Summary
Overview
Work History
Education
Skills
Timeline
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Alexander Wayman

Chicago,IL

Summary

Trusted, efficient, and empathetic enablement leader with over a decade of experience cultivating relationships, managing complex programs, presenting with passion, and delivering quantified impact.

Overview

12
12
years of professional experience

Work History

Director of Revenue Enablement

G2
10.2020 - 06.2023
  • Led G2’s global Revenue Enablement team across AMER, EMEA, and APAC to increase efficiency via developing the team’s talent, resources, and communications
  • Defined G2 revenue team's 26 competencies, customized for segment and region, and quantified for assessment
  • Reduced average time-to-productivity to 105 days from 180-360 for revenue new hires, beating the industry average of 120
  • Crafted unique and automated new hire onboarding paths for 8 different roles leveraging on-demand LMS learning, manager assessment, and live training that scaled with asynchronous hiring across G2’s 3 regions
  • Established a single source of truth for G2’s expanding and evolving products and integrations by launching Lessonly learning management system (100% usage) and Highspot content management system (87% recurring usage; 96% of all content accessed and used)
  • Consolidated ongoing education into one place by creating an internal GTM newsletter used by ~70% of the 400 member revenue org.
  • Created a GTM calendar that resulted in 1.7x increase in keyword usage on calls after training attendance and putting all GTM enablement in reps’ hands 2 weeks prior to any launch
  • Developed a custom G2 sales process in collaboration with sales leadership
  • Expanded the enablement team’s reach by securing funding for 2 program management roles, and ramping internal and external SMEs into impactful leaders in just 3 months
  • Worked in close collaboration with employee success, product marketing, revenue operations, and sales leadership to build G2’s first fully-resourced training and enablement team with 5 core focuses: new hire onboarding, GTM enablement, ongoing education, leader development, and partner enablement
  • Laid off due organization restructuring

Partner Enablement Manager

Pure Storage
06.2020 - 10.2020
  • As a contracted consultant, created a holistic strategy and vision for partner enablement in collaboration with cross-functional stakeholders
  • Managed and drove execution of partner go-to-market enablement programs, including onboarding and ongoing education
  • Reviewed, refined, and improved partner sales and technical learning paths
  • Developed scorecards to measure partner skill and training impact

Sales Training and Onboarding Manager

Built In
02.2020 - 04.2020
  • Led sales onboarding, change management, and ongoing education initiatives
  • Collaborated with sales leadership on a 12-month strategy to design, develop, and deliver go-to-market learning programs across variety of mediums
  • Devised measurement and tracking for regular reporting on business impact of training to make sure stakeholders see enablement as a multiplier
  • Laid off due to Covid-19

Sales Training Manager

Groupon
08.2018 - 02.2020
  • Developed, executed, and maintained five multi-month role-specific onboarding programs for revenue talent including inside sales, customer success, and account management
  • Built, iterated, and refined training facilitation guides, presentation decks, certification rubrics, process documentation, and tracking reports
  • In 14 days, converted training program for 30 learners to one suited for 100+
  • Reengineered three independent quarterly training programs into single two-week intensive, reallocating 30 days to coaching and support
  • Hired, onboarded, and coached professional trainers to develop their skill in curriculum design, peer-to-peer learning, student engagement, effective presentation, and leader consultation
  • Focused on new hires' first 180 days to reduce time to sales rep profitability, increase sales rep efficiency, and decrease regrettable attrition

Senior Sales Trainer (Level 3)

Groupon
03.2015 - 08.2018
  • Spearheaded company's first data-driven ongoing training program for 100+ sales reps based on regular skill assessments
  • Partnered weekly with sales managers, directors, and VPs to ensure priority alignment, identify gaps, and collaborate on solutions to help achieve aggressive growth and revenue targets
  • Facilitated Sandler training modules that improved dials to appointments held by 17% and appointments held to contracts closed by 31%
  • Designed and launched development program to onboard trainers faster, measure and improve proficiency, and provide quantified career advancement
  • Designed and facilitated training materials for ESL learners

Account Representative / Account Manager

Groupon
07.2011 - 03.2015
  • Managed book of business responsible for $15.8 million GP in markets including NYC and Boston
  • Awarded Most Valuable Groupon Now Sales Rep for Houston, Austin, Dallas, and Fort Worth, October 2012

Education

Bachelor of Arts - Creative Writing

University of Illinois At Urbana-Champaign
Champaign, IL
2008

Skills

  • Leadership and Team Management
  • Project visioning, management, coordination, and delegation
  • Quantification of training impact
  • Stakeholder influencing
  • Content and curriculum design
  • Inclusion and diversity programming
  • Large and small room presentation
  • Individual and role-based feedback
  • Training and Coaching Methodologies including SLII, Radical Candor
  • Sales Methodologies including Sandler, Challenger
  • Conflict Resolution and Negotiation

Timeline

Director of Revenue Enablement

G2
10.2020 - 06.2023

Partner Enablement Manager

Pure Storage
06.2020 - 10.2020

Sales Training and Onboarding Manager

Built In
02.2020 - 04.2020

Sales Training Manager

Groupon
08.2018 - 02.2020

Senior Sales Trainer (Level 3)

Groupon
03.2015 - 08.2018

Account Representative / Account Manager

Groupon
07.2011 - 03.2015

Bachelor of Arts - Creative Writing

University of Illinois At Urbana-Champaign

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