Avneet Bassi
San Mateo,CA
Summary
Accomplished Email Marketing Campaign Associate with a proven track record at QuinStreet, enhancing revenue by over $160k through expert campaign optimization and data analysis. Demonstrated expertise in A/B testing and marketing automation, resulting in doubled engagement rates via strategic customer segmentation and personalization. Proven analytical skills drive impactful marketing solutions that align with business goals.
Overview
6
6
years of professional experience
Work History
Email Marketing Campaign Associate
QuinStreet
01.2022 - Current
- Developed and executed multi-channel email campaigns, focusing on segmentation, personalization, and lifecycle stage targeting, resulting in a generating more than $160k in incremental revenue
- Planned and launched targeted campaigns for customer acquisition, retention, and re-engagement, using data insights to tailor messages for diverse audience segments
- Conducted regular A/B testing of subject lines, content, send times, and design elements, optimizing for improved open rates, click-through rates, and overall engagement
- Analyzed campaign performance data and KPIs, generating actionable insights to adjust strategies and improve ROI
- Managed third-party email campaigns and coordinated closely with account managers and clients to ensure brand alignment and timely deliverables
- Performed in-depth analysis of bounce rates, spam complaints, and other email metrics, leading to a reduction in unsubscribe rates and improved deliverability
- Built and maintained automated email workflows for welcome series, product recommendations, and transactional emails to enhance customer experience and retention
- Led forecasting and budget tracking for email marketing, analyzing monthly projections against actual performance and providing insights for budget optimization
- Conducted competitive research to benchmark email strategies, staying informed of industry trends and best practices to refine internal email tactics
Marketing and Communications Senior Associate
HIP Housing
10.2019 - 12.2022
- Streamlined lifecycle marketing efforts, implementing KPIs to monitor campaign performance and providing insights to optimize future initiatives
- Managed a $300,000 annual marketing budget, overseeing email, social media, and website strategies to maximize impact
- Created and managed content for newsletters, social media, and donor emails, resulting in a 2x increase in engagement
- Led vendor coordination for creative assets and ensured brand consistency across digital and print channels
- Coordinated with vendors and consultants for graphic design, printing, marketing products, content, and videography
- Designed postcard mailers, billboards, newspaper, and radio ads, resulting in a 50% increase in website views in 1 year
- Developed messaging for social media and emails to donors and supporters, resulting in doubled social media engagement
Community Outreach Coordinator
HIP Housing
10.2019 - 12.2022
Administrative Assistant
12.2018 - 05.2019
Associate
Iconic Strategies Inc.
08.2018 - 11.2018
Education
Bachelor of Arts - Government/Journalism
Sacramento State University
CASkills
- Email Campaign Management
- Campaign Optimization and A/B Testing
- Customer Segmentation and Personalization
- Data Analysis & KPI Tracking Brand
- Marketing Automation and ESP Management
- Cross-Functional Collaboration
Technical Skills
- Marketing Platforms: Acoustic, Constant Contact, Eloqua, ExactTarget, HubSpot, MailChimp
- Analytics & Design Tools: Adobe Spark, Canva, Tableau, HTML, InDesign, Microsoft Office Suite, NationBuilder, RaisersEdge, WordPress
Timeline
Email Marketing Campaign Associate
QuinStreet
01.2022 - Current
Marketing and Communications Senior Associate
HIP Housing
10.2019 - 12.2022
Community Outreach Coordinator
HIP Housing
10.2019 - 12.2022
Administrative Assistant
12.2018 - 05.2019
Associate
Iconic Strategies Inc.
08.2018 - 11.2018
Bachelor of Arts - Government/Journalism
Sacramento State University
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