Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Hobbies and Interests
Disclaimer
Timeline
Generic
Avi Rathi

Avi Rathi

New York,USA

Summary

Director with a proven track record in managing operations and technical teams, I have driven revenue growth by implementing innovative Ad strategies on various ad formats. My expertise in RTB Technology and data analytics, coupled with a strong capability in team leadership, has been pivotal in optimizing multi-million-dollar budgets and enhancing client satisfaction.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Director, Digital Ad Ops, Implementation & Technical Application

New York, USA
02.2022 - Current
  • Lead and manage Operations team responsible for handling annual revenue of $500 million, ensuring effective execution of operational processes and strategies
  • Spearheaded the management and growth of Native Ad format, implementing innovative strategies to enhance performance and drive revenue
  • Manage and optimize data center utilization to ensure efficient resource allocation and maximize operational efficiency
  • Develop and execute operations strategy for the US region, aligning with organizational objectives and market demands to drive business growth
  • Collaborate closely with cross-functional teams to deliver results, achieve account goals, and enhance platform functionality, while also escalating critical issues to appropriate stakeholders
  • Work closely with the product team for product development and improvement, providing valuable insights and feedback to drive continuous innovation.

Associate Director, Digital Ad Ops, Implementation & Technical Application

New York, USA
08.2019 - 02.2022
  • Managing Operations team for day-to-day operations
  • Using complex data sets to track performance results and trends as well as to identify anomalies and their root causes
  • Execute operations strategy for the US region
  • Managing Deployment of PubMatic product on publisher setup
  • Escalate critical issues to appropriate authorities
  • Oversee the deployment of PubMatic products on publisher setups, ensuring seamless integration and customer satisfaction.

Sr Manager Digital Ad Ops, Implementation & Technical Application

PubMatic
New York, NY
09.2017 - 08.2019
  • Promulgating PubMatic’s Advance Reporting Tool “Analytics” and other products to Publishers for its ensured adoption in the market
  • Implement PubMatic product on publisher setup
  • Leading publisher launch and technical integrations.

Customer Success Operation Manager

New York, USA
05.2016 - 08.2017
  • Handling day-to-day operations, optimization, and performance
  • Training clients on PubMatic’s Publisher User Interface, collecting feedback to ensure growth and customer satisfaction
  • Managing client relationships throughout the entire product life cycle.

Publisher Operations Account Manager

New York, USA
04.2011 - 03.2013
  • Traffic campaigns and creatives
  • Optimizing Ad networks
  • Generate and interpret reporting that yield competitive insights for clients and partner
  • Creating Media kit for Client’s allocated inventory PubMatic
  • Keeping multiple support systems updated (e.g
  • Salesforce, JIRA etc).

Process Developer: GE Aviation

Hyderabad, India
12.2008 - 03.2011
  • Involved in developing reports like monthly presentations and data analysis for clients
  • Worked on a project for Six Sigma Lean
  • E-Board Entry and Reporting
  • This was the project where the blue-collar process of entering data was automated resulting in Business Impact of $16,000 monthly
  • As the process was automated the reporting process was much faster and accurate.

Technical Analyst: GE Aviation

Hyderabad, India
06.2007 - 12.2008
  • Troubleshooting internal applications of GE Aviation and its sub-businesses
  • Understanding the importance of issue and applying the required priority and severity before dispatching it to the team.

Account Manager & SME - Publisher Operations

Pune, India
  • PMP (Private Marketplace) - Presenting opportunities, facilitating negotiation and monitoring performance
  • Strategy planning and implementation to achieve publisher goal
  • Optimizing Publisher pool at PubMatic Platform level
  • Working on process documentation.

Education

MBA - Management - Minor International Business

Western International University USA
01.2010

BCA - Computer Application

Pt. Ravi Shankar Shukla University Raipur, India
01.2006

Higher Secondary - Commerce Stream

CBSE Board - Ambuja Vidya Peeth - Raipur India
01.2003

Skills

  • RTB Technology
  • Private Market Place strategies
  • Auction Dynamics & Ad Serving Logic
  • Header Bidding
  • Video and banner Ad serving across all screens
  • Client Relations
  • Business Storytelling
  • Inventory Quality & Ad Quality
  • Understanding of HTML and XML
  • Problem Solving
  • Use and understanding of Ad Servers, SSP and DSP
  • Data Analytics
  • Performance assessment & optimization
  • Project Management
  • Business Planning
  • Team Management
  • Cross-functional team leadership

Certification

  • Harvard Business School - Manage Mentor training focused on: Marketing strategy, Leading and Motivating, Crisis Management, Business Plan Development
  • LEAN Certified - LEAN Trained and Certified at Genpact
  • NIIT Kolkata - Web application development at NIIT, Kolkata

Personal Information

Date of Birth: 04/22/84

Hobbies and Interests

Cricket, Chess, Music and traveling.

Disclaimer

I hereby declare that all the above information is true & best of my knowledge.

Timeline

Director, Digital Ad Ops, Implementation & Technical Application

02.2022 - Current

Associate Director, Digital Ad Ops, Implementation & Technical Application

08.2019 - 02.2022

Sr Manager Digital Ad Ops, Implementation & Technical Application

PubMatic
09.2017 - 08.2019

Customer Success Operation Manager

05.2016 - 08.2017

Publisher Operations Account Manager

04.2011 - 03.2013

Process Developer: GE Aviation

12.2008 - 03.2011

Technical Analyst: GE Aviation

06.2007 - 12.2008

Account Manager & SME - Publisher Operations

MBA - Management - Minor International Business

Western International University USA

BCA - Computer Application

Pt. Ravi Shankar Shukla University Raipur, India

Higher Secondary - Commerce Stream

CBSE Board - Ambuja Vidya Peeth - Raipur India

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Avi Rathi