Overview
Work History
Education
Skills
Timeline
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Shea Henderson

Clemson,SC

Overview

4
4
years of professional experience

Work History

Marketing Intern

Marlo Beauty Supply
Detroit, MI
06.2023 - Current
  • Increased company's Instagram "Accounts Reached" by 47.7% at over 107K accounts.
  • Created and set up two separate ads, with an ad budget of $2 a day, to build brand awareness with 76,928 and 89,957 impressions alike.
  • Collaborate with a team of 2 on website administration to optimize product categorization and enhance user experience for customers.
  • Compile, analyze, and present monthly email marketing and Flipping Book statistics to inform data-driven marketing strategies.
  • Researched and presented on competitor marketing and digital content to the entire company.
  • Helped facilitate and creatively direct the launch of two new OPI product lines with a team of 4.
  • Edit, sort, and post video content to be used for social media.

Social Media Brand Marketing Intern

BNP Media
Troy, MI
05.2022 - 08.2022
  • Doubled engagement rate through creating a new social media strategy.
  • Generated over 5,000 leads to website sign up page.
  • Tripled impressions and reach on Instagram.
  • Created a social media brand strategy for Prepared Foods magazine and presented to the company of 25 employees.

Floral Assistant

Olive's Bloombox
Ferndale, MI
06.2020 - 08.2021
  • Headed a large scale presentation for Beaumont Hospital to gain approval for new store space.
  • Designed and ordered company apparel with a budget of $4000.
  • Created visual graphics and brand messaging elements to promote via Instagram and TikTok.

Social/Engagement Chair

YPO
Clemson, SC
12.2023 - Current
  • Provide social media content generation.
  • Crafted and designed gift bags for a weekend event accommodating 45 participants, while effectively managing a budget of $2250.
  • Collaborated with a team of 4 to coordinate a 45-person event by facilitating activity planning, arranging hotel accommodations, and communicating with event locations in Charleston.
  • Produced comprehensive marketing materials for the weekend event.

Education

Bachelor of Science - Marketing

Clemson University - Honors College
Clemson, SC
05.2024

Skills

  • Knowledgeable in Excel, Adobe Premiere Pro, Final Cut Pro, Klayvio, Canva, Microsoft Office, and Flipping Book
  • Social media content generation
  • Social media campaign creation and monitoring
  • Graphic and Media Design

Timeline

Social/Engagement Chair

YPO
12.2023 - Current

Marketing Intern

Marlo Beauty Supply
06.2023 - Current

Social Media Brand Marketing Intern

BNP Media
05.2022 - 08.2022

Floral Assistant

Olive's Bloombox
06.2020 - 08.2021

Bachelor of Science - Marketing

Clemson University - Honors College

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Shea Henderson