Avika Parlecha
Roswell,GA
Summary
Results-driven professional with a wealth of experience in client engagement and acquisition. Demonstrated ability to consistently exceed targets while maintaining strict compliance with company metrics. Skilled in problem-solving and leading by example to drive organizational success. Strong communication and presentation skills enable effective engagement at all levels.
Overview
7
7
years of professional experience
Work History
Spa Manager
Life Time Fitness Inc.
Alpharetta, GA
12.2023 - Current
- Provided exceptional customer service through personal contact with guests before, during and after their visit to the spa.
- Coordinated special events such as bridal showers, corporate wellness retreats and other promotional activities.
- Analyzed financial data to determine areas needing cost reduction or profit improvement.
- Assisted in developing marketing strategies for increasing revenue from existing clients as well as attracting new business.
- Evaluated employee performance on an ongoing basis; provided feedback to enhance productivity levels.
- Developed and implemented spa services policies, procedures and standards.
Account Manager
Discount Waste, Inc.
Peachtree Corners, GA
03.2023 - 10.2023
- Established and nurtured enduring client relationships by providing accurate pricing quotes and crafting customer-centric terms, aligning services with client needs and preferences
- Proactively addressed issues related to accounting, billing, and service delivery, resulting in heightened client satisfaction and loyalty
- Maintained communication with clients and conducted thorough client needs assessments, developed customized solutions, while also educating clients about new product offerings to boost brand engagement and foster a deeper customer connection
- Instrumental in driving growth by enhancing client satisfaction and renewing customer relationships, often through skillful negotiation of product and freight prices to reduce acquisition costs
- Collaborated seamlessly with the sales team to consistently meet or surpass personal quotas, ensuring that marketing and sales efforts aligned for optimum results
- Acted as a key point of contact for clients, providing regular updates and progress reports.
Account Executive
MD Staff
Roswell, GA
02.2022 - 12.2022
- Utilized various marketing channels and Customer Relationship Management (CRM) tools to orchestrate sales initiatives and design marketing strategies aimed at cultivating a robust sales pipeline and elevating profitability
- Expertly qualified leads, fostered meaningful relationships, and executed highly effective sales strategies to convert leads into valued customers
- Conducted monthly account reviews to meticulously monitor and assess customer satisfaction levels and address any concerns or complaints promptly
- Conducted comprehensive evaluations of market conditions and customer preferences
- Additionally, proactively engaged in cold calling, canvassing, and leveraging referrals to continuously expand and strengthen the sales pipeline
- Responded to client inquiries or concerns in a timely and professional manner regarding their accounts.
Tech Acquisition Specialist
The Intersect Group
Atlanta, GA
06.2021 - 02.2022
- Facilitated the referral of candidate resumes to customer account managers, effectively bridging the gap between talent acquisition and client services to ensure seamless candidate evaluation and submission, enhancing customer satisfaction
- Cultivated a profound understanding of the Information Technology industry, staying attuned to industry occupations, market trends, and evolving hiring preferences to inform targeted marketing and recruitment strategies
- Collaborated closely with IT team leaders to proactively forecast hiring needs and align recruitment efforts with departmental goals, driving a more strategic and results-oriented approach to talent acquisition
- Spearheaded the sourcing and selection of applicants for technical positions, applying advanced marketing techniques to attract top talent
- Conducted candidate interviews employing a variety of methods and approaches to assess qualifications effectively
- Worked alongside HR & Account Management team to effectively communicate with candidates throughout the evaluation process.
Content Marketing SEO Writer
HDA MD Staff
Alpharetta, GA
10.2020 - 04.2021
- Created and edited high-quality content, consistently meeting tight deadlines, while adopting an engaging and authentic approach to captivate the target audience
- Leveraged exceptional writing, editing, and proofreading skills to produce error-free content that aligned with the brand's voice and objectives, resulting in increased engagement
- Conducted thorough research into assigned topics, ensuring content was well-informed and addressing the needs and interests of the target audience
- Utilized Google Analytics to track, report, and analyze website analytics, leading to data-driven marketing strategies that improved the user experience
- Performed ongoing keyword discovery, expansion, and optimization to boost organic search footprint and drive relevant site traffic, contributing to increased online visibility.
HR & Marketing Specialist
Primetals Technologies USA LLC
Alpharetta, GA
05.2017 - 12.2018
- Created, maintained, and updated Primetals' first formal performance review program, enhancing employee development and engagement
- Authored an employee manual covering company policies, disciplinary procedures, code of conduct, FMLA policy, and benefits information, ensuring clear communication of vital information to staff
- Administered compensation, benefits, and performance management systems under the direction of the supervisor, contributing to a well-structured HR framework
- Revamped job descriptions across all levels and 25+ categories through shadowing and employee interviews, aligning roles with required skills and enhancing HR processes
- Provided essential 401(k) administration, FMLA and workers' compensation claims processing, and benefits management, ensuring the well-being of employees and compliance with regulations
- Successfully completed payroll processing for 250+ employees, maintaining accuracy and timeliness in salary disbursements
- Maintained a consistent brand identity across all marketing materials, communication channels, while also maintaining the company newsletter
- Conducted market research to identify industry trends, customer needs, and competitive landscapes.
Education
Bachelors of Science - Cognitive Studies (Philosophy & AI Studies)
University of Georgia
Athens, GASkills
- Customer Acquisition
- Employee Coaching
- Staff Management
- Service Marketing
- Interpersonal Skills
- Effective Communication
- Team building
References
Available upon request.
Timeline
Spa Manager
Life Time Fitness Inc.
12.2023 - Current
Account Manager
Discount Waste, Inc.
03.2023 - 10.2023
Account Executive
MD Staff
02.2022 - 12.2022
Tech Acquisition Specialist
The Intersect Group
06.2021 - 02.2022
Content Marketing SEO Writer
HDA MD Staff
10.2020 - 04.2021
HR & Marketing Specialist
Primetals Technologies USA LLC
05.2017 - 12.2018
Bachelors of Science - Cognitive Studies (Philosophy & AI Studies)
University of Georgia