Avery Powers
Summary
Senior Content Manager with extensive experience in reporting, team leadership, copyediting and copywriting, content creation and client communication. Local comedian with connections in the local arts community and an insatiable interest in culture across the U.S.
Overview
8
8
years of professional experience
Work History
Senior Content Manager and Digital Copy Editor
ACBJ
01.2024 - Current
- Managed and published 440+ business-related articles in 2025 on or ahead of SLA schedule.
- Crafted engaging headlines and edited articles to maximize reader engagement, which has helped the team exceed financial goals nearly every quarter since 2024.
- Wrote concise teaser articles for studio-created podcasts and videos.
- Trained junior team members on industry best practices.
Marketing Engagement Specialist
The Good Book Company
01.2021 - 01.2024
- Wrote and edited dozens of articles for the company's blog, boosting customer engagement.
- Managed marketing strategies for 18 books, coordinating with international authors weekly to align promotional efforts.
- Oversaw and substantially grew the company's international social media accounts, nearly doubling Instagram followers in two years.
- Created discussion guides, worksheets and other creative elements for 7+ books to support reader engagement and comprehension.
Editorial Intern and Contributing Writer
Up & Coming Weekly
01.2018 - 12.2020
- Organized and conducted 25 interviews and wrote 25 articles for Women's View Magazine and Up & Coming Weekly, which has a weekly readership of 26K at over 500 locations. Samples available in portfolio.
- Fact-checked and edited 100+ articles for clarity and grammar.
- Managed social media accounts for Women's View, increasing audience interaction and expanding online presence.
Education
B.A. - English
Liberty University
Virginia12-2020
Skills
- Copywriting
- Content editing
- Reporting
- SEO best practices
- Content compliance
- Email marketing testing
- Digital marketing
- Marketing analytics
- Project management
- User experience
- Team collaboration
- Style guides
Timeline
Senior Content Manager and Digital Copy Editor
ACBJ
01.2024 - Current
Marketing Engagement Specialist
The Good Book Company
01.2021 - 01.2024
Editorial Intern and Contributing Writer
Up & Coming Weekly
01.2018 - 12.2020
B.A. - English
Liberty University