Ava Salmaci

- Curated fashion based content for my social media platforms (TikTok, Instagram, Youtube).

• Planned, produced and edited video projects to maximize engagement.
• Utilized editing and photography tools to enhance storytelling.
• Produced content assets to activate strategies across web and social marketing channels.
• Attends various fashion weeks.
• Worked with brands to create content to produce sales.
• Proposed creative ideas to engage followers with different content types and formats.
• Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.

- Host of the Manifesting in Style Podcast. A podcast that teaches you how to claim the life you desire while looking and feeling amazing!

• Edited recorded events and interviews into radio appropriate content.
• Planned shows by selecting music and topics and writing content.
• Researched topics before writing scripts and reporting on findings.
• Introduced fresh and new angles on previously reported material to update and inform listeners.
• Interviewed show guests about lives, work or topics of current interest.
• Built relationships with sponsors to promote endorsements.

- Owner of my brand ΛVΛ By Ava. A hair accessory brand centered around individuality, elegance, and confidence.

• Kept records for production, inventory, income and expenses.
• Conferred with customers to understand needs and finalize purchase orders.
• Promoted business on social media platforms to maximize brand identity and generate revenue.
• Researched specification information and in-line style to develop quality patterns.
• Examined product samples, adjusting designs to achieve desired results.
• Attended design shows and reviewed magazines to better understand consumer trends.