Summary
Overview
Work History
Education
Skills
Accomplishments
References
Work Availability
Websites
Timeline
Hi, I’m

Avery Burgert

Regional Vice President of Sales
Santa Rosa,CA

Summary

Accomplished sales leader with a proven track record in recruiting, training, and mentoring top-performing teams to achieve multi-million dollar sales goals. With over 20 years of extensive experience in hospitality management and event planning, Dynamic and results-driven executive who excels in driving business growth, enhancing client relationships, and leading cross-functional teams to achieve strategic goals. Dedicated to team development, client satisfaction, and operational efficiency. Demonstrates exceptional leadership skills and am committed to working with companies that uphold the highest standards of integrity.

Overview

22
years of professional experience

Work History

Invited

Regional Vice President of Sales - West Region
07.2019 - Current

Job overview

  • Managed the South Region sales team for 2 years before being promoted to oversee the West Region, the company’s largest revenue-generating area.
  • Directed a $26 million sales budget, optimizing resource allocation to maximize performance and exceed sales expectations.
  • Recruited, trained, coached, and mentored high-performing sales directors to drive both individual and team success.
  • Provided new upper management with in-depth understanding of departmental structure, programs, technology, reporting systems, marketing strategies, and sales processes, facilitating their effective integration into the company.
  • Conducted comprehensive market analysis and leveraged industry trends and customer insights to identify and capitalize on revenue growth opportunities.
  • Developed and executed targeted strategies aligned with sales goals, maximizing market penetration and targeting untapped markets and industries.
  • Played a key role in advancing technology, programming, reporting, marketing, training, CRM, and sales analytics systems as a vital member of task force teams.
  • Managed regional budgets, P&Ls, and performance goals, ensuring financial objectives were met or exceeded.

Invited

Event Sales Director

Job overview

  • Consistently exceeded monthly sales goals across diverse market segments, showcasing a strong track record of achieving and surpassing targets.
  • Conducted extensive research and developed a resilient sales plan and innovative strategies, effectively adapting to the challenges posed by the pandemic and anticipating the post-pandemic landscape.
  • Demonstrated exceptional client relationship management skills, resulting in the retention of a significant portion of events booked during the pandemic, fostering long-term partnerships and client satisfaction.
  • Was responsible for proposal/contract creation and negotiation with clients and all event vendors.
  • Held end-to-end responsibility for prospecting new business, crafting compelling proposals, skillful contract negotiation, and seamless event execution.
  • Created new marketing plans to increase event sales including partnerships, social media plan, website updates, and event platforms to generate new business leads. Developed new marketing content and designed new marketing and sales collateral.

Hard Rock International

Regional Sales & Marketing Director
09.2014 - 07.2019

Job overview

  • Met and surpassed regional sales objectives of general sales, tour & travel sales, corporate event sales, by developing and implementing innovative sales and marketing strategies, coordinating the sales team, and servicing key accounts to fortify business relationships.
  • Drove $19 million in sales by mentoring and managing a 16-member sales team that consistently exceeded revenue goals.
  • Recruited and hired top talent, established custom training programs, and provided tailored support based on individual seller needs to enhance overall team performance.
  • Conducted in-depth research into customer habits, hospitality market trends, and competitor activities to establish and manage strategic and tactical sales and marketing plans for North America, analyzing program performance to identify and optimize key opportunities.
  • Expertly managed the planning and execution of large-scale events, including contract negotiation, operational execution, vendor coordination, timeline development, and budgeting. Built and maintained robust vendor networks to secure cost-effective, high-quality products and services, ensuring exceptional event outcomes.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.

Hard Rock International

Sales & Marketing Director

Job overview

  • Key player in the post-renovation reintroduction of the brand with a robust sales and marketing strategy, establishing the venue as a key destination for high-profile events.
  • Achieved an 80% increase in event sales year-over-year by building strong relationships with corporate, convention, and association clients.
  • Developed compelling proposals, hosted site visits, and set competitive venue fees and minimums to enhance client satisfaction and revenue.
  • Oversaw comprehensive event planning, including menu design, contract negotiation, and payment collection, ensuring seamless execution and client satisfaction.
  • Led marketing, social media, and reputation management efforts, implementing successful plans that increased visibility and profitability.
  • Managed on-site event execution and conducted post-event reviews to assess performance, gather feedback, and drive continuous improvement.

Church Street Entertainment

Director of Sales and Marketing
04.2011 - 08.2014

Job overview

  • Oversaw the sales and marketing departments for all five concepts under the corporate umbrella, personally driving $5 million in private event sales and contributing to the overall growth and success of the company.

Anderson's Group

Director of Sales and Marketing
01.2003 - 01.2014

Job overview

  • Led event sales and marketing for 13 venues across the Caribbean and Mexico, driving revenue growth and brand recognition. Served as a critical member of the opening team taskforce, successfully launching 6 US locations and overseeing the ongoing management of their sales and marketing departments.

Education

University of California, Riverside
Riverside, CA

Bachelor of Arts from Business Administration

Spanish Language Institute
Cuernavaca MX

Certificate of completion from Spanish

Skills

  • Sales Team Recruitment
  • Sales Leadership and Team Development
  • Strategic Business Planning
  • Sales Forecasting & Budget Creation
  • Client, Supplier, and Guest Relations
  • Advertising and Marketing Expertise
  • Contract Negotiation
  • Expert CRM Management
  • Financial Reporting
  • Strategic Marketing Planning
  • Salesforce, Tripleseat, Micros, Tableau, PowerBi

Accomplishments

Recognized for career advancement and was successfully promoted from Event Sales Director to Regional Sales Director - South, and to Regional Vice President of Sales - West within 5 years.

References

  • Dan Fiss, Senior Corporate Director, Invited, Dan.Fiss@invitedclubs.com
  • Selin Demren, Chief Revenue Officer, Hey Tutor, Selin.Demren@gmail.com
  • Stephanie Reed, Executive Director, FreeRange Concepts, Sreed@freerangeconcepts.com
  • Rhonda Lo Presti, Regional Sales Director, Invited, Rhonda.Lopresti@invitedclubs.com
  • Kevin Marshall, Regional General Manager, Invited, Kevin.Marshall@invitedclubs.com
Availability
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Timeline

Regional Vice President of Sales - West Region

Invited
07.2019 - Current

Regional Sales & Marketing Director

Hard Rock International
09.2014 - 07.2019

Director of Sales and Marketing

Church Street Entertainment
04.2011 - 08.2014

Director of Sales and Marketing

Anderson's Group
01.2003 - 01.2014

Event Sales Director

Invited

Sales & Marketing Director

Hard Rock International

University of California, Riverside

Bachelor of Arts from Business Administration

Spanish Language Institute

Certificate of completion from Spanish

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Avery BurgertRegional Vice President of Sales