AYLÍN P. HEREDIA
El Paso,USA
Summary
Accomplished Director of Communications at Hope Border Institute, adept in media relations and analytics tracking, significantly enhanced stakeholder engagement and increased our donor base in less than six months. Excelled in content development and leadership, promoting a culture of productivity and strategic outreach. Skilled in Microsoft and Google Suites, showcasing a blend of technical proficiency and dynamic communication.
Overview
8
8
years of professional experience
Work History
Director of Communications
Hope Border Institute
El Paso, TX
08.2024 - Current
- Led the development and implementation of strategic communication plans to enhance the organisation's reputation and stakeholder engagement.
- Engaged with media outlets to promote organizational goals and objectives.
- Evaluated the effectiveness of existing marketing campaigns using analytics tools like Google Analytics.
- Managed cross-functional teams to produce high-quality content across multiple platforms, including social media, newsletters, and press releases.
- Edited and approved all outbound communications to ensure accuracy, clarity, and alignment with HOPE brand standards.
- Maintained a database of media and supporter contacts within the organization's network for future outreach purposes.
- Wrote and edited campaigns to deliver on strategies and meet project objectives.
Executive Assistant
Hope Border Institute
El Paso , TX
07.2023 - 08.2024
- Facilitated communication between different departments within the organization..
- Prepared reports, presentations, agendas, minutes, and other documents as needed by the executive director.
- Created and maintained computer- and paper-based filing and organization systems for records, reports and documents.
- Assisted in organizing conferences, seminars and other events as directed by the executive director.
- Coordinated meetings and work schedules for staff teams and executives.
- Assisted in developing policies and procedures pertaining to office administration matters.
- Organized and managed a complex calendar of appointments, meetings, and travel arrangements for the executive director.
Executive Assistant to the Clerk
Arkansas Supreme Court
Little Rock, AR
07.2022 - 12.2022
- Established and maintained variously automated and manual files and records filed with the Arkansas Supreme Court and Court of Appeals through the Arkansas Judiciary website
- Assisted the Records Manager with clerical duties by copying, scanning, and approving new cases and data entry tasks in our Court system
- Supported the Finance department by processing financial transactions, closing out active transactions, assisting with month-end accounting, and keeping up with the petty cash in the office
- Aided the Clerk of the Courts by tracking and organizing new cases filed, providing deadlines and updates for cases ready for submission, and maintaining office files and spreadsheets
- Delivered high-quality service to Arkansas residents through a deep commitment to knowledge and following the Arkansas Code of 1987 Annotated rules
Assistant Chief Deputy Clerk
Arkansas Supreme Court
Little Rock, AR
11.2020 - 07.2022
- Supported office clerical functions in various offices, such as the Court of Appeals, Appeals Office, and Records Office, as needed
- Tracked cases and managed electronic and physical records, creating new case files, entering filings and final orders, and closing cases when complete
- Prepared and issued electronic binders for motions, petitions, and other necessary documents for weekly conference operations
- Fulfilled document requests from Arkansas residents, parties from cases, judges, and attorneys, keeping records of documents provided in court software
- Assembled paperwork, relevant files, and briefs for use by Justices at oral arguments and case conferences using discretion to indicate critical information pertinent to final decisions
- Updated and maintained Supreme Court calendar, responded to inquiries about court procedures, and resolved scheduling conflicts with attorneys and pro se litigants
- Wrote error-free and professional correspondence on behalf of the court, such as the court's weekly syllabus
Assistant Manager
Law Office of Attorney Robert A. Navar
El Paso, Texas
08.2016 - 05.2019
- Independently managed over 1,000 files holding clients' information, securing their privacy
- Secured and optimized the office spending budget averaging $30 thousand for 3 years, and reduced the office costs by 10% by the end of the year
- Recorded and classified the cash and credit transactions made by clients on payment plans, critically reducing cash discrepancies
- Drafted and finalized five sections for a legal guide that provided instructional help for the new legal assistants, cutting the training stage from 6 weeks to 4 weeks
- Crafted a personality and skills guidebook that determined the distribution of duties amongst the legal assistants, increasing productivity
- Oversaw the professional development of 5 legal assistants and promoted an organized work environment
- Mentored legal assistants to enhance skills and achieve daily targets, using hands-on and motivational leadership
- Organized schedules, workflows, and shift coverage to meet expected office demands
- Participated in client interviews, observed the questioning process, and documented and translated information for Spanish-speaking clients
Congressional Intern
District Office of Congressman Beto O'Rourke
El Paso, Texas
12.2017 - 06.2018
- Provided bilingual administrative support by managing constituent visits and logging constituents' concerns over the phone, reducing the time they could get connected to a case manager from 1 hour to half an hour
- Composed over 100 congressional inquiries with constituents' concerns that were delivered to any of the five government agencies we were assigned to
- Assisted the assigned case manager in planning and coordinating town hall meetings held for the constituents
- Represented the office by performing the duties of the office manager when asked to
- Wrote correspondence to constituents daily with information regarding the status of their case
- Upheld strong constituent relations in public meetings, community events, and a robust feedback system through the office staff
Education
Master of Public Service -
University of Arkansas, Clinton School of Public Service
Lile Rock, AR05-2027
BBA - Economics
University of Texas
El Paso, TX05.2019
Associate of Arts - Business Administration
El Paso Community College
El Paso, TX12.2016
Skills
- Microsoft Proficient (Excel, Word, PowerPoint)
- Google Suite proficient
- Analytics tracking
- Social media strategy
- Press releases
- Speech writing
- Media relations
- Content development
- Promotion and outreach
- Public relations
Languages
Spanish, Native/ Bilingual
Timeline
Director of Communications
Hope Border Institute
08.2024 - Current
Executive Assistant
Hope Border Institute
07.2023 - 08.2024
Executive Assistant to the Clerk
Arkansas Supreme Court
07.2022 - 12.2022
Assistant Chief Deputy Clerk
Arkansas Supreme Court
11.2020 - 07.2022
Congressional Intern
District Office of Congressman Beto O'Rourke
12.2017 - 06.2018
Assistant Manager
Law Office of Attorney Robert A. Navar
08.2016 - 05.2019
Master of Public Service -
University of Arkansas, Clinton School of Public Service
BBA - Economics
University of Texas
Associate of Arts - Business Administration
El Paso Community College
Similar Profiles
Linden HeffelfingerLinden Heffelfinger
Undergraduate Research Intern at HOPE Border InstituteUndergraduate Research Intern at HOPE Border Institute
Linden HeffelfingerLinden Heffelfinger
Undergraduate Research Intern at HOPE Border InstituteUndergraduate Research Intern at HOPE Border Institute
ATHENA COLLEEN B BAENAATHENA COLLEEN B BAENA
Senior General Ledger Accountant at The Oncology Institute of Hope and InnovationSenior General Ledger Accountant at The Oncology Institute of Hope and Innovation