Averi Montagano
Saint Petersburg,FL
Overview
7
7
years of professional experience
Work History
Content Marketing Manager
Marketing Mate
10.2021 - Current
- Manage the Instagram, TikTok and Facebook platforms of 5-7 clients in a variety of industries such as, personal brands, politics, law, chiropractics, solar, home repair and insurance, increasing overall engagement by an average of 20% and driving an average of 15% increase in leads per client within 6 months
- Create, film, direct, edit and manage posting of 3-4 video and graphic design content pieces and copy per week on all client requested platforms using tools such as: Capcut, Canva and Later
- Develop custom client social media marketing strategy to drive engagement and brand awareness resulting in an average of a 35% follower increase per month
- Research and stay up to date on social media and industry trends to drive content strategy using TikTok Creative Center, Creator Insights and Instagram Insights
- Lead cross-functional weekly client meetings to discuss content strategy, review key metrics, and align on business objectives
- Manage community engagement on all social media platforms by responding to comments on client's posts and actively engaging with other accounts
Director of Marketing
Jomby
06.2020 - 10.2021
- Developed and executed comprehensive social media marketing plans, resulting in the growth of 2 separate Instagram accounts gaining over 120K followers in a 8 month period, significantly expanding brand visibility and reach within the target market
- Created and managed content for various marketing channels, including social media, email, and website using tools such as: Canva, Capcut and Mailchimp
- Lead weekly cross-functional meetings with key stakeholders to discuss branding, assets, and web elements
- Conducted market research to identify new opportunities and trends by analyzing competitor data, A-B testing videos and industry influencer tracking
- Measured and analyzed campaign performance based on views, follows and engagement to inform future marketing decisions
- Directed, filmed, edited and managed all video content using Capcut and Hootsuite and created all copy across Facebook and Instagram
Social Media Marketing Manager
8Hospitality
10.2019 - 04.2020
- Managed Instagram and Facebook accounts for all 8 company venue spaces using Later
- Worked closely with VP of Marketing to create strategic marketing campaigns to drive venue attendance, resulting in the successful launch of at least 4 new events and an average of a 30-60% increase in already existing events
- Coordinated various marketing tactics including direct mail, email, and social media to drive event attendance
- Created high quality, engagement driven content and copy across social media platforms for all venue spaces
- Created and managed both organic and paid advertisements using Facebook ads manager
- Tracked, analyzed and reported on KPIs to drive successful and strategic social media marketing efforts to promote in-person events using Sprout Social and Facebook ads manager
- Created and directed marketing content in the form of photo, short-form video and Canva marketing materials to promote events and spread brand awareness
- Managed community engagement to nurture and build online presence
Account Manager
Social Movement Media
East Lansing, MI
09.2017 - 09.2019
- Prospected for potential clients using calls, email and social media and tracked the process using Salesforce
- Created strategic and creative content and copy for social media campaigns using Canva
- Managed customer disputes for critical accounts and negotiated improved contract scenarios
- Managed a portfolio of 5 client social media pages and audience engagement on Instagram and Facebook
- Tracked and analyzed key metrics to increase performance and ensure overall success
- Lead weekly meetings with clients to ensure full customer satisfaction
- Scheduled and directed photo and video shoots to ensure quality content for all campaigns
Education
Bachelor of Arts - Advertising Management
Michigan State University
East Lansing, MI01.2019
Skills
- Social Media Management
- CapCut Video Editing
- Canva Graphic Design
- Google Workspace
- UGC Content Creation
- Tiktok Shop Affiliate
- Later
- Hootsuite
- Sprout Social
- Salesforce
- Mailchimp
- Facebook Ads Manager
- Account Manager
- Social Movement Media
- SEO best practices
Timeline
Content Marketing Manager
Marketing Mate
10.2021 - Current
Director of Marketing
Jomby
06.2020 - 10.2021
Social Media Marketing Manager
8Hospitality
10.2019 - 04.2020
Account Manager
Social Movement Media
09.2017 - 09.2019
Bachelor of Arts - Advertising Management
Michigan State University