Avery DeSanctis

Account lead overseeing the cross functional partnerships and financial billing processes of 10+ brands of the client business (Kenvue).

• Kenvue Brands: Tylenol, Zyrtec, Benadryl, Pepcid, Lubriderm, Listerine, Motrin, Aveeno, Aveeno Kids, Aveeno Baby, and Johnson's Baby
• Partner directly with 10+ Senior Account leads to facilitate and assess billing activity, finalize monthly invoices, and present final invoices to client while maintaining client relationship on an ongoing basis.
• Independently created and implemented new invoicing process agency-wide; Success metrics are shown through credible and efficient management of client billing across Kenvue brands.
• Lead of designated brand projects in partnership with Senior Account leadership includes: creative concepting, print/digital production, network clearance, and in-market success metric monitoring.
• Project workstreams: TV/OLV and Social (Meta Reels, TikTok, YT Shorts, etc.)
• Analyzed data to discover market trends across social media platforms and other forms of digital/broadcast streaming to advise on market strategies and objectives.

Account liaison for day-to-day client communications within the US market. Served as a daily contact with client management, as well as internal marketing, product, and communications heads.

• Collaborated directly with the brand Account Director to prepare project proposals which effectively executed the brand strategy.
• Independently monitored workstreams to ensure each project met desired deadlines and on or under budget, while frequently communicating project status to the brand Account Director.
• Partnered with Senior Account leadership in developing the brand strategy planning process including in-market deliverables and tactical execution.
• Conducted all client presentations with an overview of project status.
• Mentored Account Executive roles through successful execution of assigned projects.
• Owned execution of projects include: unbranded patient facing materials and educational HCP facing materials.

Frequent liaison between the client(s) and the agency for Global and US markets. Maintained daily contact with the clients, external vendors, while acting as a key expert on client business and performance marketing aspects based on most recent market research.

• Conducted client presentations and facilitated weekly status call meetings between both clients and vendor partners.
• Received project briefs from the client to develop formal internal agency briefs; managed assigned projects while leading the internal creative team (+20 team members) from project conception to final project execution.
• Monitored the flow of all projects alongside Senior Account Executive and creative departments; also assisted Account Director on managing project budgets.
• Versatility in projects: website updates, print/digital journal ads, microsite platforms, email templates, in-person and virtual congress events, posters, implementation guides, interactive visual aids, KCDs, and video productions.