Avian Rossum
Braselton,GA
Summary
I am a motivated professional who applies my education in the workplace. I have excellent organizational, planning and communication skills with a passion for positively impacting customer bottom-lines with creative and engaging marketing. I am trained in social media management, audience engagement and marketing campaign development.
Overview
1
1
year of professional experience
Work History
Marketing Intern
University of North Carolina at Chapel Hill
Chapel Hill, NC
08.2023 - 05.2024
- Monitored online conversations related to brand and product mentions.
- Conducted customer surveys to gather feedback about products and services.
- Collaborated with designers on creating visuals for campaigns.
- Compiled data on customer demographics, preferences, needs, and buying habits.
- Conducted market research to identify target markets and develop effective campaigns.
- Prepared presentations summarizing research findings.
- Generated weekly reports on progress of marketing initiatives.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
Digital Marketing Intern
The Global Tech Experience
06.2023 - 07.2023
- Maintained a calendar of upcoming events related to client's business goals.
- Created graphic elements for digital campaigns, such as logos and banners.
- Conducted market research to identify trends, customer needs, and competitor activities.
- Tracked progress of campaigns with Google Analytics and Adobe Creative Suite, and suggested strategies to improve effectiveness of campaigns.
- Developed content for websites, blogs, and social media platforms to increase brand awareness.
- Managed social media accounts, creating engaging posts and monitoring user interactions.
Education
Bachelor of Arts - New Media Studies
University of North Carolina in Chapel Hill
Chapel Hill, NC05-2024
Skills
- Content Creation
- Client Engagement
- Microsoft Excel and PowerPoint
- Search Engine Optimization
- Market research, forecasting, and analysis
- Campaign Development
- Editing and proofreading
- Digital advertising
- Social Media Marketing
- Developing campaigns
Timeline
Marketing Intern
University of North Carolina at Chapel Hill
08.2023 - 05.2024
Digital Marketing Intern
The Global Tech Experience
06.2023 - 07.2023
Bachelor of Arts - New Media Studies
University of North Carolina in Chapel Hill