Blogging
Ayesha Khan
Executive Team Lead - Engagement & Operations
San Francisco,California
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Skilled at driving successful campaigns and product marketing plans that satisfy clients and meet demanding objectives.
Overview
5
5
Languages
3
3
years of post-secondary education
8
8
years of professional experience
Work History
Quality Assurance Consultant
Vaco On Site Google
San Francisco, CA
09.2020 - Current
- Completed deviation forms and recorded findings of inspection process, collaborating with quality team members and department managers to implement procedural remedies.
- Audited quality and accuracy of Google Discovery Ads
- Created analyses of major data loads
- Contributed to the process improvement and guideline updates to improve user experience
- Worked on weekly ad-hoc projects and improved machine learning precision.
- Processed client appeals and solved other queries, troubleshoot and linguistic issues
- Organized bi-weekly quizzes and training sessions to improve quality.
- Participated in new employee recruiting and training
- Communicated with stakeholders and engineering team
Content Consultant
Vaco On Site Google
San Francisco, CA
01.2020 - 09.2020
- Analyze and review ads to reach greater audience for Google.
- Constantly driving target market to focus on high quality content
- Lead and inspire team to work efficiently in operations process.
- Rated approximately 10,000 ads in one month with cumulative QA score of 99.7%
- Liaise with stakeholders weekly to review critical Ads
Senior Store Lead
Target
Dublin, CA
03.2017 - 08.2019
- Interviewed, trained, and led teams who were trained to focus on guest satisfaction and brand standards for service.
- Managed 225 team members in terms of development and training in $42 Million store.
- Increased sales by 5%+ in top store modernization area; led multiple modernization focused teams.
- Promoted diverse culture within workplace and welcomed new changes.
- Liaised with store Director to promote brand by coming up with successful marketing strategies.
- Conducted inventory analysis to determine optimal stock levels.
- Focused daily on logistical supply, promotions, scheduling, inventory control, and sales strategies.
Team Lead - Specialty Sales
Target
Dublin, CA
02.2016 - 03.2017
- Promoted with regularity to oversee underperforming departments
- Maintained branding, visual merchandising daily and led execution of multiple outsourcing projects.
- Steered required Promotions, pricing, and signage principles as appropriate.
- Analyzed campaign performance by utilizing measurement and tracking methodologies to determine customer return on investment.
- Expanded sales revenues by identifying opportunities and executing customized marketing plans.
- Monitored sales team performance and provided constructive feedback.
- Educated clients on production and benefit protocols through in-depth training procedures.
- Creatively produced new marketing strategies via website targeting.
- Streamlined team sales processes increase productivity and decrease closing time.
Team Lead - Service and Engagement
Target
Dublin, CA
08.2013 - 02.2016
- Promoted corporate image and provided customer assistance through diligence.
- Organized and executed multiple incentives to increase loyalty and revenue.
- Managed schedules, accepted time off requests and found coverage for short shifts.
- Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
- Prepared detailed reports on updates to project specifications, progress, identified conflicts and team activities.
- Designed strategic plan for component development practices to support future projects.
- Tracked receipts, employee hours and inventory movements.
Education
Bachelor of Science - Business Administration - Marketing Management
California State University - East Bay
Hayward, CA 08.2018 - 05.2020
Associate of Science - Business Administration - Finance, Marketing
Las Positas College
Livermore, CA 08.2016 - 05.2018
Skills
Consistent brand messaging
Promotional marketing and advertising
Proofreading
Creative writing
Cloud-based environments
Database Management
Strategic planning
Peer-to-peer work
Sales forecasting
Digital marketing
Market Analysis
Analytics and SEO
Communications management
Adobe Creative Cloud
Project Management
Additional Information
Read to a Teen Platform
- Organized a platform for children in grades (1st-4th) to practice out-loud reading.
- Encouraged young readers to step out of their comfort zones and be confident.
- Promoted public speaking through the program and got recognized in Pleasanton weekly for nurturing readers.
- Coordinated conferences.
ESL – English as a second Language Tutor
- Constructed, organized and provided lesson plans that met with The English Language Proficiency Standards (ELPS).
- Assessed individual students grasp of grade-level appropriate English speaking and comprehensive abilities.
- Provided language lesson plans that supported various learning-styles.
- Proven abilities in working with a wide range of age levels providing appropriate and creative instruction.
Accomplishments
- Supervised team of 225 staff members.
- Resolved product issue through consumer testing.
- Achieved high conversion rates of 98% in Goggle Ads with accuracy and efficiency.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Quote
The best way out is always through.
Robert Frost
Interests
Freelancing - Marketing Campaign
Timeline
Quality Assurance Consultant
Vaco On Site Google
09.2020 - Current
Content Consultant
Vaco On Site Google
01.2020 - 09.2020
Bachelor of Science - Business Administration - Marketing Management
California State University - East Bay
08.2018 - 05.2020
Senior Store Lead
Target
03.2017 - 08.2019
Associate of Science - Business Administration - Finance, Marketing
Las Positas College
08.2016 - 05.2018
Team Lead - Specialty Sales
Target
02.2016 - 03.2017
Team Lead - Service and Engagement
Target
08.2013 - 02.2016