Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Languages
Websites
References
Timeline
Generic

Aya ONeil

Pleasant Hill,USA

Summary

Dynamic communications and marketing leader with extensive experience at Panasonic Well LLC, excelling in global PR strategy and executive communications. Proven track record in global level cross-functional team leadership, account-based marketing and driving significant pipeline growth. Bilingual in English and Japanese, adept at crafting compelling narratives and enhancing corporate branding initiatives.

Overview

28
28
years of professional experience
1
1
Certification

Work History

HEAD OF JAPAN COMMUNICATIONS (GLOBAL LIALISON)

PANASONIC WELL LLC
Palo Alto, CA
07.2024 - Current
  • Spearheaded executive communications for CEO, establishing a compelling narrative for Panasonic Well.
  • Directed global PR strategy and executions from Silicon Valley, ensuring alignment with Japan Teams.
  • Developed corporate branding through in-depth primary and secondary research.
  • Led strategic PR initiatives, particularly Panasonic Go messaging project for CES 2025, boosting perception of AI and software innovations.
  • Managed internal communications with stakeholders across various Panasonic Communications Teams around the globe.
  • Oversaw localization and proofreading of press releases and communication materials in Japanese.

Head of New Business Marketing & Customer Program Engagement

Nitto, Inc.
San Jose, CA
05.2023 - 06.2024
  • Enhanced account-based communication with US and global large enterprises through effective distribution model development.
  • Managed successful global engagement event, converting over 200 attendees from significant semiconductor equipment partners.
  • Coordinated CxO-level roundtable sessions to amplify leads across diverse business segments.
  • Created annual and quarterly event calendar for stakeholders at CxO level and relevant business managers.
  • Proposed and led marketing automation system implementation within six months, optimizing customer engagement efforts.
  • Collaborated closely with US and Japan headquarters to facilitate strategic initiatives and technical meetings.
  • Generated 20 sample requests during the event, initiating a series of follow-up technical discussions for February 2024.

Director, Global Marketing

Fortinet Inc
Sunnyvale, CA
04.2020 - 03.2023
  • Generated $4B marketing-driven pipeline for global B2B cybersecurity firm.
  • Achieved 46.6% of total pipeline sourced from marketing, reflecting 40% year-on-year growth.
  • Collaborated with CMO to integrate US marketing and communication strategies into regional teams in Japan and APAC.
  • Established 'Global ABM Hub' as a Center of Excellence for sharing best practices in Account-Based Marketing.
  • Developed comprehensive ABM playbook and conducted training for marketers to enhance enterprise account revenue.
  • Created ABM Partnership Campaign-In-A-Box targeting energy, automotive, and financial sectors for large enterprises.
  • Implemented Marketing Operations Metrics Dashboard to track ABM performance metrics and conversion rates.
  • Executed global pilot program for account mapping, enabling targeted strategies across US, Japan, EMEA, and Southeast Asia.

Director of Field Marketing & PR Enablement

Fortinet
Sunnyvale, CA
10.2018 - 03.2020
  • Strategically built and enabled Japan demand generation marketing, public Relation team and business development representative team at Sunnyvale headquarters.
  • Led a team of 10 direct reports and 2 contractors, providing hands-on guidance for marketing initiatives in Japan.
  • Created quarterly Japan Demand Generation Marketing and PR Plan in collaboration with Japan sales team to define strategic initiatives.
  • Introduced and enabled new marketing and communication technology tools for Japan team, including Sprinkler, Chili Piper, Tableau, 6Sense, and ON24.
  • Achieved business results in Japan market for 2019, generating $202M pipeline against a target of $50M.
  • Established Japan BDR team from scratch, hiring 5 BDRs within first six months to support major account sales.
  • Increased BDR team's contribution to total marketing pipeline to 20% in final quarter.
  • Engaged prospects across diverse verticals during Executive Briefing Conferences at Sunnyvale HQ and conducted investor engagement for Japanese stakeholders.

Director of Marketing

Cloudera Japan
Tokyo, Japan
05.2016 - 10.2017
  • Developed comprehensive marketing strategies and demand generation tactics based on market trends and sales demands.
  • Supported successful IPO to NYSE on April 28, 2017.
  • Managed large-scale events with over 1,000 attendees, including sponsorship strategies and agency negotiations.
  • Increased registration by 18% and attendance by 22%, contributing over $2 million to marketing pipeline for Japan.
  • Established engagement within big data and analytics open source community through meetups and third-party events.
  • Organized 'Hadoop 10th Anniversary Meet-up' in Tokyo, attracting over 100 engineers and data scientists.
  • Achieved 110% of fiscal year marketing pipeline goals by driving demand creation through digital campaigns and partner alliances.
  • Generated global and Japanese customer success stories, including those from Rakuten Credit Card.

Senior Manager

Salesforce Japan
Tokyo, Japan
08.2014 - 05.2016
  • Achieved over 150% of lead generation targets for Service Cloud through innovative marketing strategies.
  • Collaborated with Japan counterparts and HQ teams to develop strategic action reports monthly and quarterly.
  • Partnered with cross-functional teams, including SDRs, Sales, Engineering, and Alliance, to meet annual objectives.
  • Led product marketing initiatives, including Go-to-market plans, product launches, and B2B campaigns to enhance sales enablement.
  • Presented Service Cloud product effectively during online webinars and offline events to boost market awareness.
  • Organized a global executive meeting with Microsoft Online Ad team to establish new monetization revenue streams.
  • Drove CxO roundtables to generate leads and foster engagement within the business community.

