Aviva Feldman
Petaluma
Summary
Resourceful and technically skilled professional with extensive experience in installing POS systems, managing hospitality operations, and driving business development. Highly proficient in implementing and optimizing point-of-sale technologies, adept at troubleshooting technical issues, and providing comprehensive customer support to businesses in the hospitality sector. Demonstrated ability to enhance operational efficiency, elevate customer experiences, and cultivate strong client relationships while effectively leading teams and managing projects.
Overview
11
11
years of professional experience
Work History
Freelance Systems Installer
Self
01.2020 - Current
- Provide custom POS system installation and technical support for restaurants, cafés, and small businesses
- Collaborate with business owners to identify operational needs and tailor POS solutions for optimized efficiency
- Lead software transitions, including migrating from legacy systems to Toast, Square, and Jane for improved usability
- Successfully implemented new Square POS for Stellina Pronto Bakery and Toast POS for Brewster’s Beer Garden
- Manage system troubleshooting, bug resolution, and ongoing maintenance to ensure smooth business operations
Community Resource Center Manager
GOCO Consulting
08.2020 - Current
- Serve as primary contact during PG&E power outages, ensuring community members receive essential resources
- Manage supply distribution, coordinate site logistics, and enforce safety protocols, including COVID-19 procedures
General Manager & Supervisor
Station House Café
10.2013 - Current
- Spearhead daily restaurant operations, optimizing workflow and maintaining high customer service standards
- Drive profit growth, achieving a 20% revenue increase over a three-year period by improving staff efficiency and accountability
- Oversee P&L management, labor cost control, and vendor negotiations, ensuring sustainable cost management
- Implement new procedures to improve operational efficiency, including hiring Vine Solutions restaurant bookkeepers
- Foster a positive and collaborative work environment, significantly reducing employee turnover
Hospitality Systems Specialist
Performance POS
11.2019 - 03.2020
- Provide end-to-end support for POS-related needs, ensuring seamless operations for 150+ restaurant and bar clients
- Implement, configure, and optimize Toast, Square, Brink, Maitre’D, and Jane POS platforms to streamline workflows
- Serve as the primary point of contact for customer support, troubleshooting software and hardware issues to minimize downtime
- Train restaurant staff and managers on POS systems to enhance operational efficiency and customer service quality
- Build and maintain trusted client relationships, supporting business growth through technology-driven solutions
Education
Management Training -
Chili’s Grill & Bar
Bachelor of Science - Hospitality Management
Florida International University
Miami, FL12-1997
Skills
- POS Systems Installation & Troubleshooting
- Hospitality & Business Operations
- Customer Success & Technical Support
- Vendor & Stakeholder Engagement
- Process Optimization & Data Analysis
- Team Leadership & Training
- Revenue Growth & Cost Reduction
- Office & Resource Management
- POS Systems: Toast, Square, Brink, Maitre'D
- Office Management Systems: Jane
- Software & Tools: Microsoft Office Suite, Google Suites
- Software & Tools: Scheduling & Inventory Management Systems
- Staff leadership
- Interdepartmental collaboration
- Operations management
Timeline
Community Resource Center Manager
GOCO Consulting
08.2020 - Current
Freelance Systems Installer
Self
01.2020 - Current
Hospitality Systems Specialist
Performance POS
11.2019 - 03.2020
General Manager & Supervisor
Station House Café
10.2013 - Current
Management Training -
Chili’s Grill & Bar
Bachelor of Science - Hospitality Management
Florida International University