Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

AYESHA TAHIR

Melissa,TX

Summary

Dynamic Financial Analyst with a proven track record at Samsung Electronics, specializing in variance analysis and budget management. Expert in leveraging data analysis tools to enhance campaign profitability and drive strategic financial decisions. Adept at business partnering and fostering collaboration across teams to optimize financial outcomes.

Overview

9
9
years of professional experience

Work History

Financial Analyst

Samsung Electronics
Plano, TX
05.2022 - Current
  • Completed month-end financial analysis with commentary on marketing expenditures by program and campaign.
  • Oversaw a $50 million budget management for multi-channel marketing campaigns across various teams.
  • Reported monthly and quarterly variances through thorough performance analysis of campaigns.
  • Evaluated financial success of marketing initiatives, including key metrics like ROI and acquisition costs.
  • Assisted in assessing campaign effectiveness to drive strategic decisions on profitability.
  • Identified efficient campaigns by analyzing KPIs alongside LTV and ROAS metrics.
  • Utilized advanced data analysis methods to extract insights from marketing performance metrics.
  • Suggested reallocations of budgets based on analytical results to enhance campaign efficiency.

Financial Analyst

Bank of America
Dallas, TX
06.2021 - 05.2022
  • Analyzed financial transactions, including deposits and withdrawals, to ensure accuracy.
  • Reviewed customer disputes, adjusted accounts, and resolved chargebacks efficiently.
  • Examined historical factors influencing ATM credits and debits, correcting entries in general ledger.
  • Extracted reports from general ledger and financial systems to detect suspicious activities.
  • Conducted comprehensive analysis of ATM financial variances to identify discrepancies.
  • Performed proactive fraud detection analyses to mitigate potential losses effectively.
  • Prepared and presented detailed reports on fraud trends and findings to management.
  • Collaborated with vendors to produce weekly and monthly ATM transaction reconciliation reports.

Financial Analyst

Lahore Grammar School
Lahore, Punjab
05.2016 - 05.2021
  • Provided financial guidance to management, influencing strategic decision-making and budget management.
  • Conducted monthly income statement analysis, performing actual versus budget variance assessments.
  • Created monthly admission fee reports by department, adjusting forecasts based on findings.
  • Utilized financial data from various systems to develop models and reports for decision-making.
  • Generated reports on aged fee debtors, reporting findings to credit control department.
  • Analyzed financial performance of faculty members, sharing insights with department heads.
  • Compiled monthly profitability reports by department, presenting comprehensive analyses.
  • Collaborated with department heads during budget preparation, supplying necessary templates.

Education

BA (Hons) - Media Studies

Kinnaird College for Women
Lahore, Pakistan
01.2013

Skills

  • SAP and Oracle applications proficiency
  • Adaptive planning software expertise
  • Hyperion SmartView tools familiarity
  • Financial analysis and commentary
  • Excel proficiency (Pivot Tables, VLOOKUP, SUMIF)
  • PowerPoint presentation delivery
  • Variance analysis techniques mastery
  • Budgeting and forecasting
  • Month-end journal entries
  • Data analysis
  • Business partnering with key stakeholders

Accomplishments

  • Developed and implemented a comprehensive internal tracker that uncovered over $10M in unused marketing funds within a single quarter. These funds were strategically reallocated to high-impact, top-performing campaigns, maximizing ROI.
  • Over a span of three years, created and refined multiple budget tracking tools, resulting in a forecast accuracy improvement from 83% to 98% for marketing spend.
  • Designed an invoice tracking system that significantly reduced invoice processing time, streamlining operations and improving vendor payment cycles.
  • Introduced a robust vendor spend analysis tracker, enabling monthly and quarterly reporting for enhanced financial oversight and strategic decision-making.
  • Built a cost-visibility tracking system for Free of Charge (FOC) units, which facilitated accurate financial reporting and more effective ROI analysis.
  • Leveraged FOC ROI and KPI data to identify and eliminate underperforming and low-impact giveaway campaigns, optimizing budget utilization.
  • Standardized documentation and developed templates for FOC unit distribution and cost allocation, ensuring 100% compliance during audits and improving overall governance.

References

References available upon request.

Timeline

Financial Analyst

Samsung Electronics
05.2022 - Current

Financial Analyst

Bank of America
06.2021 - 05.2022

Financial Analyst

Lahore Grammar School
05.2016 - 05.2021

BA (Hons) - Media Studies

Kinnaird College for Women

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AYESHA TAHIR