Ava Mancini
Washington,DC
Summary
Results-oriented marketing professional with a proven track record in driving brand growth and exceeding sales objectives. Expertise in strategic planning, data analysis, and cross-functional collaboration, with a focus on consumer-packaged goods. Demonstrated success as Assistant Brand Manager for Boulder Canyon, leading the brand to surpass sales targets by 39% and launching seven new product varieties. Skilled in managing high-profile events, trade shows, and partnerships, including impactful collaborations with Grillo’s Pickles and Mike’s Hot Honey. Adept at leveraging syndicated and invoiced sales data to inform marketing strategies and deliver measurable results. Recognized for creativity and leadership in enhancing brand identity, driving customer engagement, and optimizing marketing campaigns. Committed to continuous improvement and innovation in marketing execution. Innovative Marketing leader with +3 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Proactive and achievement-oriented Assistant Brand Manager bringing three years of marketing and leadership experience with special emphasis helping [Industry] clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Innovative Marketing leader with three years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
8
years of professional experience
Work History
Assistant Brand Manager – Boulder Canyon
Utz Brands
05.2023 - Current
- Directed the growth of Boulder Canyon, a chip brand that exceeded sales plans by 39%, through innovative marketing strategies and product positioning
- Spearheaded cross-functional collaborations to ensure cohesive branding and messaging for various projects across four additional brands
- Led the development of seven new Boulder Canyon items and campaigns to support their launch
- Managed Boulder Canyon’s presence at Expo West, overseeing all event elements
- Utilized syndicated and invoiced sales data to drive marketing initiatives
- Achieved significant growth for Boulder Canyon at Costco, across multiple divisions
Marketing Assistant
Utz Brands
09.2020 - 05.2023
- Developed and implemented social media strategies for the Zapp’s Potato Chip Brand to drive brand engagement
- Strengthened partnerships with Grillo’s Pickles and Mike’s Hot Honey through strategic collaborations
- Designed content, merchandising solutions, and point-of-sale assets, boosting sales across four brands
- Coordinated photo shoots in New Orleans, enhancing brand identity with dynamic visuals
Research Analyst/Recruiting Assistant
Lyneer Search Group
09.2019 - 03.2020
- Optimized talent acquisition by identifying seven top candidates for placement
- Streamlined interview coordination and preparation processes
- Enhanced team efficiency through data analysis and actionable feedback
- Prepared detailed reports summarizing research findings and recommendations for further action.
Health and Wellness Intern
Utz Brands
06.2018 - 09.2018
- Delivered 25+ weekly fitness orientations to promote healthy habits
- Established corporate garden and walking group, enhancing workplace wellness
- Distributed fresh produce with custom recipes, increasing employee engagement
Marketing Intern
Utz Brands
06.2017 - 09.2017
- Researched consumer behavior to optimize product development strategies
- Executed five promotional events, increasing brand awareness and product sales
- Built community relationships through outreach initiatives
Education
Bachelor of Science - Business Administration, Marketing
Drexel University
Philadelphia, PA06.2023
High School Diploma -
Mercersburg Academy
Mercersburg, PA06.2018
Skills
- Excel
- Circana/Unify Data
- Project management
- Brand management
- Strategic thinking
- Market analysis
- Product management
- Brand consistency
- Cross-functional collaboration
- Customer insights
- Brand awareness
Honorsandawards
- A.J. Drexel Scholarship, Drexel University, 2018-2023
- Dean's List, Fall 2018 - 05/23
Activities
- Business 101 Teaching Assistant, 2022-2023
- Member, Utz Women's Mentoring Group, 2017-Present
- Member, Drexel Women in Business, 2018 - 05/23
Timeline
Assistant Brand Manager – Boulder Canyon
Utz Brands
05.2023 - Current
Marketing Assistant
Utz Brands
09.2020 - 05.2023
Research Analyst/Recruiting Assistant
Lyneer Search Group
09.2019 - 03.2020
Health and Wellness Intern
Utz Brands
06.2018 - 09.2018
Marketing Intern
Utz Brands
06.2017 - 09.2017
Bachelor of Science - Business Administration, Marketing
Drexel University
High School Diploma -
Mercersburg Academy
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