Ava Li
Irvine,CA
Summary
Experienced with various artistic and graphic techniques, from traditional painting to digital illustration (AI，ID，PS， AU，C4D，Canva，LR， AE， PPT ) creativity and imagination to craft unique and engaging pieces.
Decent knowledge of marketing strategies and channel management. Skilled in digital marketing and data analysis, equipped with ability to integrate marketing plans across multiple channels. Capable of driving brand awareness and customer engagement to achieve substantial business growth.
Overview
1
1
year of professional experience
Work History
Founder and Financial Analyst
Summit Legacy Enterprise
02.2025 - Current
- Conducted financial analysis and prepared detailed reports on budget variances, cost trends and revenue projections, supporting senior management in strategic planning.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
Graphic Designer, Translater, Reporter
Phoenix Television
05.2024 - 08.2024
- Refined and enhanced digital media assets for Phoenix Television, aligning content with brand aesthetics and audience engagement goals.
- Designed and delivered an artistic slideshow presentation for a key client, showcasing visual storytelling and technical expertise.
- Served as an event organizer at the Beijing Exhibition Center (北京博览会), managing logistics and on-site coordination.
- Achieved successful artwork sales totaling over several thousand dollars during the exhibition.
- Conducted media coverage and interviews with high-profile celebrities, including Huang Bo黄渤 and Tang Wei汤唯, strengthening public relations efforts.
- Facilitated business matchmaking between clients and industry partners; adapted and optimized marketing plans based on client feedback and real-time engagement.
Education
Bachelor of Arts - Graphic Design
University of Southern California
Los Angeles, CA05-2026
Bachelor of Science - Marketing
University of Southern California
Los Angeles, CA05-2026
Skills
- Data analysis
- Data collection & research
- Team leadership
- Marketing produce
- Marketing Strategies Knowledge
- Digital marketing techniques
- Marketing media
- Marketing plan execution
- Graphic design
- Branding
- Layout design
- Logo design
- Social media design
- Web design
- Packaging design
- Art history knowledge
- Adobe photoshop
- Adobe InDesign
- Networking skills
- Adobe illustrator expert
LeaderShip & Activies
Campus Involvement & Leadership
Member, Chinese Students and Scholars Association (CSSA)
- Actively participated in student government activities and collaborated with team members to plan and organize campus events.
- Led marketing efforts for CSSA, promoting events and managing official social media platforms.
- Completed various student union tasks and co-organized major events, including the "New Year Gala" and a joint event with UCLA titled “If You Are the One.”
On-Campus Volunteering & Arts Engagement
- Volunteered as a photography and art mentor for elementary school students in rural Gansu Province, holding weekly sessions over three years.
- Selected annually to showcase original works in the Annual School Exhibition for three consecutive years
Timeline
Founder and Financial Analyst
Summit Legacy Enterprise
02.2025 - Current
Graphic Designer, Translater, Reporter
Phoenix Television
05.2024 - 08.2024
Bachelor of Arts - Graphic Design
University of Southern California
Bachelor of Science - Marketing
University of Southern California
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