Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
20
20
years of professional experience
Work History
Small Business Owner
The Scott Group
01.2022 - Current
Manage daily operations for a successful small business, ensuring efficient processes and quality services to support 700+ annual sales.
Increase client satisfaction by implementing innovative business strategies and streamlining processes.
Enhance company profitability by reducing overhead costs and negotiating favorable contracts with suppliers.
Expand market reach with targeted marketing campaigns and strategic partnerships.
Create financial plans and budgets to optimize resources, track expenses, and ensure profitability.
Implement innovative inventory management practices to minimize stockouts and reduce overhead costs.
Launch new products or services by conducting market research, identifying opportunities, and developing targeted promotional campaigns.
Director of Operations
Proleve Distribution
04.2021 - 10.2022
Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks of this $20M start-up.
Improved operational efficiency by streamlining processes and implementing innovative solutions.
Led cross-functional teams for successful completion of projects, resulting in increased productivity.
Assisted in the development and execution of strategic plans to achieve organizational goals and drive sustainable growth.
Managed human resources, resource allocation, and scheduling of 30+ associates to optimize allocation for maximum impact on business objectives.
Enhanced employee engagement by developing training programs, fostering a collaborative culture, and promoting professional development opportunities.
Spearheaded change management initiatives that facilitated organizational transformations while minimizing disruption to ongoing operations.
Championed quality assurance efforts by establishing rigorous standards and monitoring adherence to maintain high levels of service delivery.
Promoted a culture of safety within the organization by enforcing compliance with established regulations, policies, procedures, as well as conducting regular audit checks.
VP, Product and Service Strategy
Intelivate
09.2020 - 03.2021
Developed and executed product service strategies with key industry players in the telecommunications space.
Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
Launched 8+ new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
Elderly Caregiver
The Scott Group
09.2019 - 09.2020
Enhanced elderly parent's quality of life by providing compassionate care and assistance with daily activities.
Sr Marketing Consultant-Marketing Strategy
New York Life Insurance Company
02.2004 - 07.2019
Enhanced company image with consistent branding initiatives and strategic marketing campaigns across various channels.
Improved customer engagement with tailored content creation and social media management.
Boosted sales through targeted direct mail and email marketing campaigns and promotional events resulting in $3 Billion in company revenue.
Collaborated with cross-functional teams to ensure cohesive messaging and successful product launches.
Developed key performance indicators to evaluate campaign success and make data-driven decisions.
Managed relationships with external vendors for timely delivery of high-quality services within budget constraints.
Streamlined internal processes for improved efficiency in marketing operations and project management.
Increased conversion rates by crafting compelling landing pages, ad copy, and calls to action.
Leveraged analytics tools to monitor campaign performance, adjusting strategies as needed for maximum impact.
Conducted comprehensive industry research to identify emerging trends and adjust strategy accordingly.
Established partnerships with complementary businesses including Hallmark Business Expressions to create mutually beneficial co-marketing initiatives.
Presented recommendations backed by data-driven insights during executive-level meetings to influence decision-making processes.
Planned and executed community events and marketing programs to increase qualified leads including Child Safety Events.
Consulted with clients on business issues and developed innovative proposals.
Achieved client vision and marketing objectives by collaborating with various departments.
Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with the company's 3 million existing clients.
Generated reports to support development and implementation of marketing plans.