Avery Greene Rutkowski
Granbury,TX
Summary
Passionate and results-driven professional with a deep connection to the western lifestyle and considerable experience in event marketing and media management. A background in rodeo and a lifelong commitment to the western industry have fostered expertise in coordinating high-profile events, managing cross-functional teams, and developing strategic marketing campaigns. Adept at project management, content creation, and customer engagement, bringing exceptional organizational skills and strategic thinking to every project. An entrepreneurial spirit and dedication to enhancing brand visibility drive consistent success in delivering impactful results.
Overview
14
14
years of professional experience
Work History
Production Manager
Bullfighters Only
06.2021 - Current
- Event Coordination: Planned and executed high-profile freestyle bullfighting events, including the BFO World Championship.
- Show Design and Calling: Designed the overall structure and flow of events and acted as the show caller, directing all production elements.
- Team Leadership: Managed production staff and coordinated with technical teams for seamless event execution.
- Marketing and Branding: Directed the creation of graphic and video assets for both the show and marketing campaigns by coordinating with graphic designers and videographers. Contributed significantly to the overall design and branding strategy.
- Partnership Development: Collaborated with major sponsors and partners, overseeing contracts and ensuring all promised assets and deliverables were met, enhancing event visibility.
- Logistics Management: Oversaw venue setup, equipment coordination, and safety protocols.
- Talent and Personnel Management: Hired and managed all personnel involved in event production. Coordinated with announcers, commentators, and special guests to ensure their integration into the event, enhancing the overall viewer experience.
- Regulatory Compliance: Ensured all events complied with industry regulations and safety standards.
- Asset Management: Managed all show assets, including judges' sheets, accolades, sponsor deliverables, payouts, and points.
- Audience Engagement: Implemented strategies to enhance the live event experience for attendees.
- Performance Analytics: Analyzed event performance data to identify areas for improvement.
- Project Coordination: Managed multiple projects concurrently, ensuring timely completion and adherence to budget constraints.
Media Manager
The Run For A Million
08.2023 - 06.2024
- Media Team Coordination: Managed schedules for the media team, assigned events for coverage, ensured the completion of shot lists, and delivered all media assets to the appropriate stakeholders.
- Promotional Material Oversight: Supervised the creation and timely distribution of promotional materials, ensuring alignment with the event's branding and objectives.
- Deliverables Management: Ensured all media deliverables were sent to the correct team members and channels on schedule, maintaining a seamless workflow.
- Cross-Functional Collaboration: Participated in media and communications departmental discussions, working cross-functionally with various team members to ensure cohesive media strategies.
- Project Management: Maintained and updated project checklists and timelines, ensuring all tasks were tracked and completed on time.
- Campaign Supervision: Supervised all media activities, including videography, interviews, and content creation, ensuring live campaigns were executed flawlessly.
- Scheduling and Resource Management: Developed schedules considering event timelines, shot lists, and equipment capabilities.
- Documentation: Created and managed Google Sheets for tracking schedules and deliverables.
- Operational Efficiency: Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Founder
AXA Cosmetics
11.2023 - Current
- Brand Launch: Led the creation and launch of AXA Cosmetics, from concept to market-ready products.
- Product Development: Managed the formulation and development of high-quality, innovative cosmetic products.
- Business Strategy: Developed and implemented strategic business plans, including market analysis and growth strategies.
- Marketing Campaigns: Created and executed multi-platform marketing campaigns to enhance brand visibility and drive sales.
- Brand Identity: Designed and established the brand identity, including logo and packaging, to ensure a cohesive and appealing image.
- Sales and Distribution: Managed relationships with suppliers, distributors, and retail partners to achieve sales targets.
- Customer Relations: Maintained strong customer relationships through excellent service and feedback mechanisms.
- Regulatory Compliance: Ensured compliance with industry regulations and standards for safety and quality.
Founder
Airbrush by Avery
01.2011 - Current
- Business Establishment: Founded and developed Airbrush by Avery, a premier makeup service specializing in airbrush makeup for weddings and special events.
- Client Consultation: Conducted detailed consultations to understand client preferences and deliver customized makeup solutions.
