Avery Diaz
Calabash,NC
Summary
Experienced with content creation, editorial management, and strategy development. Utilizes strong writing and editing skills to produce high-quality content that aligns with brand objectives. Knowledge of SEO practices and content management systems ensures optimized and efficient content delivery.
Overview
8
8
years of professional experience
1
1
Certification
Work History
In-House Content Specialist
OCEARCH
05.2021 - Current
- Assists B2B & B2C marketing team with daily content deliverables.
- Manages Pardot and Salesforce CRM as well as HubSpot CRM/ESP.
- Creates design templates for all OCEARCH weekly emails using Pardot/HubSpot ESP, assists with branded creative writing for emails and briefs.
- Creates regular email automations.
- Extensive video editing work following brand guidelines.
- Creates branded animations and templates for web and ads.
- Creates designs for e-Commerce merchandise.
- Responsible for content production while onboard a ship during expeditions.
- Creates and maintains overall webpage and landing pages.
- HTML/CSS Experience
- Wordpress
- Creates reports for email channel, Global Shark Tracker app, and Website.
- Manages all front-end development web based work and front-end app work.
- Works closely with backend developers to ensure functionality of web and app.
- Creates artwork for events and corporate functions.
- Works closely with museums to create graphics for marine research exhibits.
- Manages Donor Software (Click and Pledge)
- Led strategic communications initiatives, crafting messaging, press materials, and digital content that strengthened brand visibility and ensured consistent, mission-aligned storytelling across all channels.
- Managed public relations efforts, including media outreach, press coordination, and relationship building with journalists and outlets—resulting in increased earned media coverage and enhanced organizational reputation.
- Developed engaging content for educational materials and outreach programs.
- Conducted research to ensure accuracy and relevance of content themes.
Graphic Design
Avery's Designs
01.2018 - Current
- Illustrates graphic prints for personal body of work.
- Heavily Adobe Creative Suite to create designs.
- Sells prints online as well as in wholesale programs with local retail stores.
Graphic Designer
Wilson Digital Media LLC
01.2019 - 12.2020
- Assisted with overall art direction in Design.
- Created design templates for clients weekly.
- Assisted with marketing plans and created all design materials for clients.
- Worked with PowerPoint, and Adobe Creative Suite, specifically InDesign, Illustrator, and PhotoShop.
- Designed visually compelling graphics for digital marketing campaigns enhancing brand awareness.
- Collaborated with cross-functional teams to create cohesive branding materials for diverse projects.
Education
BA - Digital Art
Converse College
06.2021
Skills
- Full Adobe Creative Suite
- Print Design
- Copy Writing
- Video Editing
- Apparel Design
- Product Design
- 2D Animation
- UX and UI for Web and App Solutions
- HubSpot CRM and ESP
- Web Design
- Pardot/Salesforce CRM and ESP
- Email Design
- Ad Designs
- Front-end Development
- Fundraising Software
- Content strategy development
- Email marketing campaigns
- Project management
- Multimedia content creation
- Press release writing
- HTML and CSS
- Content management systems
Websites
Certification
- Social Media Marketing Certification Course- HubSpot
- Digital Advertising- HubSpot
Timeline
In-House Content Specialist
OCEARCH
05.2021 - Current
Graphic Designer
Wilson Digital Media LLC
01.2019 - 12.2020
Graphic Design
Avery's Designs
01.2018 - Current
BA - Digital Art
Converse College
AWARDS
Friends Of The Library Award 2021, Given by the Juror of the Collegiate show and sponsored by Friends Of The Library for my piece titled “Horchata”., Staff Pick 2021.
EXHIBITS
- Showed my digital illustration titled “Horchata” in the Collegiate Show - March 24-May 7 2020.
- The Visionaries in the Milliken Gallery - Spring 2021
- Debuted my body of digital prints for my senior show in the Converse College Milliken Art Gallery - April 2021