Underwriting assistance
  • Loan origination processes
  • Team collaboration
  • Friendly demeanor
  • Mortgage lending practices
  • Loan closing procedures
  • Oral and written comprehension

Certification

  • Food Certification
  • Solicitor Permit, State of Maryland

Timeline

Mortgage Loan Officer

NACA
10.2024 - Current

District Event Manager

Renewal By Anderson
01.2024 - 10.2024

District Event Marketing Manager

Leaf Home/Leaf Gutter Protection
07.2023 - 12.2023

Market Manager

Discover Books
07.2020 - 06.2023

Market Manager

PREMIUM RETAIL SERVICES
01.2019 - 01.2020

Field Marketing Manager

SEARS HOME SERVICES - DMV TERRITORY
01.2018 - 01.2019

Event Manager

MOSAIC
01.2017 - 01.2018

Brand Activation Manager (BAM)

ANHEUSER-BUSCH / CAPITAL EAGLE DISTRIBUTING
12.2014 - 12.2016

Promotional Specialist/ Team Lead

TEAMS Maryland/DMV
07.2014 - 04.2023

Event Manager

BRAND BUILDERS/BARETC/PRESTON/GC MARKETING/TEAM ENT/ASM
01.2012 - 01.2015

Mortgages

NMLS

A.S. - Business Administration

STRAYER UNIVERSITY

Cosmetology Degree -

REGENCY BEAUTY INSTITUTE

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