Avonda Urben
Rapidan,VA
Summary
Accomplished marketing executive with over 20 years of leadership in global cosmetics, beauty, and consumer brands. Expertise in brand building, new product development, business development, licensing, and strategic marketing. Proven record of driving multimillion-dollar revenue growth, revitalizing brands, and launching innovative products in highly competitive markets. Experienced founder and consultant with extensive background in domestic and international markets.
Overview
41
41
years of professional experience
Work History
Founder & CEO
Perfect V Enterprises, Inc.
06.2017 - Current
- Founded and lead a clean beauty intimate skincare company, The Perfect V.
- Developed VANICURE regimen and scaled products into global beauty markets.
- Oversaw brand strategy, operations, marketing, and international distribution.
Owner / Marketing Consultant
Adnova Marketing
06.2004 - Current
- Provide strategic business planning, branding, PR strategy, repositioning of brands, and new product development for consumer and beauty companies.
- Create and execute innovative marketing strategies to drive growth.
VP – Marketing & Licensing
Iconix Brand Group
01.2002 - 01.2004
- Member of executive team responsible for Candie’s brand repositioning under Iconix Brand Group.
- Set new strategic direction that expanded brand portfolio and retail partnerships.
VP – Marketing & Sales
7thonline
01.2000 - 01.2001
- Developed B-to-B assortment planning solutions for over 30 fashion vendors and retailers.
- Managed key retailer relationships and participated in $6M roadshow fundraising.
VP – Marketing
Bestselections.com (acquired by LVMH/Eluxury)
01.1999 - 01.2000
- Key management team member of startup luxury e-commerce site with 300+ boutiques worldwide.
- Helped lead company through successful acquisition by LVMH.
VP – Marketing Global Cosmetics
L’Oréal
01.1997 - 01.1999
- Revitalized $350M brand to $450M with a complete overhaul.
- Directed launch of 14 new products, innovative campaigns, and futuristic merchandising.
VP – Marketing
Cosmar (division of Renaissance Cosmetics)
01.1995 - 01.1997
- Drove sales growth from $60M to $100M in two years.
- Created $30M teen brand 'Nail Fetish' and led marketing for new acquisitions.
Director, Marketing – Almay Cosmetics & Skincare
Revlon
01.1993 - 01.1995
- Directed brand strategies for Almay, leading to expanded skincare and cosmetics portfolio.
Manager, New Business Development
National Basketball Association
01.1990 - 01.1992
- Created and executed new sponsorship and partnership initiatives.
Manager, Cosmetics
Revlon
01.1985 - 01.1989
- Managed brand marketing initiatives and contributed to product development and launches.
Education
Bachelor of Science - Marketing
New York University
New York, NY05-1990
Skills
- Global Marketing Strategy, Brand Development & Positioning, Product Innovation & Launches, Licensing & Partnerships, E-commerce & Retail Expansion, Business Development, Leadership & Team Management, Strategic Planning
Timeline
Founder & CEO
Perfect V Enterprises, Inc.
06.2017 - Current
Owner / Marketing Consultant
Adnova Marketing
06.2004 - Current
VP – Marketing & Licensing
Iconix Brand Group
01.2002 - 01.2004
VP – Marketing & Sales
7thonline
01.2000 - 01.2001
VP – Marketing
Bestselections.com (acquired by LVMH/Eluxury)
01.1999 - 01.2000
VP – Marketing Global Cosmetics
L’Oréal
01.1997 - 01.1999
VP – Marketing
Cosmar (division of Renaissance Cosmetics)
01.1995 - 01.1997
Director, Marketing – Almay Cosmetics & Skincare
Revlon
01.1993 - 01.1995
Manager, New Business Development
National Basketball Association
01.1990 - 01.1992
Manager, Cosmetics
Revlon
01.1985 - 01.1989
Bachelor of Science - Marketing
New York University