Ayanna Hart
Los Angeles,CA
Summary
Experienced Producer and Operations Leader with extensive knowledge of YouTube and Streaming standards and protocols, and social and content creator-led campaigns. Skilled in bidding, budgeting, contracts, and company-wide operational standards creation, planning, and implementation. Proven track record of transforming creative ideation into compelling visual content. Over two decades of experience in production and post-production on multiple award-winning projects, including Emmys, Shorties, and AICPs. A seasoned industry veteran who consistently strives for excellence in the final product.
Overview
21
21
years of professional experience
Work History
DIRECTOR OF PRODUCTION OPERATIONS
THE MANY
03.2023 - Current
- Responsible for the creation and leadership of an entirely new rebranding of production and post production company for a Brand and Advertising agency
- Created strategic content for YouTube viewership
- Executive Produced over $40 million of content for eBay, Monster Energy, Panda Express, Care Credit, Jin Ramen and others to strategically improve on processes from a boots on the ground perspective
- Created new Operations and Production Guidelines manuals, hiring a staff of 10 FTEs and building a roster of over a hundred freelance producers, directors, content creators, editors and post finishers to handle the production and post production work
- Created new processes for onboarding, deck creation, file drive organization
- Researched and purchased new project management software and shared storage hardware
- Built out two new edit bays to handle offline and finishing work for all agency productions, saving the company money in post production expenditures
- Created a library filing system to transfer 17 years and hundreds of hard drives of finished client projects to a backup LTO system for easy referencing and searching
- Implemented safe editorial and storage procedures for all client work that would pass any streamers certified security checks for IP content
- Onboarded more than 100 employees onto new Operations protocols to optimize workflow and checks and balances for financial and content fidelity
- Worked closely with company CEO and Board of Directors on multiple Task Forces to implement new procedures to reduce liability for the company based on best new Operations and Production procedures
- Increased revenue from -6% to +40% on all direct production and post production completed bids
COO/DIRECTOR OF OPERATIONS/EXECUTIVE PRODUCER
FANCY FILM
01.2016 - 03.2023
- Created, supervised and planned all financial and workflow operations for a boutique post production facility
- Created a growth model which increased company revenue by 120% during and after the pandemic
- Ideated and planned the remodel of the facility to become a leader in remote post production workflow operations in Atmos, 4K and HDR finishing
- Supervised all tech staff, DI producers and project managers in each department including dailies, online, color and sound finishing for broadcast television, streaming series, features and documentaries
- Executive Produced and supervised over 70 titles including Trafficked (Discovery 2019-2024), The Keepers (Netflix 2017), McGregor Forever (2023), Neymar: The Perfect Chaos (2022), The Act (Hulu 2019), Dear X (Apple TV 2020), Scandalous: The Untold Story of the National Enquirer (CNN, 2019), Beatrix at Dinner (BRON Films/Killer Films), United Skates (2018 Tribeca Audience Award Winner)
- Created the software systems for all estimates and budgets for postproduction work and rentals, as well as internal facility projects
- Acted as the direct liaison between all clients, third party vendors, other post houses and facility staff, especially when escalation was needed for client assurances and satisfaction
- Created and implement best practices for the facility and workflow for each project
POST PRODUCTION PRODUCER/EIC/NETFLIX SERIES
NETFLIX SERIES
01.2018 - 01.2019
- Ran the post production department for the Netflix Originals series Happy Jail, including working with Netflix on a daily basis to ensure all of their standards were met for cut delivery, notes and final episodic delivery.
- Developed schedules for post production, editorial, and finishing for timely delivery.
- Facilitated communication between production staff and other departments to synchronize work.
- Orchestrated license agreements for music and footage, talent releases, and distribution contracts.
PRODUCER
MIKHAIL AGENCY
01.2016 - 07.2016
- Presented production ideas and determined creative scenarios for production and delivery.
- Planned video shoots in studio and remotely by managing production through preproduction stage to completion.
- Coordinated with vendors to obtain supplies needed for shoots at best value for money.
- Liaised with directors, actors and other creative staff to successfully complete projects.
- Maintained project costs through careful budgeting and monitoring of expenditures.
EXECUTIVE PRODUCER/PRODUCTION MANAGER/PRODUCER/POST PRODUCER
FREELANCE
01.2009 - 01.2016
- Managed, scheduled, directed, and produced productions and/or post-production jobs for multiple production companies for broadcast television, commercials, brand campaigns, social campaigns, including VOD delivery and digital file delivery
- Please ask for list of companies I freelanced for in the U.S.; most were repeat clients that I worked for over a period of 7 years including Phenomenon, Kaleidoscope Productions, and Team One.
SENIOR PRODUCER
PURE FILM CREATIVE
01.2011 - 01.2012
- Drafted production schedules for creative agency for international clients
- Line produced many original campaigns for the agency.
- Provided input and direction to employees regarding projects and tasks.
- Implemented processes that would shave valuable time off of complex projects.
DIRECTOR/HEAD OF PRODUCTION
MANIA TV
01.2008 - 12.2008
- Led multiple projects from pre-production to delivery for a celebrity live network for the 13-34 demographic including National Lampoon's 'The Lemmings', multiple projects from David Navarro from Jane's Addiction and Tom Green Live
- The focus of the network was music, action sports, gaming and comedy
- Leveraged professional networks and industry knowledge to strengthen client relationships.
SCHEDULER & CO-MANAGER OF EDIT, AUDIO & VFX
MODERN VIDEOFILM
01.2004 - 12.2007
- Booked and supervised a staff of audio, edit, and visual effects operators according to client services needed
- Managerial duties included hiring and firing operators, scheduling PTO, and guiding yearly reviews
- Trained and supervised employees on office policies and procedures.
POST PRODUCTION PRODUCER
LASER PACIFIC
01.2007 - 12.2007
- Scheduled, directed, and supervised the post-production workflow for multiple television shows and films from the start of the process until delivery
Education
B.A. - Psychology
Skills
- Microsoft Office Suite
- Google Suite
- Movie Magic & Entertainment Partners Budgeting & Scheduling software
- Hot Budget
- Asana
- Click Up
- Mondaycom
- Legal and regulatory compliance
- Cast and crew supervision
- Process improvement
- Bid Process
- Budgeting and wrap
Timeline
DIRECTOR OF PRODUCTION OPERATIONS - THE MANY
03.2023 - Current
POST PRODUCTION PRODUCER/EIC/NETFLIX SERIES - NETFLIX SERIES
01.2018 - 01.2019
PRODUCER - MIKHAIL AGENCY
01.2016 - 07.2016
COO/DIRECTOR OF OPERATIONS/EXECUTIVE PRODUCER - FANCY FILM
01.2016 - 03.2023
SENIOR PRODUCER - PURE FILM CREATIVE
01.2011 - 01.2012
EXECUTIVE PRODUCER/PRODUCTION MANAGER/PRODUCER/POST PRODUCER - FREELANCE
01.2009 - 01.2016
DIRECTOR/HEAD OF PRODUCTION - MANIA TV
01.2008 - 12.2008
POST PRODUCTION PRODUCER - LASER PACIFIC
01.2007 - 12.2007
SCHEDULER & CO-MANAGER OF EDIT, AUDIO & VFX - MODERN VIDEOFILM
01.2004 - 12.2007
ANTIOCH UNIVERSITY - B.A., Psychology
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