Summary
Overview
Work History
Education
Skills
Campus Involvement
Timeline
Generic

Avery K. Fritsch

Summary

Versatile communications expert integrating insights from journalism, advertising, and public relations. Adept at developing engaging, data-driven content strategies and managing media relations, with demonstrated success in crisis communications and enhancing brand narratives through effective audience engagement.

Overview

2
2
years of professional experience

Work History

Blog Author

UNFOLD
Self-Employed
01.2025 - Current
  • Investigated pop culture influences on contemporary fashion narratives to enhance audience engagement.
  • Explored connections between market trends and advertising strategies to inform targeted content creation.
  • Analyzed media's impact on fashion and lifestyle trends to identify and forecast emerging patterns.

Corporate Affairs Intern

BRISTOL MYERS SQUIBB
Lawrenceville, New Jersey
06.2026 - 08.2026
  • Developed comprehensive crisis response playbook for simulated internal AI cybersecurity breach.
  • Supported crisis communications and thought leadership teams, contributing to strategic initiative development.
  • Analyzed engagement opportunities for C-suite executives, increasing their visibility in key media.
  • Developed KPI media tracker, enabling assessment of top-tier media coverage and reach.

Broadcast and Media Operations Intern

STATE MEDIA
University Park, Pennsylvania
09.2025 - 05.2026
  • Served as on-air talent for live and pre-recorded Penn State sports news segments
  • Conducted live interviews with guests and field correspondents, developing engaging questions to enhance viewer experience
  • Scheduled and edited social media posts, boosting audience engagement through timely and relevant content
  • Generated 1.2 million views across social media platforms through targeted content promotion, increasing audience reach

Server

THE CRAB TRAP
Somers Point, New Jersey
05.2024 - 08.2025
  • Delivered high-quality customer service in fast-paced environments, ensuring customer satisfaction.
  • Facilitated communication among customers, kitchen staff, and managers, resolving conflicts to improve customer experience.
  • Organized workspace daily to support efficient operations, supporting smoother operations.

Education

Bachelor of Arts - Digital & Print Journalism

The Pennsylvania State University
University Park, PA
12-2026

Skills

  • Writing and editing
  • Content strategy
  • Data analysis
  • Social media strategy
  • Visual content creation
  • Microsoft Office Suite
  • Verbal communication
  • Interpersonal skills

Campus Involvement

THON "OPPerations" Committee, Family Relations Chair                            

  • Actively raise awareness and fundraise for the world's largest student-run philanthropy, committed to finding a cure for pediatric cancer
  • Serve as the student liaison with Four Diamond Families, educating members about the process and journey of children receiving care

Advertising and Public Relations Club                                                            

  • Acquire practical experience in branding, media relations, and strategic communication
  • Participate in workshops and guest speaker events to enhance industry knowledge

Epsilon Sigma Alpha Service Organization                                                        

  • Contribute to an all-female leadership group focused on volunteerism and charitable efforts supporting St. Jude’s Children’s Research Hospital and Penn State’s THON

Timeline

Corporate Affairs Intern

BRISTOL MYERS SQUIBB
06.2026 - 08.2026

Broadcast and Media Operations Intern

STATE MEDIA
09.2025 - 05.2026

Blog Author

UNFOLD
01.2025 - Current

Server

THE CRAB TRAP
05.2024 - 08.2025

Bachelor of Arts - Digital & Print Journalism

The Pennsylvania State University
Avery K. Fritsch