Ayana Ceaser
Los Angeles,California
Summary
Seasoned and innovative marketing leader with extensive experience in programmatic activation, data operations, and advertising technology. Proven track record of driving growth and optimizing campaign performance for leading entertainment and technology brands. Skilled in developing and executing comprehensive programmatic marketing strategies to drive subscriber acquisition and engagement. Expertise in data management, audience segmentation, and privacy compliance, with a strong understanding of industry trends and regulations. Adept at leading cross-functional teams and fostering collaboration to achieve organizational goals. Passionate about leveraging technology and data-driven insights to deliver impactful marketing solutions. Ready to drive innovation and lead the programmatic activation and data operations efforts for Paramount.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Supervisor Programmatic Media
Horizon Media Inc
Los Angeles, California
08.2021 - Current
- Managed programmatic media team for CBS Broadcast and Lionsgate Studio, delivering $20MM+ in media across 4 major DSPs.
- Implemented innovative programmatic and data strategies tailored to efficiently reaching artist fans across digital channels in order to drive theatrical box office sales.
- Developed cross-functional strategies for 20 theatrical campaigns, optimizing digital channels (Social, CTV, OLV, Display, Audio) to drive conversions.
- Implemented measurement strategies for Box Office sales and Broadcast Tune-In for real-time campaign optimizations.
- Stayed abreast of music industry trends and innovations, for larger campaign strategy adjustment and integration.
- Advised internal teams and clients on ad tech updates, privacy standards, and measurement capabilities, leading innovation through vendor management.
- Collaborated with analytics teams to develop strategic campaigns maximizing measurement against key business goals.
- Designed targeted premium CTV buying strategies to mirror traditional TV buying across tentpole events, sports, cable, and broadcast inventory.
Programmatic Senior Associate
OMD, Omnicom Media Group
Los Angeles, California
12.2019 - 08.2021
- Orchestrated $4MM in programmatic media spend in DV360, consistently exceeding performance improvement goals.
- Developed custom performance strategy for Apple TV acquisition campaigns for streaming music platforms.
- Led integrated programmatic strategy for Apple TV+ team, aligning social and search efforts to surpass WoW performance goals.
- Presented ad tech proposals to Apple's Privacy team, ensuring compliance and campaign effectiveness.
- Developed DSP testing strategies resulting in a 140% improvement in campaign performance.
- Implemented custom algorithms for site/app level creative optimization, enhancing campaign performance by 600%.
- Planned and activated programmatic campaigns across DV360, The Trade Desk, and Verizon DSP, driving performance and awareness.
Business Development & Production
MKG
West Hollywood, California
12.2018 - 06.2019
- Designed brand-focused experiential marketing proposals for clients in film/television, sports, and gaming industries.
- Formed strategic partnerships with industry events and influencers, boosting event attendance and social media impressions by 20%.
- Orchestrated high-profile experiential activations, including the streaming premiere for the Umbrella Academy, garnering positive media coverage and driving brand buzz.
- Utilized consumer insights to develop targeted initiatives that resonated with audiences and enhanced brand affinity.
- Engaged in go-to-market strategy pitches, securing business from leading companies in various industries.
Business Operations Associate
RGP
Los Angeles, California
10.2017 - 09.2018
- Managed internal communications and gained approvals for hourly time and expense payments for consultants across multiple locations, ensuring compliance and timely payments.
- Developed and maintained key performance metrics and dashboards to track progress against organizational goals and drive data-driven decision-making.
- Implemented streamlined business operations processes and procedures, optimizing efficiency and scalability while reducing costs.
- Reviewed and evaluated contract terms to maximize profit.
- Provided support to marketing team to assist development of new project materials.
Education
Master of Science - Applied Psychology
University of Southern California
Los Angeles, CA08-2019
Bachelor of Arts - Psychology
Northwestern University
Evanston, IL08-2017
Skills
- Marketing & Advertising Technology
- Programmatic Marketing
- Digital Advertising
- Data-driven Decision Making
- Cross-functional Collaboration
- Data Analytics
- Strategic Planning
- Campaign Management
- Demand-Side Platforms (DSPs)
- Ad Operations
- Campaign Optimization
- Audience Segmentation
- Performance Metrics
- Media Buying
- Leadership
- Team Management
- Privacy Compliance
- Presentation & Communication
- Project Management
- Social Media advertising
- DoubleClick
- Content marketing
- ROI analysis
Languages
Spanish
Professional
Portuguese
Native/ Bilingual
Certification
- Display & Video 360
- The Trade Desk Edge Academy
- Yahoo DSP
- Amazon DSP
- Google Ads
- Adelaide Attention Program
- Playground XYZ Fundamentals of Attention Advertising
- Adobe Analytics
Affiliations
- Concerts!
- Capoeira
- Rowing
- Copy-writing/editing
References
References available upon request.
Timeline
Supervisor Programmatic Media
Horizon Media Inc
08.2021 - Current
Programmatic Senior Associate
OMD, Omnicom Media Group
12.2019 - 08.2021
Business Development & Production
MKG
12.2018 - 06.2019
Business Operations Associate
RGP
10.2017 - 09.2018
Master of Science - Applied Psychology
University of Southern California
Bachelor of Arts - Psychology
Northwestern University
- Display & Video 360
- The Trade Desk Edge Academy
- Yahoo DSP
- Amazon DSP
- Google Ads
- Adelaide Attention Program
- Playground XYZ Fundamentals of Attention Advertising
- Adobe Analytics
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