Avery Bethea

• Developed engaging content for MGM National Harbor and Voltaggio Brothers Steak House social media platforms.
• Analyzed audience insights to enhance content strategy and optimize posting schedules.
• Collaborated with marketing teams to ensure alignment of campaigns with brand messaging.
• Created and managed social media calendars, scheduling posts and email blasts.
• Engaged with online audiences through timely responses to comments and inquiries.
• Produced visual designs and brand messaging elements for cohesive digital marketing.
• Implemented strategic social media marketing plans to drive engagement and reach.
• Advised clients on effective utilization of social media tools for business enhancement.

Crafts exceptional and engaging content that precisely aligns with the company’s strategic goals

across various platforms.

• Shapes visually compelling short-from videos, such as Instagram Reels and TikToks, employing the

art of storytelling to captivate clients.

• Analyzes performance metrics through tools like Google Analytics or social media insights,

leveraging data-driven insights to redefine content strategies, enhance engagement and achieve KPIs.

• Cultivates a sense of community, driving heightened audience participation and fostering brand

loyalty.

Cultivated relationships with editors, bloggers, celebrities, and influencers across YouTube, Instagram, and TikTok to enhance network diversity.

Drove awareness initiatives to foster partnerships and align corporate strategies with leadership goals.

Coordinated weekly Instagram and TikTok Live events by engaging influencers, showcasing expertise in event planning.

Pioneered creative public advertisements and monitored social media coverage on multiple platforms, delivering concise weekly reports to management.

Led negotiations for influencer contracts, managing collaborations and annual partnerships to secure favorable terms.

Orchestrated end-to-end social media planning, seamlessly executing marketing strategies and community

management initiatives.

• Crafted 100+ original and visually stunning social media content graphics for platforms

including Instagram, Facebook, and Twitter.

• Implemented impactful marketing and promotion tactics, resulting in a remarkable 40% surge in social

media shares and a 20% uptick in website traffic.

• Vigilantly monitored the company's online brand presence, engaging with users to fortify customer

relationships.

• Developed online marketing campaigns, driving a substantial 30% increase in follower count and

heightened brand awareness.

• Collaborated seamlessly with cross-functional teams, creating and executing social media content that

harmonized with overarching branding and marketing objectives.