- Makeup Application: Expertly applied airbrush and traditional makeup for flawless, long-lasting results.
- Team Management: Led a team of makeup artists, coordinating schedules to ensure high-quality service.
- Marketing and Branding: Implemented marketing strategies, including social media campaigns, to promote services and attract clients.
- Vendor Collaboration: Collaborated with wedding planners, photographers, and other vendors to ensure seamless integration of makeup services into the overall event planning.
- Customer Satisfaction: Maintained high levels of customer satisfaction through personalized service, attention to detail, and responsiveness to client feedback.
Sales and Marketing Assistant
Hooey
06.2020 - 06.2021
- Marketing Campaigns: Supported the development and execution of marketing campaigns, including social media, email marketing, and promotional events.
- Sales Support: Assisted the sales team with client communications, order processing, and maintaining customer relationships.
- Event Coordination: Helped organize and manage marketing events, trade shows, and promotional activities.
- Administrative Tasks: Handled various administrative duties, such as scheduling meetings, preparing reports, and maintaining marketing materials.
- Collaboration: Worked closely with other departments to ensure alignment on marketing initiatives and goals.
- Content Creation: Assisted in creating content for marketing materials, including brochures, social media posts, and email newsletters.
Insurance Sales Agent
Texas Farm Bureau Insurance
02.2019 - 06.2020
- Client Acquisition: Generated new business through networking, referrals, and lead generation.
- Policy Sales: Matched clients with appropriate auto, home, life, and health insurance products.
- Customer Service: Addressed client inquiries, resolved issues, and provided ongoing support.
- Needs Assessment: Evaluated clients' insurance needs and recommended suitable coverage.
- Policy Management: Assisted with policy renewals, modifications, and claims.
- Relationship Building: Maintained strong client relationships for repeat business and referrals.
- Sales Targets: Met and exceeded sales goals through effective strategies.
- Compliance: Adhered to company policies and industry regulations.
- Market Research: Stayed informed about industry trends and competitor offerings.
Trade Show Sales Representative
Stetson
12.2015 - 12.2017
- Sales Engagement: Promoted and sold Stetson products to attendees at the National Finals Rodeo.
- Product Demonstrations: Showcased Stetson boots and apparel through demonstrations.
- Inventory Management: Monitored and restocked inventory during the trade show.
- Brand Promotion: Enhanced Stetson's brand visibility through excellent customer service.
- Booth Setup: Assisted in setting up and maintaining the trade show booth.
- Market Research: Collected customer feedback on products.
- Team Collaboration: Worked with the sales team to meet sales targets.
Trade Show Sales Representative
Double J Saddlery
12.2013 - 12.2014
- Sales Engagement: Promoted and sold Double J Saddlery products to attendees at the National Finals Rodeo.
- Product Demonstrations: Showcased saddlery and related products through demonstrations.
- Inventory Management: Monitored and restocked inventory during the trade show.
- Brand Promotion: Enhanced Double J Saddlery's brand visibility through excellent customer service.
- Booth Setup: Assisted in setting up and maintaining the trade show booth.
- Market Research: Collected customer feedback on products.
- Team Collaboration: Worked with the sales team to meet sales targets.
Education
Bachelor of Arts - Mass Communications
Sam Houston State University
Huntsville, TX12.2018
Cosmetology
Ranger
Stephenville, TX12.2014
Skills
- Marketing Expertise
- Project Management
- Production Planning
- Cross-Functional Collaboration
- Organizational Skills
- Customer Engagement
- Content Creation
- Team Leadership
Timeline
Founder
AXA Cosmetics
11.2023 - Current
Media Manager
The Run For A Million
08.2023 - 06.2024
Production Manager
Bullfighters Only
06.2021 - Current
Sales and Marketing Assistant
Hooey
06.2020 - 06.2021
Insurance Sales Agent
Texas Farm Bureau Insurance
02.2019 - 06.2020
Trade Show Sales Representative
Stetson
12.2015 - 12.2017
Trade Show Sales Representative
Double J Saddlery
12.2013 - 12.2014
Founder
Airbrush by Avery
01.2011 - Current
Bachelor of Arts - Mass Communications
Sam Houston State University
Cosmetology
Ranger