Head of Consumer Product Marketing Group

Lenovo Japan
Tokyo, Japan
10.2011 - 07.2014
  • Led marketing 4P team for consumer products, managing budgets and rebates in Japan.
  • Planned and launched customized seven-inch Android tablet 'Everypad' for novice users at Yamada-denki.
  • Developed end-to-end planning for app monetization strategies for Lenovo Japan and NEC PC.
  • Collaborated with partners like McAfee, Rakuten, and Amazon to enhance conversion rates across apps.

Senior Manager

Symantec Japan
Tokyo, Japan
08.2006 - 09.2011
  • Managed product marketing and communications for all Norton products and services in Japan and Korea, overseeing 15 product lines and three services annually.
  • Developed go-to-market strategies and unique business models for Norton's Android OS security applications.
  • Launched freemium version of mobile security application on Android Market, increasing user accessibility.
  • Executed industry-first go-to-market strategy for Android OS mobile security application in Japanese retail stores, aligning with smartphone launch needs.
  • Achieved total shipment six times greater than projections, earning 'High Contribution Award' from Vice President of Mobile Team (May 2011).
  • Recommended resource allocation for Online Forum Community Manager to enhance regional support, launching Norton Protection Blog Japan.
  • Expanded regional product marketing responsibilities to include Korea, establishing product roadmaps and strategic alignments.
  • Recognized with annual award as top 1% performer by WW Consumer Group President (May 2010).

Product Line Manager

American Express International Japan, Centurion and Platinum
Tokyo, Japan
01.2005 - 07.2006
  • Managed forecast of Platinum card acquisition, billings, and attrition control for new members.
  • Developed engagement plan to enhance loyalty among affluent customers and improve services.
  • Executed first product renewal in seven years for Platinum card users, increasing annual membership fee by 5% without loss of customers.
  • Launched exclusive website for Centurion Card members in Japan featuring curated content relevant to their lifestyle.
  • Initiated bi-monthly e-Direct Mails as PR activities targeting card members.
  • Conducted lifestyle research on Centurion and Platinum Card members, focusing on male cardholders and their partners.
  • Organized unique events in shopping, dining, and travel sectors based on research insights, totaling 19 successful events.

Senior Product Manager

Microsoft Co., Ltd
Tokyo, Japan
11.2000 - 01.2005
  • Directed product management for all Windows game products, collaborating with US headquarters and Japan R&D division.
  • Developed marketing and external communication strategies, including press releases, advertisements, and promotional materials for retail shops.
  • Managed budgeting and marketing and communication expenses, overseeing P&L commitments for demand creation initiatives.
  • Successfully licensed five PC game products to convenience store channels, enhancing profit margins through a distribution agreement.
  • Introduced innovative business model at worldwide marketing meeting, gaining recognition from headquarters.
  • Initiated business development for game-related products, conducting research on Microsoft Office Mac users in Japan.
  • Negotiated the localization of Mac games after identifying substantial market opportunities from research findings.
  • Executed first-ever online multiplayer game contest in collaboration with Apple Japan as part of launch promotion.

International Business Group Sales Assistant Manager

Imagineer Co., Ltd
Tokyo, Japan
04.1997 - 10.2000
  • Achieved quarterly sales quotas for Softbank Commerce and Marubeni Info Tech in PC game software.
  • Exceeded sales targets for TV games at General Merchandising Stores, including Seiyu and Ito Yokado.
  • Supervised training and onboarding of new retail sales team members from local colleges.
  • Led licensing and marketing initiatives for Asian software market expansion.
  • Established long-term partnerships with five key distributors based on insights into South Korean and Taiwanese PC software trends.
  • Secured licenses for ten domestic titles within first year.
  • Conducted multiple international business trips to establish partnerships at E3 trade show in Los Angeles.
  • Developed alliances with digital content businesses leveraging wireless technology for packaged software marketing.

Education

Bachelor's Degree - Policy Management

Keio University
03.1997

Skills

  • Internal communication strategy creation and execution
  • Executive communication and collaboration
  • Public relations and corporate communications
  • Cross-functional team leadership
  • Marketing operations excellence
  • Global PR strategy and crisis management
  • Corporate branding and research
  • Account-based marketing and customer engagement
  • Change management
  • Content development and strategic planning
  • Effective communication and public speaking skills
  • Bilingual Japanese/English proficiency

Certification

  • LEAD Certificated, 03/01/20
  • Stanford Graduate School of Business Executive, 03/01/19 - 03/01/20
  • ABM Foundation Course Certified, DemandBase
  • ABM Fundamentals Training Certified, ITSMA

Languages

  • English
  • Japanese

Accomplishments

● 'High Contribution Award' from the Vice President of Mobile Team in head quarter in Symantec (as of May 2011)

Languages

Japanese
Native/ Bilingual

References

References available upon request.

Timeline

HEAD OF JAPAN COMMUNICATIONS (GLOBAL LIALISON)

PANASONIC WELL LLC
07.2024 - Current

Head of New Business Marketing & Customer Program Engagement

Nitto, Inc.
05.2023 - 06.2024

Director, Global Marketing

Fortinet Inc
04.2020 - 03.2023

Director of Field Marketing & PR Enablement

Fortinet
10.2018 - 03.2020

Director of Marketing

Cloudera Japan
05.2016 - 10.2017

Senior Manager

Salesforce Japan
08.2014 - 05.2016

Head of Consumer Product Marketing Group

Lenovo Japan
10.2011 - 07.2014

Senior Manager

Symantec Japan
08.2006 - 09.2011

Product Line Manager

American Express International Japan, Centurion and Platinum
01.2005 - 07.2006

Senior Product Manager

Microsoft Co., Ltd
11.2000 - 01.2005

International Business Group Sales Assistant Manager

Imagineer Co., Ltd
04.1997 - 10.2000

Bachelor's Degree - Policy Management

Keio University

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Aya ONeil