Avery Mars
New York
Summary
Dynamic undergraduate student specializing in Public Relations and Strategic Communication, with a proven track record in communications and content creation. A dedicated member of the 13-time National and 2-time World Champion DI Hofstra University Dance Team, exemplifying teamwork and leadership skills. Strong work ethic, growth mindset, and positive attitude drive eagerness to leverage expertise in supporting impactful PR campaigns and enhancing brand visibility. Committed to delivering results through innovative strategies, effective communication, and a collaborative approach in fast-paced environments.
Experienced with customer service and teamwork essential for success. Utilizes effective communication and multitasking to maintain high service standards. Knowledge of operational procedures and commitment to collaborative work environments.
Overview
2
2
years of professional experience
Work History
Content Crew
Universal Dance Association
05.2025 - Current
- Involved in live takeovers during a workday
- Using CapCut to edit and post videos
- TikTok ideas and content creation to Varsity Spirit (282.2k Followers)
Social Media Manager
Hofstra University Dance Team
05.2024 - Current
- Design and develop graphics and reels for feed posts to boost following
- Instagram: Gained 4.2 Thousand Followers | TikTok: Gained 2.1 Thousand Followers
- Curated and scheduled content across multiple platforms, increasing follower interaction rates.
- Developed and executed social media strategies to enhance team visibility and engagement.
- Instagram: 27.5% growth
- TikTok: 14.3% growth
- Summer 2024- Present
Dance Instructor
Universal Dance Association
01.2024 - Current
- Instructing middle and high school dance teams
- Providing high energy, motivation, and inspiration to dancers
- Teaching routines, game day material, personal attention, and team building
- Assisted in setup and breakdown of dance camps, maintaining organization and efficiency.
Education
Bachelor of Arts - Public Relations and Strategic Communication with minors in Rhetoric and Public Advocacy, and Mass Media Studies
Hofstra University
Hempstead, NY05.2026
Skills
- Proficient in Canva
- Proficient in CapCut
- Social media management
- Experienced with Adobe Express tools
- Image editing expertise
- Cision platform experience
Timeline
Content Crew
Universal Dance Association
05.2025 - Current
Social Media Manager
Hofstra University Dance Team
05.2024 - Current
Dance Instructor
Universal Dance Association
01.2024 - Current
Bachelor of Arts - Public Relations and Strategic Communication with minors in Rhetoric and Public Advocacy, and Mass Media Studies
Hofstra University
The Hofspys 2025: Team Pride Award
Voted by my team that I had the most heart & Pride for the Hofstra University Dance Team