AVID IZADPANAH
New York,NY
Summary
Dynamic Marketing Strategist with over six years of experience in developing and executing marketing strategies that drive sales growth and enhance brand visibility. Demonstrated success in conducting market research, managing teams, and training staff on new technologies to improve operational efficiency. Proven expertise in delivering impactful marketing campaigns and educational leadership, along with a strong background in vendor contracts and member services management. Currently pursuing a Doctorate in Executive Marketing while leveraging an MBA from St. John's University to contribute effectively to collaborative marketing initiatives.
Overview
25
25
years of professional experience
Work History
Senior Adjunct Lecturer in Marketing
St Francis College
Brooklyn, NY
01.2022 - Current
- Structured, designed, and instructed undergraduate and graduate Brand Marketing and Marketing courses for Managers
- Blended marketing theory and practice to provide perspective on the brand management function and provide perspective on the brand management and Marketing Management theory and function
- Reported results of over 10 quantitative and qualitative student market research projects annually
- Managed, designed, and implemented syllabi for some marketing courses
- Generated 15% of grade improvements by students having these courses
- Exceeded budgeted member service revenue by 20%
- Led and managed teams of undergrad and grad students toward their marketing goals
- Attained more than 20 initial registrations for a new series of 6 practice management educational webinars
Sales and Marketing Specialist
Milrose Consultants
New York, NY
01.2022 - 01.2023
- Directed market research efforts and executed analyses
- Spearheaded agenda and led customer advisory board meetings
- Assisted in the project of saving the company $2M in annual costs by moving software applications from an external third-party platform to an internal platform
- Increased growth of new sales by 10% by teaming with editorial group and expanding financial advisory products
- Updated, managed, and generated corporate's RFPs library
- Reported and generated lists of over 1000 potential clients via Salesforce for the Sales department
- Generated over 300 RFPs with exceptional speed and accuracy
- Moved 400 customers to the latest generation of online research platform
- Directed email campaign with 17% response rate and 25% conversion rate for new product
Global Marketing Consultant
Glen Raven, Sunbrella Fabrics
Remote
01.2021 - 01.2022
- Developed and organized international sales and marketing event Calendar, with constant updating
- Created Sales & Marketing FY international budget planning for the international team
- Succeeded in increasing sales opportunities by 12% within the international market sales after the Covid stagnancy
- Collaborated with Marketing agency in the project of added customer relationships worth $500K in revenue
- Incorporated and resulted in 16 global projects (campaigns, surveys, research, events, and data analysis)
- Implemented the FY international budget planning for the international team
- Conducted market research for prospective marketing opportunities, recognized and increased 7 new potential clients
- Planned upcoming tradeshow, trade activation, and media for international sales reps
- Tracked sales data, maintained promotional materials inventory, planned weekly meetings with Sales associates and trade shows maintains databases, and prepares reports
- Supported and assisted the international sales team by providing sales data, market trends, and market forecast
Wholesale Marketing Assistant
Giorgio Armani Group
New York, NY
01.2017 - 01.2018
- Produced and established long-term strategic plans with tactical measures for the company
- Succeeded in creating a long-term wholesale marketing roadmap for the next year for the company
- Investigated and analyzed stock to sales and market competitors
- Administered, supervised and reported brand sales in New York locations stores
- Proposed a new strategic marketing and sales plan based on competitors' sales and successes
Wholesale Market & Visual Merchandising Intern
MaxMara Co.
New York, NY
01.2016 - 01.2017
- Analyzed and properly proceeded with product returns, assisted clients in finding replacement merchandise
- Trained and developed new sales team associates in product knowledge, selling technology training (company's software) and company's procedure
- Cooperated alongside the retail representatives to boost sales by enhancing product presentation and advertising collateral
- Defined and directed in-store visual direction for product display, developed planogram, and identified optimal floor placement, resulting in an almost 10% increase in sales
- Supervised and reorganized all the stores and department stores to ensure the brand visual image alignment
Architect, Interior Architect, Project Manager
Boushehri Co.
Tehran, Iran
01.2000 - 01.2014
- Chief designer and directed 3 high-profile hospital expansion projects with budget of $43 M, monitoring all project phases and ensuring timely delivery
- Succeeded in project delivery earlier than its deadline for its major opening by Iran's Health Minister
- Led successful negotiation on the agreement, aligning with clients' needs and firm capabilities
- Orchestrated a team of 55 contractors and engineers in the construction sites of two leading newly built hospitals
- Facilitated team and client weekly meetings, effectively communicating complex design concepts, the latest technology and materials, and project updates
- Contributed to the successful completion of 5 series of mid-size healthcare projects totaling $62M in revenue
- Improved project scheduling efficiencies by 15% by adopting a construction site software
- Designed and managed some residential and mainly healthcare architectural projects, ensuring adherence to building codes and regulations
Marketing Strategist Intern
Timberwind Capital Partners
New York, NY
01.2020
- Produced and established long-term strategic plans with tactical measures for the company
- Succeeded in creating a framework for the company indicating KPIs for efficient market forecast and competitors
- Reorganized and enhanced the company's mentorship program
- Supervised the training process of other interns
Education
ABD Doctorate in Business Administration - Marketing
Pace University
01.2025
Master of Business Administration -
St John's University
Master of Professional Studies - Fashion Merchandising & Management
LIM College
Bachelor & Master of Architecture -
Azad University of Tehran
Skills
- Project Management
- Marketing strategy and planning
- Global Brand Promotion
- Digital Marketing Strategy
- Brand Strategy Development
- Marketing Management
- Digital Commerce Expertise
- Consumer Insights
- Cross-Functional Team Collaboration
- Strategic Marketing Consultation
- CRM Software Proficiency
- B2B Marketing Expertise
Websites
Timeline
Senior Adjunct Lecturer in Marketing
St Francis College
01.2022 - Current
Sales and Marketing Specialist
Milrose Consultants
01.2022 - 01.2023
Global Marketing Consultant
Glen Raven, Sunbrella Fabrics
01.2021 - 01.2022
Marketing Strategist Intern
Timberwind Capital Partners
01.2020
Wholesale Marketing Assistant
Giorgio Armani Group
01.2017 - 01.2018
Wholesale Market & Visual Merchandising Intern
MaxMara Co.
01.2016 - 01.2017
Architect, Interior Architect, Project Manager
Boushehri Co.
01.2000 - 01.2014
ABD Doctorate in Business Administration - Marketing
Pace University
Master of Business Administration -
St John's University
Master of Professional Studies - Fashion Merchandising & Management
LIM College
Bachelor & Master of Architecture -
Azad University of Tehran
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