Ayana Smith
Jacksonville,FL
Summary
Dynamic Visual Merchandiser and Brand Ambassador with extensive experience across various contract positions, including notable engagements with major brands. Expert in elevating brand presence and sales through innovative merchandising strategies and compelling product demonstrations. Skilled in digital marketing and events management, achieving significant customer engagement and feedback improvement. Demonstrates exceptional communication skills and a creative vision that drives brand growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Visual Merchandiser/Product Demonstration/Sampler
Various Contract Positions
Jacksonville, USA
12.2024 - Current
- Implementing a visual merchandising strategy
- Installing merchandising displays
- Lead the end-to-end planning and execution of events, activations, and promotional activities for clients
- Set up & break down merchandise product displays, booths, etc
- Engaged with customers, providing detailed information about the product's features, benefits, and usage
- Conducted food demonstrations at various grocery stores and events to promote new products
- Achieve increase in sales by effectively demonstrating product value to customers
- Participated in trade shows or industry conferences as a representative of the company
- Collaborated with marketing team to develop promotional materials for upcoming demonstration events
- Managed inventory of demonstration supplies and ensured they were well-stocked for each event
- Monitored customer feedback on products and reported insights to management for improvement purposes
Promotional Model/Brand Ambassador
Various Contract Positions
Charlotte, USA
09.2014 - Current
- Promoting an organization's products or services
- Answering the public's questions about a particular organization and its offerings
- Attending events and product launches to report about new products and providing positive feedback about an organization using their digital platforms
- Educating customers about products
- Increasing brand awareness
- Maintaining a positive image of the brand
- Working closely with sales and marketing on marketing strategies
- Creating social media content
- Responding to online reviews
- Tracking customer preferences
- Monitoring customer feedback
- Assisting in organizing marketing events
- Live runway shows
- Promo print modeling
- Trade show modeling & promotion
- Hair & makeup promo model
Education
Bachelor's degree - Psychology
Bethune-Cookman University
Daytona Beach, FL05.2018
Skills
- Communication Skills
- Branding
- Product Demos
- Blogging
- Events Management
- Social Media Management
- Digital Marketing
- Marketing
- Event Planning
- Presentation Skills
- Event Marketing
- Merchandising
- Retail Sales
- Display building
- Retail sales campaigns
- Overstock management
- Seasonal promotions
- In-store event promotion
- Creative vision
- Product display
- Visual merchandising
- Customer service
- Brand marketing
Certification
- TABC Certification
- Food Handler Certification
Personal Information
Willing To Relocate: Anywhere
Timeline
Visual Merchandiser/Product Demonstration/Sampler
Various Contract Positions
12.2024 - Current
Promotional Model/Brand Ambassador
Various Contract Positions
09.2014 - Current
- TABC Certification
- Food Handler Certification
Bachelor's degree - Psychology
Bethune-Cookman University
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