Generated over $15M in equipment finance volume while maintaining over 20% profit margin.
Developed strategic partnerships with vendors to enhance market penetration and drive revenue growth.
Analyzed market trends to identify new business opportunities and inform decision-making processes.
Negotiated finance contracts with key stakeholders to secure favorable terms and optimize profitability margins.
Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Participated in trade shows and conferences to network and generate leads.
Worked with internal team to develop better processes for sales to back office support including process improvement and software implementation.
Settlement Operations Lead
Snapdocs
05.2021 - 05.2023
Performed quality control and monitoring efforts on over 10,000 active mortgage signings.
Conducted research to analyze customers' behavior, preferences, and habits through email marketing.
Developed technical and non-technical marketing presentations, articles, and newsletters.
Maintained high level of understanding of industry standards and trends to drive customer retention and satisfaction.
Implemented a number of projects to help with team productivity, retention of employees, and process improvement.
Assistant Director of Student Life
Colorado Mesa University
08.2016 - 04.2021
$1.3 Million budget management.
Implemented campus engagement software used for engagement, process improvement, people management, and budget tracking.
Reviewed and executed formal contracts with performers and speakers. Oversaw day of execution for those performances; Increased attendance rates by over 50%.
Created marketing materials for events, clubs, and organizations; oversaw 3 business social media accounts.
Worked closely with custom print shop to design and order promotional materials.
Interviewed, hired, trained, and supervised day-to-day tasks of 40-50 employees.
Promoted 3 times within student services department with increasing responsibility, budget oversight, and goals.
Education
Bachelor of Business Administration - Marketing
Colorado Mesa University
Grand Junction, CO
06.2018
Skills
Budget management
Business negotiation knowledge
Data interpretation
Software implementation
Communication
Organization
Microsoft Office and Adobe Suite
Apple Hardware and Software
Google Products (Gmail, Calendar, and Drive)
LinkedIn
linkedin.com/in/avery-cantrell/
Accomplishments
2025 - Earned CLFP Designation
2021 - August employee of the month (Snapdocs)
2019 - Promoted to Assistant Director (CMU)
2018 - FBLA PBL Marketing A&D National 1st Place Winner