Avonlea Ruiz
San Francisco,CA
Summary
Creative and results-driven social media manager and short-form content creator experienced in developing social media strategies, producing end-to-end mobile-first content, and managing online communities and brand reputation. Skilled in video production, editing, branded graphic design, audience engagement, analytics, and brand awareness growth. Personal creator with 24K+ TikTok followers, 1.7M total likes, and multiple videos exceeding one million views. Known for strategic thinking, creativity, exceptional customer service, and a highly organized, detail-oriented approach to strengthening brands’ online presence.
Overview
6
6
years of professional experience
Work History
On-Camera Talent / Commercial
Bankston Talent Agency
Dallas, Texas
01.2025 - Current
- Commercial talent: SeaWorld Shark Encounter; Yogurtland 20th Anniversary, Color Factory, Etc.
- Lead, Born 2B Free — Eve | Stone Elegance Media
- Walmart One Pay commercial and modeling
- Various commercial and film credits
Social Media Manager
Mike’s Carwash Express
, Louisiana
09.2024 - Current
- Manage social media content and promotions for a multi-location carwash business, from planning and iPhone filming to editing, graphic design, caption writing, and publishing.
- Create short-form videos and branded posts designed to increase awareness, engagement, and customer visits.
- Manage daily community engagement across Instagram and Facebook, responding to comments, direct messages, and customer inquiries with a consistent brand voice.
- Monitor Google Business reviews across individual location profiles and coordinate with location managers to follow up on negative feedback and customer concerns.
- Track performance and apply insights to future content; early results included a 413% month-over-month increase in Reel and post views and one Reel reaching 36K views.
Content Creator
TikTok & Instagram
05.2020 - Current
- Build a personal TikTok audience of 24K+ followers and 1.7M total likes through personality-driven short-form video.
- Created a TikTok with 1.5M views and three additional videos exceeding one million views.
- Develop, film, and edit creator-led videos tailored to platform trends, audience interests, and a recognizable personal style.
- Created short-form videos for TikTok and Instagram Reels
- Monitored trends to shape timely post concepts
- Planned, produced and edited video projects to maximize engagement.
- Researched topics related to the brand's industry to develop original content ideas.
- Managed multiple projects while meeting tight deadlines.
Administrative Assistant
Life Christian Academy
Sulphur, Louisiana
09.2024 - 12.2024
- Supported daily office operations through scheduling, filing, customer assistance, and document preparation.
- Maintained task lists and timelines while managing details and deadlines across multiple responsibilities.
Education
MCNEESE STATE UNIVERSITY - Mass Communication & Journalism
MCNEESE STATE UNIVERSITY
SULPHUR HIGH SCHOOL — High School Diploma -
SULPHUR HIGH SCHOOL
SulphurYONSEI UNIVERSITY — Semester Abroad - Korean Language & Culture
YONSEI UNIVERSITY
Seoul, South KoreaVICTORY BIBLE COLLEGE -
VICTORY BIBLE COLLEGE
Skills
- IPhone videography
- Video editing
- Graphic design
- Content planning
- Social media management
- Community engagement
- Audience growth
- Performance analytics
- Google review management
- Online reputation management
- Exceptional customer service
- Customer relations
- Professional written communication
- Brand voice
- CapCut
- Canva
- IPhone photo/video
- On-camera talent
- Acting
- Modeling
- Sports knowledge
- Attention to detail
- Excellent multitasking
- Effective organization
- Content scheduling
- Team collaboration
- Customer focus
- Sales techniques
Languages
- Korean, Intermediate
- Spanish, Intermediate
Skills
Short-form video, iPhone videography, Video editing, Graphic design, Caption writing, Content planning, Social media management, Community engagement, Audience growth, Performance analytics, Google review management, Online reputation management, Exceptional customer service, Customer relations, Professional written communication, Brand voice, CapCut, Canva, iPhone photo/video, On-camera talent, Acting, Modeling, Soccer, Volleyball, Golf
Timeline
On-Camera Talent / Commercial
Bankston Talent Agency
01.2025 - Current
Social Media Manager
Mike’s Carwash Express
09.2024 - Current
Administrative Assistant
Life Christian Academy
09.2024 - 12.2024
Content Creator
TikTok & Instagram
05.2020 - Current
MCNEESE STATE UNIVERSITY - Mass Communication & Journalism
MCNEESE STATE UNIVERSITY
SULPHUR HIGH SCHOOL — High School Diploma -
SULPHUR HIGH SCHOOL
YONSEI UNIVERSITY — Semester Abroad - Korean Language & Culture
YONSEI UNIVERSITY
VICTORY BIBLE COLLEGE -
VICTORY BIBLE COLLEGE