Served as the primary Account & Client Manager for several large format retailers, focusing on expanding North American Tech & Durables market coverage.
Curated and delivered critical client-facing reports, incorporating new data sources and methodologies to enhance insights and meet contract deliverables.
Integrated large-scale external data into internal systems, enabling millions of users to seamlessly access public data through system enhancements
Led North America Growth Team meetings, fostering collaboration and knowledge-sharing across teams to streamline processes and strengthen internal communication.
Became a subject matter expert in Office/Tech industry trends, advising both internal teams and clients on emerging insights and competitive landscapes.
Recognized as Retail Employee of the Month (October 2023) for outstanding leadership and execution in delivering NIQ’s first RMS-based report to a net-new NAX client.
Sales Analyst
Sun Bum LLC
05.2022 - 02.2024
Developed key analytical skills, strategic thinking, and cross-functional relationships to cultivate essential sales analysis skills to drive success
Collaborated with the sales team in order to align trade marketing strategies with sales objectives and revenue targets
Served as the in-house Nielsen expert, taking on the role of the primary resource responsible for leveraging Nielsen tools and analytics to inform and optimize business strategies
Created and distributed data insight decks bi-weekly in order to help Brand and sales managers strategize and prioritize product placement by respective customer
Managed internal sales operations tasks, coordinating new product introductions with marketing, packaging, operations, and senior management
Developed and designed a comprehensive Pricing Toolbox aimed at effectively measuring and delivering insights to senior business leaders
Sales Analyst
The Danone Company
10.2021 - 04.2022
Support Sales and Category Management with data pulls, sales ranks, volume, and distribution weekly
Submit customer promotional contracts in a timely manner
Forecast expected trade and shopper spend for promotional events into trade management systems
Sold in 30+ new items to one of the largest accounts in the West Division
Track data to provide supervisors with insights on how to maximize recommended sales goals
Analyze specific account performance by utilizing syndicated, panel, and customer data to further develop areas of incremental growth
Retailer Sales Representative
The Hershey Company
05.2020 - 09.2021
Managed a $4.6M territory, consisting of 13 Walmart's
Cultivated a 12% growth in year-to-year business growth by developing strategic business partnerships within stores
Held Walmart Advocacy Role as key point of contact for team with largest retail customer
Recognized as MVP by senior leaders as top performer for Q2
Education
Bachelor of Science - Business Administration, Marketing, French
University of Arkansas, Sam M. Walton College of Business