AYESHA BANO
Toronto
Summary
Results-driven Marketing & Special Event Coordinator with 4+ years of experience in event planning, brand activations, and digital marketing strategies. Skilled in managing large-scale events, coordinating logistics, and executing impactful marketing campaigns to enhance brand visibility. Adept at fostering strong relationships with stakeholders, vendors, and influencers to drive event success. Expertise in copywriting, SEO, and data analytics to optimize engagement and audience reach. Passionate about delivering seamless events and compelling marketing initiatives that elevate brand presence and audience interaction.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sales Associate
Roots Canada
11.2024 - Current
- Provided exceptional customer service by addressing inquiries, assisting with product selection, and resolving issues, leading to high customer satisfaction
- Achieved and exceeded sales targets through active customer engagement, upselling, and promoting store promotions and loyalty programs
- Accurately processed sales transactions using the POS system, handled cash and credit card payments, and managed returns and exchanges
Event Coordinator & Social Media Marketer
Social Media Solutions
02.2024 - 10.2024
- Led the planning and execution of high-profile events, coordinating with vendors, managing venues, and overseeing logistics to ensure flawless operations.
- Developed and managed event budgets, optimizing resource allocation, negotiating with suppliers, and ensuring cost-effective yet high-quality outcomes.
- Produced and curated engaging social media content, driving significant growth in followers and interaction across platforms.
- Managed influencer partnerships, expanding brand reach by 20% and strengthening community connections.
- Ensured consistent brand messaging and visual identity across all digital channels, strengthening overall brand recognition and loyalty
- Provided real-time leadership during events, resolving issues as they arose and ensuring a smooth flow of activities
- Conducted post-event reviews, analyzing feedback and performance data to refine strategies and improve future events
Merchandise Associate
Sporting Life Yorkdale
10.2023 - 01.2024
- Transported merchandise to sales floor and restocked shelves, racks and bins.
- Develop and maintain strong relationships externally with vendors and internally with cross- functional teams, ensuring the Buyer is supported with ad hoc initiatives.
- Increased customer satisfaction by providing exceptional service and maintaining a clean, organized sales floor.
- Create sales, margin, and inventory reports by analyzing data to support category initiatives at the store level.
- Answered customer questions regarding store merchandise, department information, and pricing.
Event Coordinator
Social Media Solutions
12.2022 - 01.2023
- Collaborated with FIFA World Cup 2022 officials and internal teams to plan and execute event logistics, including detailed timelines, schedules, and action plans
- Oversaw venue setup and management, ensuring compliance with FIFA standards and coordinating with vendors, contractors, and venue staff on logistical elements such as seating, signage, and accessibility
- Organized transportation, accommodation, and catering logistics for VIP guests, teams, and officials, while ensuring the functionality of all necessary event technology
- Developed and implemented fan engagement strategies, coordinating the setup of fan zones and interactive activities, and worked closely with media teams to facilitate press coverage
- Conducted post-event evaluations, preparing comprehensive reports for FIFA and Social Media Solutions to highlight successes and areas for improvement
Digital Content Creator
Social Media Solutions
09.2021 - 03.2022
- Strategically managed content for LOOP MOBILITY and Blyth Academy Qatar, driving a 25% boost in follower engagement through targeted audience analysis and optimized posting schedules
- Developed and executed data-driven social media campaigns, resulting in a 20% increase in brand awareness and enhanced market positioning
- Designed and produced high-impact creative assets, achieving a 10% growth in social media reach and shares, and elevating brand visibility
- Generated in-depth social media performance reports, delivering actionable insights that informed strategic enhancements and optimized campaign effectiveness
Social Media Marketing Associate
360 Nautica
11.2020 - 08.2021
- Spearheaded multiple high-impact Facebook campaigns, achieving a 15% average increase in engagement through precise audience targeting and compelling ad creatives
- Curated and optimized content for Q-tickets, leading to a 30% growth in Instagram followers and strengthening brand presence
- Leveraged Hootsuite to streamline scheduling and publishing, enhancing content consistency and maximizing audience reach
- Applied insights from Google Analytics to refine content strategies, driving a 20% increase in website traffic and improving overall user engagement
Digital Campaign Coordinator
Super Procure
08.2020 - 10.2020
- Crafted and implemented digital marketing strategies, driving a 15% increase in website traffic through targeted SEO and content optimization
- Collaborated with key influencers to amplify brand visibility, achieving a 20% expansion in reach within three months and enhancing audience trust
- Boosted social media engagement by 25% through the creation of dynamic and relatable content, fostering stronger community interaction
- Executed data-driven email marketing campaigns, resulting in a 10% uplift in click-through rates and improved conversion metrics
- Cultivated and managed influencer partnerships, closely monitoring campaign performance to maximize ROI and ensure strategic alignment
Education
PG Certificate - Financial Planning
Seneca College
12.2023
PG Certificate - Digital & Content Marketing - Digital Marketing
York University
Toronto, Ontario05.2023
BBA+MBA -
O.P Jindal Global University
08.2021
Skills
- Event Management
- Social Media Strategy
- Vendor Coordination
- Logistics Planning
- Content Creation
- Data Analysis (Google Analytics)
- Graphic Design Expertise
- Microsoft Excel
- Community Management
- Copywriting
Accomplishments
- Content Marketing (HubSpot)
- Google Ads Search (Google)
Languages
English
Hindi
Urdu
Extra-Curricular Activities
Volunteered in HR and Marketing Conclave, showcasing dedication to professional growth. Contributed as an active member of the Finance Club at Jindal Global Business School, fostering teamwork and leadership. Contributed to the Qatar Sports Film Festival, aligning with passion for sports and entertainment. Led and managed an events team at Run the World Festival, exhibiting strong organizational and leadership skills.
Additional Information - Scholarships And Achievements
Recipient of Savitri Jindal Scholarship worth INR 100,000 per year for excellent academic performance from 1st year to 5th year.
Certification
- Search Engine Optimization (SEO) Certification Course – ClickMinded.
- Salesforce Certified Administrator - Salesforce.
- Content Marketing - Hubspot
- Google Ads Search
- Social Media Marketing - Hootsuite
Timeline
Sales Associate
Roots Canada
11.2024 - Current
Event Coordinator & Social Media Marketer
Social Media Solutions
02.2024 - 10.2024
Merchandise Associate
Sporting Life Yorkdale
10.2023 - 01.2024
Event Coordinator
Social Media Solutions
12.2022 - 01.2023
Digital Content Creator
Social Media Solutions
09.2021 - 03.2022
Social Media Marketing Associate
360 Nautica
11.2020 - 08.2021
Digital Campaign Coordinator
Super Procure
08.2020 - 10.2020
PG Certificate - Digital & Content Marketing - Digital Marketing
York University
BBA+MBA -
O.P Jindal Global University
- Search Engine Optimization (SEO) Certification Course – ClickMinded.
- Salesforce Certified Administrator - Salesforce.
- Content Marketing - Hubspot
- Google Ads Search
- Social Media Marketing - Hootsuite
PG Certificate - Financial Planning
Seneca College
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